【摘要】：正"月份牌廣告畫"在民國(guó)初年誕生于當(dāng)時(shí)中國(guó)最大的商埠—上海。洋商為了促銷產(chǎn)品,將廣告加入月份牌的設(shè)計(jì)中,并隨商品贈(zèng)送顧客。剛開始內(nèi)容是一些西方的洋畫,中國(guó)百姓并不接受。民國(guó)初年,周慕橋、徐奰青、鄭曼陀等開創(chuàng)了一種新的畫種。這種畫四周配有精心設(shè)計(jì)的畫邊邊框,并在適當(dāng)位置畫上商品及商號(hào)名稱,兩邊或下方配上中西對(duì)照年歷,畫的當(dāng)中醒目位置大多是時(shí)裝美女形象,這便是月份牌廣告畫的由來。月份牌廣告畫在1925年以后
[Abstract]:At the beginning of the Republic of China, it was born in Shanghai, China's largest commercial port. In order to promote the products, the foreign merchants will add the advertisement to the design of the month card and give the goods to the customers. At first the content is some western foreign paintings, Chinese people do not accept. In the early years of the Republic of China, Zhou Muqiao, Xu Yuqing and Zheng Mantuo pioneered a new kind of painting. This kind of painting is surrounded by carefully designed edges and frames, with the names of commodities and trade names drawn in the proper position, and the Chinese and Western calendars on either side or below. Most of the striking positions in the paintings are the images of beautiful women in fashion. This is the origin of the month advertisement picture. After 1925.
【作者單位】： 河北省民俗博物館;
【分類號(hào)】：J218.1

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