本文關(guān)鍵詞：從認(rèn)知社會(huì)語(yǔ)言學(xué)視角考察征婚廣告的性別用語(yǔ)差異　出處：《江西師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 認(rèn)知社會(huì)語(yǔ)言學(xué) 征婚廣告 性別用語(yǔ)差異 語(yǔ)言定勢(shì) 社會(huì)定勢(shì)

【摘要】：認(rèn)知社會(huì)語(yǔ)言學(xué)是由認(rèn)知語(yǔ)言學(xué)與社會(huì)語(yǔ)言學(xué)結(jié)合所形成的新邊緣學(xué)科,它運(yùn)用認(rèn)知語(yǔ)言學(xué)的理論研究語(yǔ)言的社會(huì)性。近年來(lái),國(guó)內(nèi)外學(xué)者對(duì)這一學(xué)科進(jìn)行了一系列研究,取得了一定的學(xué)術(shù)成就。征婚廣告是適婚男女為了尋找人生伴侶而進(jìn)行自我推銷和自我宣傳所采取的一種廣告方式,是現(xiàn)代生活中不可或缺的一部分�，F(xiàn)如今關(guān)于征婚廣告的研究也數(shù)不勝數(shù),但主要集中在心理學(xué),功能語(yǔ)言學(xué),跨文化交際等領(lǐng)域。本文試圖運(yùn)用社會(huì)語(yǔ)言學(xué)家Kristiansen提出的“語(yǔ)言定勢(shì)與社會(huì)定勢(shì)之間存在轉(zhuǎn)喻關(guān)聯(lián)”的理論,從認(rèn)知社會(huì)語(yǔ)言學(xué)的角度來(lái)研究征婚廣告,考察其中的性別用語(yǔ)差異,并探索其社會(huì)歷史文化根源。本文所涉及的主要問(wèn)題有:從認(rèn)知社會(huì)語(yǔ)言學(xué)角度出發(fā),征婚廣告中所體現(xiàn)的性別用語(yǔ)的差異有哪些?征婚廣告中體現(xiàn)的性別用語(yǔ)差異的社會(huì)歷史根源是什么?征婚廣告對(duì)于社會(huì)生活的重要性是如何體現(xiàn)的?本研究從“中國(guó)征婚網(wǎng)”和“徐州征婚網(wǎng)”中選取了80篇男性征婚廣告和80篇女性征婚廣告進(jìn)行定量分析和定性分析。本研究的實(shí)際分析與探索包含四個(gè)步驟:第一,對(duì)80篇男性征婚廣告和80篇女性征婚廣告進(jìn)行統(tǒng)計(jì),并列表呈現(xiàn)數(shù)據(jù);第二,對(duì)表中數(shù)據(jù)進(jìn)行描述與概括;第三,對(duì)比表中數(shù)據(jù),闡述其中的性別用語(yǔ)差異;第四,本研究將依據(jù)實(shí)際分析的結(jié)果探討征婚廣告作為一種體裁的社會(huì)重要性,根據(jù)性別用語(yǔ)差異轉(zhuǎn)喻關(guān)聯(lián)相關(guān)的征婚群體定勢(shì)及社會(huì)定勢(shì),征婚廣告中性別用語(yǔ)差異的社會(huì)歷史文化根源,以及社會(huì)建構(gòu)論的科學(xué)性。經(jīng)過(guò)研究,本文得出的結(jié)論是:征婚廣告的語(yǔ)言通過(guò)轉(zhuǎn)喻關(guān)聯(lián)揭示了社會(huì)性別差異,是一種具有交際功能的體裁。這些性別差異是我們的社會(huì)定勢(shì),究其根源是由于男女社會(huì)勞動(dòng)分工,社會(huì)角色,社會(huì)地位的不同,社會(huì)變遷以及自古以來(lái)儒家文化的影響而形成的。這同時(shí)表明了語(yǔ)言與社會(huì)是在互相構(gòu)建的過(guò)程中前進(jìn)的,也就是社會(huì)建構(gòu)論的觀點(diǎn)之一。
[Abstract]:Cognitive sociolinguistics is a new frontier subject formed by the combination of cognitive linguistics and sociolinguistics. It uses the theory of cognitive linguistics to study the sociality of language. Scholars at home and abroad have carried out a series of research on this subject, and have made certain academic achievements. Marriage advertisement is a kind of advertising method adopted by married men and women in order to find a life partner for self-promotion and self-promotion. It is an indispensable part of modern life. Nowadays, there are too many studies on advertising for marriage, but mainly focus on psychology, functional linguistics. In the field of cross-cultural communication, this paper attempts to apply the theory of metonymy between linguistic stereotype and social stereotype put forward by sociolinguist Kristiansen. From the perspective of cognitive sociolinguistics, this paper studies the advertising for marriage, examines the gender differences and explores its social, historical and cultural roots. The main problems involved in this paper are as follows: from the perspective of cognitive sociolinguistics. What are the gender differences in the advertising for marriage? What are the social and historical roots of the gender differences in marriage advertisements? How is the importance of marriage advertisement reflected in social life? This study is based on "China Marriage Network" and "Xuzhou Marriage Network". In this study, 80 male and 80 female advertising were selected for quantitative analysis and qualitative analysis. The actual analysis and exploration of this study consists of four steps: first. The data of 80 male and 80 female ads were analyzed. Secondly, it describes and generalizes the data in the table. Third, compare the data in the table and explain the gender differences; In 4th, this study will discuss the social importance of marriage advertisement as a kind of genre based on the results of practical analysis. According to the gender differences metonymy association related to the marriage group stereotype and social stereotype. The social historical and cultural roots of gender differences in marriage advertisements and the scientific nature of social constructivism. The conclusion of this paper is that the language of marriage advertisements reveals the gender differences through metonymy. It is a kind of genre with communicative function. These gender differences are our social stereotype. The root of these differences is due to the differences in social division of labor, social roles and social status between men and women. Social changes and the influence of Confucian culture since ancient times, which shows that language and society are in the process of mutual construction, which is one of the views of social constructivism.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：H0-05
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本文編號(hào)：1374195