發(fā)布時間：2018-05-03 17:34

  本文選題：藝術(shù)品市場 + 藝術(shù)品價格��； 參考：《中國藝術(shù)研究院》2010年博士論文

【摘要】： 本文從中西方藝術(shù)品市場的對比分析入手,客觀判斷了中國藝術(shù)品市場目前所處的發(fā)展階段,揭示了現(xiàn)階段藝術(shù)品定價理論研究滯后的現(xiàn)狀與藝術(shù)品市場價格混亂的原因,分別進(jìn)行了藝術(shù)品定價的定性分析、藝術(shù)品定價的定量分析和藝術(shù)品定價的博弈分析,并基于藝術(shù)品定價機制,提出了藝術(shù)品市場培育的具體措施和建設(shè)與完善相關(guān)制度的具體建議。 本研究的主要創(chuàng)新如下： (一)就拍賣市場而言,據(jù)筆者測算,拍賣公司對藝術(shù)品的估價正確率平均只有30%。即成交價格落在估價區(qū)間中的比率不足3成,這一結(jié)論不因作品類型(國畫或油畫)或畫家名氣有太大差別。只是對于知名畫家,低估率更高。該結(jié)論是本研究的創(chuàng)新點之一。 (二)利用Hedonic模型對中國現(xiàn)、當(dāng)代藝術(shù)品定價的實證研究表明,作品大小不僅與作品價格呈正相關(guān)關(guān)系,而且在作品定價中起主要作用；由于選擇的樣本是現(xiàn)、當(dāng)代藝術(shù)家的拍賣記錄,其創(chuàng)作年代并沒對價格起到顯著作用。在國外,因為GDP并不屬于藝術(shù)品的屬性特征,因此Hedonic模型不考慮該變量。但在本研究中,考慮到GDP不僅是影響藝術(shù)品需求的明顯因素,而且與藝術(shù)品的其它屬性相互獨立,將GDP作為變量納入模型,不僅具有經(jīng)濟理論支持,而且得到了具有解釋力的結(jié)果。這是本研究的創(chuàng)新點之二。 (三)基于中國藝術(shù)品市場現(xiàn)階段的特殊性,本研究分別討論了藝術(shù)品持有人與內(nèi)部投資者兩方合謀假拍,藝術(shù)品持有人、拍賣行以及內(nèi)部投資者三方合謀假拍時的均衡情況。結(jié)果表明,合理的藝術(shù)品定價體系與健全的藝術(shù)品市場規(guī)制是防止合謀假拍的主要手段。這是本研究的創(chuàng)新點之三。 (四)在現(xiàn)階段,信息不完全將導(dǎo)致中國藝術(shù)品市場成為“榴蓮市場”。即,在社會資金豐厚,市場信息不完全的條件下,作為炫耀性商品的藝術(shù)品市場將會出現(xiàn)贗品量與價格齊升的現(xiàn)象�！傲裆徥袌觥备拍畹奶岢鍪潜狙芯康膭�(chuàng)新點之四。 (五)鑒于中國藝術(shù)品市場發(fā)展現(xiàn)階段存在的諸多問題,要使中國藝術(shù)品市場健康發(fā)展,必須從市場培育與市場規(guī)制兩方面入手。重要措施包括：建設(shè)藝術(shù)品市場信用體系、《中國藝術(shù)家繪畫作品全集電子圖錄庫》,包括開發(fā)繪畫藝術(shù)品比對技術(shù)；完善藝術(shù)產(chǎn)業(yè)投融資體系、藝術(shù)品市場交易電子數(shù)據(jù)庫；起草《藝術(shù)品市場鑒定規(guī)范條例》、《藝術(shù)品保險法》；完善《知識產(chǎn)權(quán)保護法》等相關(guān)法制；加強藝術(shù)品市場監(jiān)管的執(zhí)法能力和執(zhí)法力度,等。綜合并全面地論述基于藝術(shù)品定價機制的市場培育和制度建設(shè)的相關(guān)問題是本研究的創(chuàng)新點之五。
[Abstract]:Starting with the comparative analysis of the art market between China and the West, this paper objectively judges the stage of development of the art market in China, and reveals the present situation of the lag in the research of art pricing theory and the reasons for the confusion in the art market price. The qualitative analysis of art pricing, the quantitative analysis of art pricing and the game analysis of art pricing are carried out respectively, and based on the art pricing mechanism, This paper puts forward the concrete measures of cultivating art market and the concrete suggestions on the construction and perfection of relevant systems. The main innovations of this study are as follows: (1) as far as the auction market is concerned, according to the author's calculation, the average correct rate of the auction company's valuation of the works of art is only 30. That is, less than 30% of the transaction price falls in the appraisal range. This conclusion is not too different depending on the type of work (traditional Chinese painting or oil painting) or the artist's fame. Only for famous painters, the underestimation rate is higher. This conclusion is one of the innovative points of this study. (2) the empirical study on the pricing of contemporary works of art in China using Hedonic model shows that the size of works is not only positively correlated with the price of works, but also plays a major role in the pricing of works. Contemporary artist's auction record, its creation time has not played the significant role to the price. In foreign countries, because GDP does not belong to the attribute of art, the Hedonic model does not consider this variable. However, in this study, considering that GDP is not only an obvious factor affecting the demand for art, but also independent of other properties of art, it is not only supported by economic theory to incorporate GDP as a variable into the model. Moreover, the results with explanatory power are obtained. This is the second innovation of this study. (3) based on the particularity of Chinese art market at the present stage, this study discusses the equilibrium of the collusion between the art holder and the internal investor, the art holder, the auction house and the internal investor. The results show that reasonable art pricing system and sound art market regulation are the main means to prevent collusion. This is the third innovation of this study. At this stage, incomplete information will lead to the Chinese art market as a "durian market." In other words, under the condition of rich social capital and incomplete market information, the art market, as a conspicuous commodity, will appear the phenomenon that the quantity and price of fake goods will rise simultaneously. The concept of "durian market" is the fourth innovation of this study. (5) in view of the many problems existing in the development of Chinese art market at the present stage, in order to make the Chinese art market develop healthily, it is necessary to start from two aspects: market cultivation and market regulation. The important measures include: constructing the credit system of the art market, "Electronic Atlas Library of Chinese artists' painting works", including developing the art art comparison technology, perfecting the investment and financing system of the art industry, and the electronic database of the art market transaction; To draft the regulations on the Appraisal of the Art Market, the Law on the Insurance of works of Art; to perfect the relevant legal system such as the Law on the Protection of intellectual property Rights; to strengthen the law enforcement ability and enforcement force of the supervision of the art market, and so on. The innovation of this study is to comprehensively and comprehensively discuss the related problems of market cultivation and system construction based on art pricing mechanism.
【學(xué)位授予單位】：中國藝術(shù)研究院
【學(xué)位級別】：博士
【學(xué)位授予年份】：2010
【分類號】：J124

【引證文獻(xiàn)】

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本文編號：1839434