本文關(guān)鍵詞： 消費社會理論 圖像文化 當(dāng)今中國 審美分析　出處：《喀什大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：我們今天生活在“物的豐盛”時代,視覺和聽覺更充分發(fā)揮著其直觀優(yōu)勢成為人們獲取信息最便捷、快速的方式。作為當(dāng)今人們獲取信息、獲取感官刺激的重要文化類型,圖像文化越來越成為人們?nèi)粘Ｉ钪斜夭豢缮俚慕M成部分,它占據(jù)著我們整個的生活空間,電影、電視、互聯(lián)網(wǎng)、手機等圖像文化載體成為當(dāng)下最流行的視覺消費形式,它們成為人們生活中重要的消費品,可以說,當(dāng)代意義上圖像文化的發(fā)展離不開消費社會這個孵化器,正是消費社會為圖像文化的繁榮發(fā)展提供了源源不斷地動力支持,而圖像文化又不斷地補充與完善著消費社會的發(fā)展,圖像文化與消費社會二者之間是密不可分又相互影響的關(guān)系。在消費社會中,圖像文化借助日新月異的高新技術(shù)不斷更新并改變著人們對世界的認(rèn)知水平,同時,它也改變著人們的傳統(tǒng)審美方式,人類的精神生產(chǎn)方式和滿足精神愉悅的載體、手段、技巧都發(fā)生了巨大的變化。本論文基于鮑德里亞的消費社會理論,通過對消費社會理論視域下當(dāng)今中國圖像文化的現(xiàn)狀進行梳理與總結(jié),進而對其進行審美審視。從總體上來講,本論文采用遞進式的結(jié)構(gòu)布局。首先,概括消費社會理論的主要論點和特點,它是本論文的立論基礎(chǔ)。1970年,鮑德里亞的《消費社會》一書的問世,消費社會的概念得到更完整的界定。本文縱向梳理了鮑德里亞消費社會理論之前馬克思關(guān)于消費的理論和西方馬克思主義消費社會理論的發(fā)展,并以鮑德里亞的消費社會理論為主概括消費社會的特征,概括中國當(dāng)前的消費社會現(xiàn)狀,接著從這一現(xiàn)狀中討論它已經(jīng)影響到了中國圖像文化的生產(chǎn)。其次,在當(dāng)今中國的背景下,圖像文化已經(jīng)成為我們?nèi)粘Ｉ钪幸环N必不可少的消費品,它充斥在我們生活的各個角落,本文主要分析消費社會背景下當(dāng)今中國圖像文化的現(xiàn)狀及表現(xiàn)景觀,從審美屬性、審美轉(zhuǎn)向、審美取向和審美接受四個方面入手對消費社會理論視域下當(dāng)今中國圖像文化進行審美分析。圖像文化更側(cè)重于以直觀的形象帶給人們更直接的審美感受,它將我們對圖像文化的審美過程由心理深層的凝神觀照轉(zhuǎn)為耳目視聽的感官狂歡。最后,本文對消費社會理論視域下當(dāng)今中國圖像文化提出的審美反思,希望在客觀的分析圖像文化帶給我們的利害關(guān)系上,對人們生活中所遇到的精神困境提出審美反思。人們雖然熱衷于對圖像文化的消費,熱衷于圖像文化提供的虛擬技術(shù),但是我們應(yīng)該辯證的看待圖像文化所帶來的一切,這里的審美反思并不是否定圖像文化,而是要在消費社會背景下反思它所帶來的負(fù)面效果,希望通過對圖像文化客觀正確的認(rèn)識之后,給人們的現(xiàn)實生活提供一種新的認(rèn)識,以此來探索新的意義與審美價值。
[Abstract]:Today, we live in the age of "the abundance of things". Vision and hearing have become the most convenient and rapid way for people to obtain information, which is the most convenient and rapid way for people to obtain information. Access to sensory stimulation of an important type of culture, image culture has increasingly become an essential part of people's daily life, it occupies our entire living space, movies, television, the Internet. The carrier of image culture such as mobile phone has become the most popular form of visual consumption, and they have become important consumer goods in people's lives. It can be said that the development of image culture in the contemporary sense can not be separated from the incubator of consumer society. It is the consumer society that provides continuous power support for the prosperity and development of the image culture, and the image culture constantly complements and consummates the development of the consumer society. Image culture and consumer society are inseparable and influence each other. In consumer society, image culture is constantly updating and changing people's level of cognition to the world with the help of new and high technology. At the same time, it has also changed people's traditional aesthetic way, human spiritual production mode and the carrier, means and skills of satisfying spiritual pleasure. This paper is based on Baudrillard's consumer society theory. Through combing and summing up the current situation of Chinese image culture in the perspective of consumer society theory, and then carrying on the aesthetic examination to it. In general, this paper adopts the progressive structure layout. First of all. It is the basis of this thesis. In 1970, Baudrillard's Consumer Society came out. The concept of consumer society has been defined more completely. This paper reviews the development of Marx's consumption theory before Baudrillard's consumption society theory and the western Marxist consumption society theory. And Baudrillard's theory of consumer society mainly summarized the characteristics of consumer society, summarized the current situation of consumer society in China, and then discussed from this situation it has affected the production of Chinese image culture. Secondly. Under the background of today's China, image culture has become an indispensable consumer goods in our daily life, it is full of in every corner of our lives. This paper mainly analyzes the current situation and performance landscape of Chinese image culture in the context of consumer society, from the aesthetic attributes, aesthetic turn. Aesthetic orientation and aesthetic acceptance of four aspects of the consumer society theory of contemporary Chinese image culture aesthetic analysis. Image culture is more focused on the intuitive image to bring people more direct aesthetic feelings. It changes our aesthetic process of image culture from the deep mental focus to the visual and audible sensory carnival. Finally, this article puts forward aesthetic reflection on the current Chinese image culture in the perspective of consumer society theory. I hope that in the objective analysis of the image culture bring us the interests of the spiritual dilemma people encounter in life aesthetic reflection. Although people are keen on the image culture consumption. Keen on the virtual technology provided by image culture, but we should dialectically look at all the image culture brought, here the aesthetic reflection is not to negate the image culture. But in the context of consumer society to reflect on its negative effects, hoping to provide a new understanding of people's real life through the objective and correct understanding of image culture. In order to explore the new significance and aesthetic value.
【學(xué)位授予單位】：喀什大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：J01

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