本文關(guān)鍵詞： 獨立插畫 跨界 文創(chuàng)產(chǎn)業(yè) 商品化　出處：《西安美術(shù)學院》2014年碩士論文　論文類型：學位論文

【摘要】：近年來,隨著插畫和媒體的多元化發(fā)展,中國插畫藝術(shù)成功擺脫了長期以來只有文字的附庸尷尬的地位,逐漸發(fā)展成為跨學科的一種獨立的繪畫形式,并已滲透到社會文化與大眾生活的各個層面中。與此同時藝術(shù)市場也涌入了大批年輕的插畫師,他們似乎與傳統(tǒng)藝術(shù)體系并無太大關(guān)系,他們有的是從設(shè)計師轉(zhuǎn)行過來,有的是學動畫的,有的則是專業(yè)繪畫出身,每個人的生活和喜好也不盡相同,但他們的共同點是,或多或少地對插畫充滿了理想主義憧憬,堅持自我風格,以及毫不掩飾通過這種藝術(shù)形式來表達自己觀點的“野心”。這便使得擺脫商業(yè)制約與附屬的插畫——獨立插畫逐漸在插畫市場中嶄露頭角,這種無關(guān)所謂流派,掙脫一切桎梏,插畫師只隨心所欲表達自己喜愛事物。 如今,有獨立思考和自我價值觀的插畫藝術(shù)家逐漸找到了屬于自己的創(chuàng)作空間,市場的逐步接受是一方面,而更好的一方面是越來越多的創(chuàng)作人還在涌現(xiàn),他們對插畫藝術(shù)的熱情,獨特的插畫風格大量出現(xiàn)在大眾視野中,如同青年亞文化與主流文化相互解構(gòu)與重建,也許在未來逐步走向成熟的他們也會分化。但獨立,永遠是一種態(tài)度,在這個粗制濫造、抄襲成風的時代,相信獨立插畫作品能夠帶領(lǐng)大批插畫師自主創(chuàng)作,插畫市場迎來百花齊放的春天。 本文欲通過分析日本插畫藝術(shù)家奈良美智,以及其帶有個人風格化的插畫作品風格,并未依附商業(yè)模式而創(chuàng)作但卻由于其獨樹一幟的風格得到商業(yè)市場的包容。從而歸納總結(jié)出,在我國創(chuàng)意文化產(chǎn)業(yè)蓬勃發(fā)展的今天,獨立插畫師們并非一定要迎合大眾樸素的審美情趣,而是保持自己獨立風格的融入插畫市場,并具有極強的獲得商業(yè)價值的可行性。
[Abstract]:In recent years, with the diversified development of illustration and media, Chinese art successfully got rid of the status of vassal text only awkward for a long time, has gradually become an independent painting form of interdisciplinary, and has penetrated into all aspects of social culture and public life. At the same time the art market is the influx of a large number of young illustrator teacher, they seem to be with the traditional art system is not too much, some of them come from the designer to some animation school, some professional painting is born, everyone's life and preferences are not the same, but they all have in common is that more or less idealistic vision of illustration, adhere to the self style, and undisguised through this art form to express their views "ambition". This allows to get rid of commercial restriction and affiliated independent illustration illustration gradually In the illustrations market, this unrelated school is free from all the shackles, and the illustrator only expresses his favorite things.
Now, have independent thinking and self values of the artist gradually find their own creative space, the market gradually accept is on the one hand, and a better is the creation of more and more people are still emerging, their passion for the art of illustration, illustration of the emergence of a large number of unique style in the public view, as the youth sub culture and mainstream culture of mutual deconstruction and reconstruction, perhaps in the future they will gradually mature differentiation. But independent, forever is a kind of attitude, in this era of rampant plagiarism, crudely made, that can lead a large independent illustration illustrator self creation, illustration market ushered in All flowers bloom together. spring.
For this paper, through the analysis of the Japanese artist Yoshitomo Nara, and with the personal style of illustration style, not attached to business model creation but because of its style has been become an independent school of the commercial market inclusive. To summarize, in China's cultural and creative industries to flourish today, independent illustrator who does not have to cater to the public simple aesthetic, but to maintain their own independent style into the market and has the feasibility of illustration, the commercial value of the strong.

【學位授予單位】：西安美術(shù)學院
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J218.5

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