本文選題：名畫元素 + 名畫運用�。� 參考：《湖北工業(yè)大學(xué)》2013年碩士論文

【摘要】：隨著時代的發(fā)展，特別是信息高速發(fā)展的現(xiàn)代社會，名畫被賦予了更多的意義與價值。名畫在某種高程度上是語言，可以說是一種世界語言，這就使得名畫可以在信息社會，作為元素來表達(dá)傳遞信息。其實，對名畫元素的利用與開發(fā)，不再是一個陌生的區(qū)域，，國內(nèi)外很多品牌已經(jīng)在做各式的嘗試。相比較而言，國外品牌對名畫元素的運用，顯得更加成熟，國內(nèi)對其運用更多的停留在表面化，視覺化的層次。在這樣的背景下，探索和研究名畫元素與品牌構(gòu)建之間的相互關(guān)系，對運用名畫元素構(gòu)建自身品牌的企業(yè)具有很強(qiáng)的實際指導(dǎo)意義。 探究名畫元素其實就是了解名畫的出處，大的時代背景，名畫流派，藝術(shù)特色，外在美的體現(xiàn)，內(nèi)在美的精神價值等。在了解以上各個部分的基礎(chǔ)之上，進(jìn)而分析品牌的定位，價值，理念，挑選適自身品牌的元素，對其加以利用。對名名畫元素運用不僅僅是拿來主義，更不是簡單的拼湊，嫁接。只注重名畫所帶來的畫面視覺沖擊力，一味追求所謂的高品位，有時候，只能適得其反。 針對品牌在運用名畫元素時可能產(chǎn)生的問題，依據(jù)品牌學(xué)相關(guān)的理論，建立了名畫與品牌的一個綜合、交互運用的新模式，并通過經(jīng)典實例對其進(jìn)行論證，最終證實，這種模式是可行的。 本文首先分析了國內(nèi)外對名畫運用的現(xiàn)狀，名畫的流派類別，指出了各流派之間的差異性，這其中包括藝術(shù)風(fēng)格，表現(xiàn)手法，代表作品等等的差別，進(jìn)一步提出了論文研究課題涉獵的相關(guān)內(nèi)容，基本方法以及課題研究的意義。 其次，闡述了與品牌構(gòu)建相關(guān)的基本理論，介紹了品牌構(gòu)建的作用，原因及其要素。提出了名畫元素與品牌構(gòu)建交互融合的新模式，實現(xiàn)兩者在外在價值，內(nèi)在價值，類型，風(fēng)格等方面的統(tǒng)一。 最后，通過對國內(nèi)外經(jīng)典案例的進(jìn)行全面細(xì)致的分析，對交互融合模式進(jìn)行評價總結(jié)，試圖證明這一模式的可行性、有效性，并達(dá)到運用名畫提升品牌價值的目的。
[Abstract]:With the development of the times, especially in the modern society with the rapid development of information, famous paintings are endowed with more significance and value. To a certain extent, famous painting is a language, which can be said to be a world language, which makes famous paintings express information as elements in the information society. In fact, the use and development of famous painting elements, is no longer a strange region, many domestic and foreign brands have made various attempts. By contrast, the use of famous painting elements by foreign brands is more mature, and the domestic use of it remains more superficial and visual. In this context, exploring and studying the relationship between famous painting elements and brand building has a strong practical significance for enterprises using famous painting elements to build their own brands. To explore the elements of famous painting is to understand the origin of famous painting, the background of the times, the school of famous painting, the artistic characteristics, the embodiment of external beauty, the spiritual value of inner beauty, etc. On the basis of understanding each part above, this paper analyzes the positioning, value, idea of the brand, and selects the elements suitable for its own brand, and then makes use of it. The use of famous painting elements is not only a doctrine, but also a simple patchwork and grafting. Only pay attention to the visual impact of paintings, blindly pursue the so-called high-grade, sometimes, can only be counterproductive. Aiming at the problems that the brand may have when using the famous painting elements, according to the related theory of brand science, a new mode of comprehensive and interactive application of famous painting and brand is established, and it is proved by classical examples. This model is feasible. This paper first analyzes the current situation of the use of famous paintings at home and abroad, the genre categories of famous paintings, and points out the differences among different schools, including the artistic style, expression techniques, representative works, and so on. Furthermore, the related contents, basic methods and significance of the research are put forward. Secondly, the basic theory related to brand construction is expounded, and the function, reasons and elements of brand construction are introduced. This paper puts forward a new mode of interaction and fusion between famous painting elements and brand building, which realizes the unity of external value, internal value, type, style and so on. Finally, through the comprehensive and meticulous analysis of the classic cases at home and abroad, this paper evaluates and summarizes the interactive fusion model, trying to prove the feasibility and effectiveness of this model, and achieve the purpose of using famous paintings to enhance brand value.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F273.2;J205

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