【摘要】： 自古以來,藝術(shù)品是人類社會中最特殊的一種商品,它具有其他商品所沒有的屬性,如不可復(fù)制性、原創(chuàng)性等。它凝聚了人類的智慧和對美好事物的向往,是人類重要的精神財富。當(dāng)人類社會從低級原始社會向高級文明社會發(fā)展的過程中,累積出藝術(shù)品市場這個復(fù)雜的商品市場。在中國藝術(shù)品市場發(fā)展的過程中,也將畫家的角色從早期的受統(tǒng)治階級擺布的匠人,搖身變?yōu)橘N上自己個性標(biāo)簽的文人畫家,隨著市場經(jīng)濟發(fā)展中的競爭越演越烈,從而產(chǎn)生了文人畫家職業(yè)化和職業(yè)畫家文人化的特點。畫家身上有了商人味,對待世事和處理問題也都不乏商人氣,商人的角色一直居于社會上級階層,只有在有大量的物質(zhì)基礎(chǔ)前提下,商人需要精神文化充實自己,也附庸風(fēng)雅的大肆買畫論畫,文化藝術(shù)與商品經(jīng)濟在此處得以互動和整合。而兩者產(chǎn)生互動和碰撞的前提就必然是生產(chǎn)力高度發(fā)展,剩余價值產(chǎn)生,出現(xiàn)市場的大量需求。藝術(shù)品的創(chuàng)造者——藝術(shù)家,在市場中扮演著越來越重要的角色,藝術(shù)家在經(jīng)營自身作品的同時,也在累積著市場競爭的經(jīng)驗,只有象品牌一樣營銷自己,才能在市場競爭中立于不敗之地,潛移默化的完成畫家向商人角色關(guān)系的轉(zhuǎn)換。作為培育畫家搖籃的高等藝術(shù)學(xué)院,在如今的國家擴招政策下,生源良莠不齊,教育體制急需進一步完善。隨著我國經(jīng)濟水平的提高,具有對藝術(shù)品鑒賞、營銷、策劃等有著高水平高素質(zhì)人才的需求相信會越來越多,國家需要這類人才來規(guī)范和穩(wěn)定藝術(shù)品市場,這類人才也將會是支撐藝術(shù)品市場的中堅力量。而現(xiàn)階段高校課程設(shè)置和體制并沒有對這一塊專業(yè)領(lǐng)域非常重視和得到相應(yīng)的開發(fā)。相信隨著藝術(shù)品市場經(jīng)濟的牛市到來,這類對藝術(shù)鑒賞學(xué)、市場營銷、心理學(xué)等相關(guān)專業(yè)的高素質(zhì)人才也會相應(yīng)供不應(yīng)求的。
[Abstract]:Since ancient times, art is the most special kind of commodity in human society. It has the attributes that other commodities do not have, such as non-replicability, originality and so on. It condenses human wisdom and yearning for beautiful things, is an important spiritual wealth of mankind. When the human society develops from the primitive society to the advanced civilization society, it accumulates the art market, which is a complex commodity market. In the course of the development of the Chinese art market, the role of painters was also changed from an early craftsman at the mercy of the ruling class to a literati painter with his own personality label. With the development of the market economy, the competition became fiercer and fiercer. Therefore, the professionalization of literati painters and the characteristics of literaturization of professional painters came into being. Painters have a taste of businessmen, and there is no lack of business sentiment in dealing with world affairs and handling problems. The role of businessmen has always been in the upper class of society. Only on the premise of having a large material foundation, businessmen need spiritual culture to enrich themselves. The art and culture interacts and integrates with the commodity economy. The premise of interaction and collision between the two is the high development of productivity, the emergence of surplus value, and the emergence of a large amount of market demand. Artists, the creators of works of art, are playing an increasingly important role in the market. While they are managing their own works, they are also accumulating experience in market competition, only marketing themselves like brands. Only in an invincible position in the market competition can painters transform their roles into businessmen. As a cradle of painters, the College of higher Art is in great need of further improvement under the present national policy of enrollment expansion, where the sources of students are intermingled and the educational system is in urgent need of further improvement. With the improvement of our country's economic level, the demand for art appreciation, marketing, planning and other high-quality talents is believed to be increasing. The country needs this kind of talents to standardize and stabilize the art market. Such talent will also be the backbone of the art market. At present, the curriculum and system of colleges and universities do not attach great importance to this professional field and get the corresponding development. I believe that with the arrival of the market economy of art, this kind of art appreciation, marketing, psychology and other related high quality talents will be in short supply.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：J124

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 侯文佳;中國畫家職業(yè)化的歷史與體制研究[D];中央美術(shù)學(xué)院;2013年

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本文編號：2405010