本文選題：網(wǎng)店名稱 + 結(jié)構(gòu)類型　； 參考：《南昌大學(xué)》2013年碩士論文

【摘要】：世界網(wǎng)絡(luò)化已成為一種發(fā)展趨勢,網(wǎng)絡(luò)是一種改變社會觀念、培育新文明的巨大力量。在我國,網(wǎng)絡(luò)也已經(jīng)深入人們的生活,逐漸改變著人們固有的生活方式,通過網(wǎng)絡(luò)購物成為一種新的選擇,被越來越多的人所接受。 而網(wǎng)絡(luò)商店的店名也成為一種新的語言現(xiàn)象,既有傳統(tǒng)模式的保留,又有變異模式的創(chuàng)新。本文以淘寶網(wǎng)店鋪街的店鋪名稱作為研究語料,試圖分析出網(wǎng)店名稱基本的結(jié)構(gòu)類型特征及語言特征,并在分析過程中貫穿與傳統(tǒng)實(shí)體店店名的比較,然后再以系統(tǒng)功能語言學(xué)的語境理論為支撐對網(wǎng)店名稱的語境進(jìn)行研究探討,找出網(wǎng)店名稱變化的原因,為其提供一定的理論依據(jù)。 從結(jié)構(gòu)類型方面來看,網(wǎng)店店名分為傳統(tǒng)類型和變異類型兩大部分,并且,變異類型所占比例更高,形式更多變,內(nèi)容也更豐富。從語言特征方面來看,一是網(wǎng)店店名的文字形式多樣,且純漢字的網(wǎng)店店名偏向“奇數(shù)化”,其音節(jié)數(shù)普遍多于傳統(tǒng)店名,以七、八、九音節(jié)為優(yōu)。二是網(wǎng)店店名的語詞來源比傳統(tǒng)店名更寬泛,更具創(chuàng)造性,部分店名甚至顛倒了詞義的褒貶性。三是網(wǎng)店店名中使用的修辭手法也相對較多,較靈活。從語境方面來看,分為情景語境與文化語境兩部分,其中,情景語境包括網(wǎng)絡(luò)環(huán)境、經(jīng)營者與消費(fèi)者的關(guān)系和交際方式等,文化語境包括傳統(tǒng)文化、網(wǎng)絡(luò)文化和消費(fèi)文化三方面,通過對語境特征的研究,可知網(wǎng)店名稱的變化是與當(dāng)前語境相互順應(yīng)的結(jié)果。
[Abstract]:The network of the world has become a trend of development. The network is a great force to change the social concept and cultivate the new civilization. In our country, the network has also deepened the people's life, gradually changing the people's natural way of life, and it has become a new choice through the Internet shopping, which is accepted by more and more people.
The store name of the network store has also become a new language phenomenon, not only the traditional mode of reservation, but also the innovation of the variant mode. This article takes the shop name of the Taobao Street shop street as the research corpus, and tries to analyze the basic structure type and language characteristics of the name of the net shop, and through the analysis process, it runs through the traditional entity store name. Compared with the context theory of the system functional linguistics, the context of the name of the net shop is studied, and the reasons for the change of the name of the net shop are found out so as to provide some theoretical basis for it.
In terms of the structure type, the name of the shop shop is divided into two parts: the traditional type and the variant type, and the proportion of the variant types is higher, the form is more variable and the content is more abundant. In the traditional store name, seven, eight, nine syllables are excellent. Two is the name of the shop name is more broad and more creative than the traditional store name, and some store names even reverse the commendatory and derogatory characters. Three the rhetorical devices used in the shop name are relatively more and more flexible. From the context side, the context and cultural context are divided into two parts of context and cultural context, which are divided into context and cultural context. The context of the situation includes the network environment, the relationship between the operator and the consumer and the way of communication. The cultural context includes three aspects of the traditional culture, the network culture and the consumption culture. Through the study of the context characteristics, we can see that the change of the name of the net shop is the result of mutual compliance with the current context.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：H136

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本文編號：1994942