本文選題：灘頭年畫 + 文化傳播�。� 參考：《中南大學(xué)》2013年碩士論文

【摘要】：進(jìn)入到信息時(shí)代,傳統(tǒng)木版年畫因?yàn)樯�、長(zhǎng)于農(nóng)耕文明下,面對(duì)如此巨變的社會(huì)轉(zhuǎn)型期,如何傳承與傳播這種獨(dú)具魅力的藝術(shù)形式成為了一項(xiàng)重要命題。本設(shè)計(jì)基于“傳統(tǒng)年畫的數(shù)字化生存”時(shí)代背景之下,以湖南隆回灘頭年畫為設(shè)計(jì)對(duì)象,探討動(dòng)態(tài)設(shè)計(jì)對(duì)于傳統(tǒng)年畫文化的傳承及傳播的作用。 設(shè)計(jì)報(bào)告結(jié)合文化傳播理論以及動(dòng)態(tài)設(shè)計(jì)實(shí)踐對(duì)灘頭年畫的傳播形式進(jìn)行設(shè)計(jì)分析。包含緒論、設(shè)計(jì)調(diào)研、設(shè)計(jì)框架以及設(shè)計(jì)實(shí)踐四個(gè)部分。其中第四部分灘頭年畫文化傳播動(dòng)態(tài)設(shè)計(jì)實(shí)踐為研究重點(diǎn)。根據(jù)對(duì)湖南隆回灘頭年畫的產(chǎn)生背景、藝術(shù)特征、制作流程及現(xiàn)狀采取文獻(xiàn)分析、數(shù)據(jù)分析、圖像比對(duì)等設(shè)計(jì)方法進(jìn)行歸納,最終得出設(shè)計(jì)概念：以“戲說灘頭年畫”動(dòng)態(tài)設(shè)計(jì)、“虛擬作坊”互動(dòng)設(shè)計(jì)“年畫故事”動(dòng)畫設(shè)計(jì)三個(gè)主題文設(shè)計(jì)方向,分別融入信息傳播設(shè)計(jì)、圖標(biāo)設(shè)計(jì)、交互設(shè)計(jì)及動(dòng)畫設(shè)計(jì)的概念,最終完成湖南灘頭年畫文化傳播動(dòng)態(tài)設(shè)計(jì)。對(duì)傳統(tǒng)年畫藝術(shù)的傳播及設(shè)計(jì)傳承領(lǐng)域有傳統(tǒng)形式向動(dòng)態(tài)化領(lǐng)域轉(zhuǎn)型的可能作了一次初步嘗試。
[Abstract]:Entering the information age, the traditional woodcut New year painting is born, long in the farming civilization, facing such a great social transformation, how to inherit and spread this unique artistic form has become an important proposition. This design is based on the background of "Digital Survival of traditional New year Pictures", taking Hunan Longhui Beachou New year Picture as the design object, and discusses the role of dynamic design in the inheritance and dissemination of traditional New year Picture Culture. Based on the theory of cultural communication and the practice of dynamic design, the design report is used to design and analyze the spreading form of beachhead New year Pictures. Including introduction, design research, design framework and design practice four parts. The fourth part focuses on the dynamic design practice of the spread of beachhead New year Pictures. According to the background, artistic features, production process and current situation of Hunan Longhui beachhead New year Pictures, this paper summarizes the design methods such as literature analysis, data analysis, image comparison and so on. Finally, the design concept is obtained: the dynamic design of "teasing beachhead New year painting", the interactive design of "virtual workshop" and the animation design of New year's Picture Story, which are integrated into the information dissemination design and icon design, respectively. The concept of interactive design and animation design, finally completed the dynamic design of Hunan beachhead New year painting culture dissemination. A preliminary attempt has been made on the possible transformation from the traditional form to the dynamic field in the field of dissemination and design inheritance of the traditional New year painting.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J218.3

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本文編號(hào)：1980047