【摘要】：改革開放以來,隨著中國社會主義市場經(jīng)濟體制的不斷完善與發(fā)展,人們生活水平不斷提高,中國社會逐漸從生產(chǎn)型社會轉(zhuǎn)變成為生產(chǎn)-消費型社會。在符號文化的影響下,人們的消費活動不再是一種簡單的物質(zhì)性的實踐,追求商品的使用價值,而是轉(zhuǎn)而追求商品的符號意義賦予的附加內(nèi)容,運用商品的象征性意義來進(jìn)行社會等級的區(qū)分和歸并,進(jìn)行自我表達(dá)并勾連人和社會的關(guān)系。商品背后的符號意義,承載了社會意識形態(tài)、文化邏輯以及審美方式,表現(xiàn)了個體的生存狀況,成為了人們審美理想的隱喻表達(dá)。在符號消費社會中,人們可以通過商品的購買獲得藝術(shù)氣息,擁有相應(yīng)的外在美,符號內(nèi)涵還不斷誘惑人們通過購買商品實現(xiàn)詩意棲居的理想。于是,這一時期的審美客體在藝術(shù)的謀劃下成為生活模式的代言,打出象牙塔,深入了人們?nèi)粘Ｉ钪械姆椒矫婷?表現(xiàn)出了多元化的、異彩紛呈的審美風(fēng)格。而這一時期的審美主體也成為了一種復(fù)合式的,將商品的物質(zhì)意義和審美意義有機結(jié)合的新型接受人群。在這樣的社會環(huán)境下,審美領(lǐng)域拓展到了經(jīng)濟領(lǐng)域和人們的日常生活,審美創(chuàng)造力也因為大眾的創(chuàng)造性參與不斷被釋放。但是,此時的審美活動是復(fù)雜的,通過傳媒和貨幣構(gòu)建起來的審美活動不再是理想和自由的,而是一種幻象式的審美,追逐“高檔符號”的人們淪為符號意義的奴隸。但同時,走在先鋒的審美者們,也不斷地在尋找個體化的精神家園,人們期望通過這些商品符號意義來操縱物象,將一種文化內(nèi)涵變成人們的興趣、目的、愿望和理想,回到個體生存,關(guān)照人類的存在,最終體驗到靈魂深處的美感和幸福。 本文論題“中國當(dāng)代符號消費社會中的審美變異研究”包含著兩重問題：一方面,在當(dāng)代中國社會考察符號消費情況；另一方面,反思在符號消費社會影響下的審美變異。基于此,用審美觀照大眾個體生存,建立個體在當(dāng)下符號消費語境中存在的美學(xué)根基,探尋人類詩意生存的精神家園,并對構(gòu)建富有審美意義的日常生活世界提出建議,以便人們在當(dāng)代社會生存環(huán)境之中更好的尋找自我存在和自我實現(xiàn)的方式、價值和意義。
[Abstract]:Since the reform and opening up, with the continuous improvement and development of China's socialist market economy system, people's living standards have been constantly improved, and the Chinese society has gradually changed from a production-oriented society to a production-consumption-oriented society. Under the influence of symbolic culture, people's consumption activity is no longer a simple material practice, pursuing the use value of commodity, but instead pursuing the additional content that is endowed by the symbolic meaning of commodity. The symbolic meaning of commodities is used to distinguish and merge social hierarchy, to express themselves and to connect the relationship between people and society. The symbolic meaning behind the commodity bears the social ideology, cultural logic and aesthetic style, and represents the living condition of the individual and becomes the metaphorical expression of people's aesthetic ideal. In the society of symbol consumption, people can acquire the artistic flavor through the purchase of commodities, and have the corresponding external beauty, and the connotation of the symbol also incessantly tempts people to realize the ideal of poetic dwelling by purchasing commodities. As a result, the aesthetic objects of this period became the endorsements of the life mode under the artistic plan, made the ivory tower, went deep into all aspects of people's daily life, and showed the diversified and colorful aesthetic style. Meanwhile, the aesthetic subject of this period has become a new type of people who combine the material meaning and aesthetic meaning of goods organically. In such a social environment, the aesthetic field has expanded to the economic field and people's daily life, aesthetic creativity has also been released because of the creative participation of the public. However, the aesthetic activities at this time are complex, and the aesthetic activities constructed through the media and money are no longer ideal and free, but a kind of illusion aesthetic, people chasing "high-grade symbols" become slaves of symbolic meaning. But at the same time, the aesthetes who are in the vanguard are constantly looking for an individualized spiritual home. People expect to manipulate the images through the meaning of these commodity symbols, and turn a kind of cultural connotation into people's interest, purpose, desire and ideal. Return to individual existence, take care of human existence, and finally experience the beauty and happiness in the depths of the soul. There are two problems in this thesis: on the one hand, to investigate the situation of symbol consumption in contemporary Chinese society; on the other hand, to reflect on the aesthetic variation under the influence of symbolic consumption society. Based on this, the aesthetic basis of individual existence in the context of current symbol consumption is established, the spiritual home of human poetic existence is explored, and some suggestions are put forward to construct the world of daily life with aesthetic significance. In order to find a better way, value and meaning of self-existence and self-realization in the living environment of contemporary society.
【學(xué)位授予單位】：南京師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：B83-092

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