本文選題：唱片產(chǎn)業(yè)價值鏈 + 數(shù)字音樂時代��； 參考：《中國海洋大學(xué)》2009年碩士論文

【摘要】： 隨著數(shù)字音樂時代逐漸深入到消費者的消費意識中,消費者的需求發(fā)生變化,進而引發(fā)唱片產(chǎn)業(yè)價值鏈的重大變化,唱片產(chǎn)業(yè)價值鏈重心已逐漸轉(zhuǎn)為在線音樂銷售和無線音樂銷售。因此,從影響唱片產(chǎn)業(yè)價值鏈的因素出發(fā),根據(jù)不同時期唱片產(chǎn)業(yè)價值鏈形態(tài)及特點,研究消費者需求影響唱片產(chǎn)業(yè)價值鏈的方式與途徑,把握未來唱片產(chǎn)業(yè)價值鏈的變動趨勢非常必要。 影響唱片產(chǎn)業(yè)價值鏈變化的因素主要是需求、技術(shù)、環(huán)境三個方面。消費者有需求才會要求技術(shù)的發(fā)展,技術(shù)的發(fā)展又會刺激消費者新的需求,同時良好的市場大環(huán)境保證唱片產(chǎn)業(yè)價值鏈的有序運行。消費者需求會受到唱片價格、消費者對音樂的喜好程度、獲得唱片的便利性三個方面的影響,價格變動會引起需求量的變動;消費者對音樂的喜好程度會影響一定時期內(nèi)整體需求量的大小;獲得唱片的便利性會在一定范圍內(nèi)影響需求量。需求量的變化達到一定程度時會引起質(zhì)變,即新的產(chǎn)業(yè)價值鏈出現(xiàn)或舊的產(chǎn)業(yè)價值鏈消失。 因此,需求促使技術(shù)進步,使唱片產(chǎn)業(yè)價值鏈從沒有電器設(shè)備的時代逐漸發(fā)展到數(shù)字音樂時代;產(chǎn)業(yè)價值鏈從唯一的唱片銷售價值鏈逐漸增加了版權(quán)經(jīng)營價值鏈、演藝價值鏈和數(shù)字時代下的無線音樂價值鏈、在線音樂價值鏈。基于消費者對音樂帶來的感覺需求和便利性需求,數(shù)字音樂時代唱片產(chǎn)業(yè)價值鏈會加強無線音樂價值鏈和在線音樂價值鏈,同時便利性會進一步增加;傳統(tǒng)唱片銷售價值鏈會逐漸消失,被在線音樂價值鏈替代。 唱片公司應(yīng)該根據(jù)影響唱片產(chǎn)業(yè)價值鏈的因素預(yù)見未來唱片業(yè)發(fā)展趨勢,盡快完成傳統(tǒng)唱片產(chǎn)業(yè)價值鏈向數(shù)字音樂產(chǎn)業(yè)價值鏈的轉(zhuǎn)變,大力發(fā)展無線音樂和在線音樂;其次,唱片公司應(yīng)立足于數(shù)字音樂產(chǎn)業(yè)價值鏈,開發(fā)唱片業(yè)未來的新價值鏈,使唱片業(yè)健康、有序的發(fā)展。
[Abstract]:As the digital music age has gradually penetrated into consumers' consumer consciousness, consumer demand has changed, thus leading to significant changes in the record industry value chain. Record industry value chain has gradually turned to online music sales and wireless music sales. Therefore, based on the factors affecting the value chain of the record industry, according to the form and characteristics of the value chain of the record industry in different periods, this paper studies the ways and means of consumer demand influencing the value chain of the record industry. It is necessary to grasp the changing trend of the future record industry value chain. The factors influencing the value chain of record industry are demand, technology and environment. The development of technology will stimulate the new demand of consumers, and the good market environment will ensure the orderly operation of the record industry value chain. Consumer demand will be affected by the record price, the degree of the consumer's preference for music, the convenience of obtaining the record, and the change of price will cause the change of demand; Consumer's preference for music will affect the overall demand for a certain period of time; access to records will affect demand in a certain range. The change of demand will lead to qualitative change, that is, the emergence of new industrial value chain or the disappearance of old industrial value chain. As a result, demand has led to technological progress, so that the value chain of the record industry has gradually developed from the age of no electrical appliances to the era of digital music, and the industrial value chain has gradually increased the value chain of copyright management from the sole value chain of record sales to the value chain of copyright management. Acting value chain and wireless music value chain in the digital age, online music value chain. In the digital music era, the music industry value chain will strengthen the wireless music value chain and the online music value chain, at the same time, the convenience will further increase. The traditional record sales value chain will gradually disappear and be replaced by the online music value chain. According to the factors affecting the value chain of the record industry, record companies should foresee the development trend of the recording industry in the future, complete the transition from the traditional record industry value chain to the digital music industry value chain as soon as possible, and vigorously develop wireless music and online music. Secondly, Record companies should base themselves on the value chain of digital music industry, develop the new value chain of recording industry in the future, and make the record industry develop healthily and orderly.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J691-F;F719.9

【引證文獻】

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相關(guān)博士學(xué)位論文 前1條

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相關(guān)碩士學(xué)位論文 前4條

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2 曹晉彰;演藝產(chǎn)業(yè)鏈的構(gòu)建研究[D];山東大學(xué);2012年

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本文編號：1788732