關于中國當代流行音樂系列評獎活動的思考
發(fā)布時間：2019-03-09 19:04
【摘要】：音樂評獎活動作為一種變相的音樂批評活動,是社會音樂生產(chǎn)活動中極其重要的組成部分,是引導社會音樂生產(chǎn)良性運轉的必要條件,是促進音樂傳播活動中"傳必求通"效果的有效保障,也是音樂市場經(jīng)濟的主要推動者,它以一種反映受眾審美、評估交換價值的模式,指導受眾去選擇、消費,并為音樂商品賦予價值。中國內(nèi)地流行音樂評獎活動經(jīng)過30多年的發(fā)展,已由極度繁榮走向日益衰弱,這不僅跟流行音樂的發(fā)展有關,同時也與如今整個的流行音樂產(chǎn)業(yè)市場環(huán)境與評獎活動自身操作模式有密切聯(lián)系,包括流行音樂的多米諾骨牌效應,流行音樂評獎獎項設置過多過濫,名家力作嚴重缺失,頒獎禮變成紅毯秀,商業(yè)運作尚未進入良性循環(huán)等原因。中美兩國在流行音樂評獎活動的性質(zhì)上是基本相同的,在模式上也是相近的,但在少數(shù)環(huán)節(jié)上還是存在一定的差異性,包括評審的差異性和評獎榜單音樂類型的設置差異。這種差異性的存在,是我們需要借鑒之處。
[Abstract]:As a disguised music criticism activity, music evaluation is an extremely important part of social music production, and it is also a necessary condition to guide the sound operation of social music production. It is an effective guarantee to promote the effect of "spreading must seek through" in music communication activities, and is also the main promoter of music market economy. It guides the audience to choose and consume with a mode of reflecting the audience's aesthetics, evaluating the exchange value, and guiding the audience to choose and consume. And give value to music goods. After more than 30 years of development, pop music awards in mainland China have gone from extreme prosperity to becoming weaker and weaker. This is related not only to the development of pop music, but also to the development of pop music. At the same time, it is also closely related to the market environment of the whole pop music industry and the operating mode of the awards themselves, including the domino effect of pop music, the excessive setting of awards for pop music awards, and the serious shortage of famous artists' works. Awards became red carpet show, business operations have not yet entered a virtuous circle and so on. The nature and pattern of pop music awards in China and the United States are basically the same, but there are still some differences in a few aspects, including the difference of the evaluation and the setting of the music types of the awards list. The existence of this difference is what we need to learn from.
【作者單位】： 東南大學藝術學院;
【基金】：江蘇省教育高校哲學社會科學優(yōu)秀創(chuàng)新團隊項目“中國傳統(tǒng)藝術傳承與傳播”階段性成果之一
【分類號】：J692
本文編號：2437767
[Abstract]:As a disguised music criticism activity, music evaluation is an extremely important part of social music production, and it is also a necessary condition to guide the sound operation of social music production. It is an effective guarantee to promote the effect of "spreading must seek through" in music communication activities, and is also the main promoter of music market economy. It guides the audience to choose and consume with a mode of reflecting the audience's aesthetics, evaluating the exchange value, and guiding the audience to choose and consume. And give value to music goods. After more than 30 years of development, pop music awards in mainland China have gone from extreme prosperity to becoming weaker and weaker. This is related not only to the development of pop music, but also to the development of pop music. At the same time, it is also closely related to the market environment of the whole pop music industry and the operating mode of the awards themselves, including the domino effect of pop music, the excessive setting of awards for pop music awards, and the serious shortage of famous artists' works. Awards became red carpet show, business operations have not yet entered a virtuous circle and so on. The nature and pattern of pop music awards in China and the United States are basically the same, but there are still some differences in a few aspects, including the difference of the evaluation and the setting of the music types of the awards list. The existence of this difference is what we need to learn from.
【作者單位】： 東南大學藝術學院;
【基金】：江蘇省教育高校哲學社會科學優(yōu)秀創(chuàng)新團隊項目“中國傳統(tǒng)藝術傳承與傳播”階段性成果之一
【分類號】：J692
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