本文關(guān)鍵詞：喬布斯iPhone 4發(fā)布會演講的戲劇主義修辭批評分析，由筆耕文化傳播整理發(fā)布。

喬布斯iPhone 4發(fā)布會演講的戲劇主義修辭批評分析 A Dramatic Criticism Analysis on iPhone4 Product Launch Speech

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摘要：

伯克的戲劇主義修辭批評是西方最流行的修辭批評范式之一,是通過分析戲劇主義五要素和關(guān)系比來揭示修辭動機的有力工具.以戲劇主義修辭批評為主要理論框架,同時,融合同一、術(shù)語屏等修辭學(xué)上融會貫通、不可分割的基本理論,對喬布斯在iPhone 4發(fā)布會上的演講進行分析,探究該范式在分析產(chǎn)品推介類演講方面的可操作性,同時揭示該演講修辭運作背后的動機.

Abstract： 

Burke’s dramatic criticism,one of the most popular rhetoric criticism paradigms,is very useful in approaching rhetorical motives through the analysis of pentad and ratios of dramas. This paper mainly applies the dramatic criticism to the analysis of Steve Jobs’speech for the product launch of iPhone4. In addition, based on such rhetoric theories as the identification and terministic screen,the paper tries to find out the mo-tives behind the rhetorical practice of the speech and explore deeply the feasibility of dramatic criticism in inter-preting product launch speeches.

  本文關(guān)鍵詞：喬布斯iPhone 4發(fā)布會演講的戲劇主義修辭批評分析，，由筆耕文化傳播整理發(fā)布。