本文選題：交際策略 + 政務(wù)微博　； 參考：《大連理工大學(xué)》2015年碩士論文

【摘要】：微博,作為一個(gè)新興的社交網(wǎng)絡(luò),以其高交互性、可見(jiàn)性和實(shí)時(shí)信息發(fā)布等特點(diǎn)深受廣大網(wǎng)民喜愛(ài),受歡迎程度遠(yuǎn)遠(yuǎn)高于其他形式的社交網(wǎng)絡(luò)。與此同時(shí),微博為政府和公眾塑造了一個(gè)更為有效的互動(dòng)平臺(tái),也就是政務(wù)微博。政務(wù)微博的出現(xiàn)在促進(jìn)公民參政議政的同時(shí)引發(fā)了公共事件中政府公眾溝通問(wèn)題。然而,作為一個(gè)新興的研究領(lǐng)域,有關(guān)政務(wù)微博中政府公眾交際策略的學(xué)術(shù)成果則十分少見(jiàn)。本文旨在探討突發(fā)事件情境下政務(wù)微博中政府和公眾在話(huà)語(yǔ)層面的交際策略,運(yùn)用言語(yǔ)適應(yīng)理論框架,討論互動(dòng)雙方在受社會(huì)心理語(yǔ)境、溝通特征等因素影響下分別在語(yǔ)言運(yùn)用方面采取趨同,趨異或維持的交際策略來(lái)實(shí)現(xiàn)交流目的。本文以2011年9月份發(fā)生的上海地鐵追尾事件為案例,收集政府微博賬號(hào)“上海地鐵shmetro"在此事件中發(fā)布的信息以及來(lái)自公眾相應(yīng)的評(píng)論作為語(yǔ)料,對(duì)語(yǔ)料進(jìn)行三個(gè)層面的分析,分別是信息長(zhǎng)度,話(huà)題選擇以及言語(yǔ)行為。首先,利用SPSS軟件對(duì)政府發(fā)布消息和其公眾評(píng)論的長(zhǎng)度進(jìn)行皮爾遜相關(guān)性系數(shù)檢驗(yàn),檢驗(yàn)雙方在交際過(guò)程中在句長(zhǎng)層面適應(yīng)對(duì)方的語(yǔ)言風(fēng)格；其次,通過(guò)使用Antconc 3.2.4w軟件進(jìn)行話(huà)題識(shí)別,探究雙方在整個(gè)事件過(guò)程中通過(guò)調(diào)整話(huà)題來(lái)控制語(yǔ)篇；最后,根據(jù)舍爾提出確定和劃分言語(yǔ)行為的四條標(biāo)準(zhǔn),即話(huà)語(yǔ)目的、表現(xiàn)的心理狀態(tài)、話(huà)語(yǔ)與世界的關(guān)系和命題內(nèi)容來(lái)對(duì)語(yǔ)料中的言語(yǔ)行為進(jìn)行相應(yīng)的劃分并進(jìn)行定量分析。研究結(jié)果表明,在上海地鐵追尾事件中政府和公眾使用不同的交際策略來(lái)實(shí)現(xiàn)各自的交際目的。就信息長(zhǎng)度而言,皮爾遜相關(guān)系數(shù)驗(yàn)證表明政府和公眾采取維持的策略；在話(huà)題方面,政府在事件前期采取維持策略,之后均采用趨同策略,而公眾的評(píng)論在整個(gè)事件過(guò)程中均采用趨異策略。除此之外,在言語(yǔ)行為層面他們使用不同的言語(yǔ)行為實(shí)現(xiàn)各自的交際意圖,比如,公眾多采用質(zhì)疑、要求等言語(yǔ)行為達(dá)到交際目的,政府則更多使用陳述句向公眾廣播相關(guān)信息。此外,結(jié)果驗(yàn)證政府和公眾運(yùn)用言語(yǔ)策略的同時(shí)對(duì)對(duì)方產(chǎn)生了一定的互動(dòng)影響。因此,政務(wù)微博運(yùn)營(yíng)人員應(yīng)當(dāng)明確交際策略的意義,從而與公眾建立良好可持續(xù)的關(guān)系,尤其是在突發(fā)事件發(fā)生時(shí),使得政務(wù)微博在處理相關(guān)問(wèn)題時(shí)發(fā)揮最大的作用。
[Abstract]:Weibo, as a new social network, is popular with Internet users because of its high interactivity, visibility and real-time information release, and its popularity is much higher than that of other social networks. At the same time, Weibo has created a more effective interactive platform for the government and the public, that is, government Weibo. The appearance of government affairs Weibo promotes citizen participation in politics and at the same time causes public communication in public affairs. However, as a new research field, the academic achievement of government public communication strategy in government Weibo is very rare. The purpose of this paper is to explore the communicative strategies of the government and the public at the discourse level in the context of government affairs Weibo, and to use the framework of speech adaptation theory to discuss the social and psychological context of the interaction between the two parties. Under the influence of communication characteristics and other factors, the communicative strategies of converging, diverging or maintaining in language use are adopted to achieve the purpose of communication. This paper takes the Shanghai Metro rear-end event in September 2011 as an example, collects the information published by the government Weibo account "Shanghai Metro shmetro" in this event and comments from the public as the corpus, and analyzes the corpus at three levels. They are length of information, topic choice and speech act. Firstly, using SPSS software to test the Pearson correlation coefficient of the length of the public comment and the information released by the government, to test the language style of each other in the process of communication. By using the software of Antconc 3.2.4w for topic recognition, this paper explores how both sides control the discourse by adjusting the topic in the whole process of the event. Finally, according to Scholl, four criteria for the determination and division of speech acts are proposed, that is, the psychological state of speech purpose and expression. The relationship between discourse and the world and the content of propositions are used to divide the speech acts in the corpus and make quantitative analysis. The results show that the government and the public use different communication strategies to achieve their communicative purposes. As far as the length of information is concerned, Pearson correlation coefficient test indicates that the government and the public adopt the maintenance strategy; on the topic, the government adopts the maintenance strategy before the event, and then adopts the convergence strategy. However, the public comment has adopted the strategy of divergences throughout the course of the event. In addition, at the level of speech act, they use different speech acts to realize their communicative intention. For example, the public often uses questioning, demanding and other speech acts to achieve the purpose of communication. The government is more likely to use declarative sentences to broadcast relevant information to the public. In addition, the results show that the government and the public use speech strategies at the same time have a certain interactive impact on each other. Therefore, government Weibo operators should make clear the significance of communication strategies, so as to establish a good and sustainable relationship with the public, especially in the event of emergencies, so that government Weibo can play the greatest role in dealing with related issues.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：H15

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