本文關(guān)鍵詞：基于演藝產(chǎn)業(yè)生態(tài)理論的演出院線內(nèi)涵與機(jī)理研究　出處：《山東社會(huì)科學(xué)》2017年10期 　論文類型：期刊論文

  更多相關(guān)文章： 演出市場 院線 演藝產(chǎn)業(yè)生態(tài) 演出院線

【摘要】：演出院線是以劇場為依托,以劇目及演藝資源為紐帶,在一個(gè)經(jīng)營實(shí)體主導(dǎo)下,演出團(tuán)體與劇場以資產(chǎn)聯(lián)結(jié)或者契約加盟的形式進(jìn)行合作而形成的一種演出經(jīng)營管理機(jī)制。處于演藝產(chǎn)業(yè)生態(tài)內(nèi)生系統(tǒng)的演出院線搭建起劇場、演出團(tuán)體以及演出票務(wù)三方互利共贏的共生系統(tǒng),形成了從劇目創(chuàng)作的演藝產(chǎn)品生產(chǎn)環(huán)節(jié)、劇目推廣及票務(wù)的演藝產(chǎn)品營銷環(huán)節(jié)到劇目演出的演藝產(chǎn)品消費(fèi)環(huán)節(jié)的網(wǎng)狀互動(dòng)共生關(guān)系。分析演藝院線共生系統(tǒng)中劇場、演出團(tuán)體及演出票務(wù)的具體職能及三者間共生關(guān)系的作用機(jī)制,探討演出院線呈現(xiàn)的從松散走向集聚、經(jīng)營模式不斷創(chuàng)新、業(yè)務(wù)范圍不斷擴(kuò)大的新趨勢(shì),不僅具有理論創(chuàng)新價(jià)值,對(duì)于推動(dòng)演出院線進(jìn)一步發(fā)展、優(yōu)化演藝產(chǎn)業(yè)生態(tài)也有一定指導(dǎo)意義。
[Abstract]:The theater is based on the theater, with the drama and acting resources as the link, under the leadership of a business entity. A kind of performance management mechanism formed by the cooperation between the performing group and the theater in the form of asset association or contract alliance. The performing theater is built up in the ecological endogenetic system of performing industry. The symbiotic system of performing groups and tickets has formed the production link of performing arts products created from the repertoire. The network interaction symbiosis relationship between the performance product marketing link of the repertoire promotion and ticketing and the performance product consumption link of the repertoire. The theatres in the symbiotic system of performing arts academy line are analyzed. The specific functions of the performing groups and the performance ticketing and the function mechanism of the symbiotic relationship between the three discussed the new trend of the theatrical theater line from loose to agglomeration constantly innovating the business model and expanding the scope of business. It not only has the value of theoretical innovation, but also has certain guiding significance for promoting the further development of the performing theater line and optimizing the ecology of the performing arts industry.
【作者單位】： 山東大學(xué)管理學(xué)院;山東省藝術(shù)研究院;
【基金】：國家社科基金藝術(shù)學(xué)項(xiàng)目“轉(zhuǎn)制文藝院團(tuán)發(fā)展的產(chǎn)業(yè)生態(tài)研究”(項(xiàng)目編號(hào):15BH106)的階段性成果
【分類號(hào)】：J124
【正文快照】： 近年來我國演藝產(chǎn)業(yè)重新煥發(fā)生機(jī),呈現(xiàn)出蓬勃發(fā)展的良好態(tài)勢(shì),但演出成本高、演出主體強(qiáng)弱差別較大、信息不對(duì)稱等問題仍然突出,演出商單打獨(dú)斗的局面難以為繼。隨著演出市場的發(fā)展,借助市場內(nèi)需的推動(dòng),在市場化運(yùn)作中發(fā)展起來的“演出院線”這一新興機(jī)制日益受到關(guān)注,得到發(fā)展

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