本文選題：手繪插畫設計 + 海報設計　； 參考：《天津師范大學》2013年碩士論文

【摘要】：手繪插畫設計從遠古時期到現(xiàn)代社會,經(jīng)過了劇烈的變化,但是都保留了實用和藝術這兩種特性。它是人類最古老的一種藝術表現(xiàn)形式,是人們對生活的感悟以及對未來的美好向往。海報設計是視覺傳達中最為有效的一種宣傳手段之一,最能體現(xiàn)平面設計的特征,它有著其他藝術門類不可替代的藝術魅力。兩者結合的表達方式必定在藝術視覺上有很強的張力和沖擊力。數(shù)字技術下的手繪插畫設計就彌補了傳統(tǒng)手繪在工具上的要求嚴格、時間周期長、傳播面窄的缺陷,有的時候靈感迸發(fā)用鼠標、手繪板、鉛筆、鋼筆或顏料在屏幕上、布料上、餐巾紙上、墻壁上、宣傳單上都記錄著他們在某一時間某一地點某一特定條件下的感受,我們看到的是他們即興創(chuàng)作的樂趣和設計姿態(tài),用一種隨性的、親和的與生活息息相關的線條,抒發(fā)著內(nèi)心的情感。在我們生活中,手繪設計與海報設計相結合的設計方式,他們相互間激情的碰撞,正是時代不斷進步的產(chǎn)物,用他們倆自身的特點,手繪的自由親切加上海報設計中圖形的嚴謹和創(chuàng)意,兩者結合在數(shù)字技術輔助下的設計逐漸成為一種新時尚。在畢業(yè)創(chuàng)作中,把它們運用到了我的海報設計作品當中。這套海報設計將“唯美”與“寫實”結合,不僅可以看到“馬卡龍”蛋糕本身的天真可愛,還能讓想象中的虛幻色彩變得更加真實可信。把我們平時只存在于想象中的慵懶和閑暇的美好事物,用唯美寫實的手法得以真實呈現(xiàn),讓人感到神清氣爽,呼之欲出。
[Abstract]:The design of hand-painted illustrations has undergone dramatic changes from ancient times to modern society, but both of them retain the characteristics of utility and art. It is one of the oldest art forms of human being. It is people's perception of life and their yearning for the future. Poster design is one of the most effective propaganda means in visual communication, which can best reflect the characteristics of graphic design. It has the irreplaceable artistic charm of other art categories. The expression of the combination of the two must have strong tension and impact in art vision. The design of hand-painted illustrations under digital technology makes up for the strict requirements of traditional hand-painted tools, long periods of time, narrow spread, sometimes inspired by the mouse, hand-painted boards, pencils, pens or pigments on the screen, on the fabric. On napkins, on walls, on posters, they recorded their feelings at a certain time, a place, a particular condition, and what we saw was the fun and design of their improvisation, in a casual way. Affinity and life are closely related to the line, expressing the inner feelings. In our life, the combination of hand-drawn design and poster design, their passionate collision with each other, is the product of the continuous progress of the times, with their own characteristics, With the freedom of hand-drawing and the rigor and originality of graphic in poster design, the combination of them with digital technology has gradually become a new fashion. In the graduation creation, applied them to my poster design works. The poster design combines "beauty" and "realism" to see not only the innocence and loveliness of the Macaron cake itself, but also to make the imaginary colors more authentic. We only exist in the imagination of the lazy and leisure of the beautiful things, with the beauty of realistic techniques to be true, let people feel refreshed, eager to come out.
【學位授予單位】：天津師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J524.3;J218.5

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本文編號：1884344