本文選題：商業(yè)插畫 + 數(shù)字技術(shù)�。� 參考：《河北科技大學(xué)》2014年碩士論文

【摘要】：平面藝術(shù)設(shè)計是大家都很熟悉的一個藝術(shù)門類，而插畫從屬于平面藝術(shù)的一個分支，它在經(jīng)歷了19世紀末與20世紀四十年代的“鼎盛時期”后，又在今天迎來了一個繁華發(fā)展�，F(xiàn)在，商業(yè)插畫無論在形式或者內(nèi)容上都已經(jīng)得到了飛躍的發(fā)展，其主要的因素在于數(shù)字數(shù)碼應(yīng)用領(lǐng)域的不斷擴展。其實，，從社會經(jīng)濟的層面來看待,作為一種特殊符號而進入流行文化產(chǎn)業(yè)中的商業(yè)插畫，已經(jīng)逐漸地變成了一種消費性質(zhì)的文化，并且成為現(xiàn)代流行文化產(chǎn)業(yè)的重要特征。 本次論文分為五章內(nèi)容：第一章，分析商業(yè)插畫的國內(nèi)外發(fā)展現(xiàn)狀以及本次論文所要的研究的內(nèi)容和目標；第二章，詳細介紹商業(yè)插畫的基本概念以及插畫在中國與西方不同階段的發(fā)展歷史；第三章，研究分析商業(yè)插畫如何介入流行文化產(chǎn)業(yè)并成為其重要組成部分；第四章，舉例說明商業(yè)插畫在流行文化產(chǎn)業(yè)中的拓展應(yīng)用，它包括在涂鴉，唱片封面和CG中的應(yīng)用等。第五章，詳細分析商業(yè)插畫與創(chuàng)意市場的交互性，并以此延展出市場經(jīng)濟條件下的商業(yè)插畫對于創(chuàng)意品牌的重要影響。 目前，設(shè)計界的很多人士都在談?wù)摗皶r尚，潮流”還有流行文化產(chǎn)業(yè)的相關(guān)概念。其實，作為流行文化產(chǎn)業(yè)中重要組成部分的商業(yè)插畫，還從屬于文化創(chuàng)意產(chǎn)業(yè)，同時也遵循著一套屬于自身的經(jīng)營規(guī)則。這次論文寫作希望能夠在流行文化產(chǎn)業(yè)與商業(yè)插畫之間找到一種默契的交叉點，目的在于使廣大消費群體能夠用全新理論觀點與嚴謹?shù)膽B(tài)度來看待商業(yè)插畫，從而指導(dǎo)一系列關(guān)于插畫藝術(shù)的實踐活動。
[Abstract]:Graphic art design is a very familiar art category, and illustration belongs to a branch of graphic art. It experienced the "peak period" at the end of the 19th century and the 1940s, and then ushered in a prosperous development today. Nowadays, commercial illustrations have developed rapidly in both form and content. The main factor is the expansion of digital applications. In fact, from the aspect of social economy, as a special symbol, commercial illustration has gradually become a kind of consumption culture, and has become an important feature of modern pop culture industry. The thesis is divided into five chapters: the first chapter analyzes the development of commercial illustrations at home and abroad, as well as the content and objectives of this paper. The basic concept of commercial illustration and the history of its development at different stages in China and the West are introduced in detail. Chapter three studies and analyzes how commercial illustration is involved in pop culture industry and becomes an important part of it. Examples of commercial illustrations used in the pop culture industry include graffiti, album covers, and CG applications. The fifth chapter analyzes the interaction between commercial illustration and creative market in detail, and extends the important influence of commercial illustration on creative brand under the condition of market economy. At present, many people in the design world are talking about fashion, trends and the concept of pop culture industry. In fact, as an important part of popular culture industry, commercial illustration is also subordinate to the cultural creative industry, and also follows a set of its own business rules. This paper is written in the hope of finding a tacit intersection between the pop culture industry and commercial illustrations, with the aim of enabling the vast consumer community to view business illustrations with a new theoretical perspective and a rigorous attitude. In order to guide a series of practical activities on the art of illustration.
【學(xué)位授予單位】：河北科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：J218.5

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