【摘要】：21世紀(jì)的快速發(fā)展使社會(huì)、經(jīng)濟(jì)、信息化等水平不斷提高,隨之而來的是社會(huì)公眾對(duì)更好的生活品質(zhì)的追求,園林設(shè)計(jì)的生態(tài)性、環(huán)保性日漸受到國家有關(guān)部門以及人們的重視。園林景觀的設(shè)計(jì)以及建筑施工很大程度上影響和改變著人們的生活和工作環(huán)境,尤其是在我國加入WTO后,對(duì)園林設(shè)計(jì)行業(yè)提出了更高要求。本文對(duì)浙江中用市政園林設(shè)計(jì)企業(yè)進(jìn)行全方位分析,結(jié)合企業(yè)在市政園林設(shè)計(jì)、工程咨詢和施工等方面取得的成果,運(yùn)用戰(zhàn)略管理等管理學(xué)的相關(guān)理論,從宏觀和微觀角度對(duì)企業(yè)所處的競(jìng)爭(zhēng)環(huán)境和格局進(jìn)行了詳細(xì)分析,同時(shí)對(duì)企業(yè)的行業(yè)結(jié)構(gòu)以及目前存在的若干問題進(jìn)行了剖析。最后,根據(jù)企業(yè)內(nèi)外部環(huán)境分析以及對(duì)其所進(jìn)行的SWOT分析,提出企業(yè)未來發(fā)展的戰(zhàn)略目標(biāo)——成長為極具核心競(jìng)爭(zhēng)能力的綜合性園林設(shè)計(jì)景觀公司。任何企業(yè)的發(fā)展都面臨著挑戰(zhàn)和威脅,企業(yè)為了實(shí)現(xiàn)未來發(fā)展的戰(zhàn)略目標(biāo),首先應(yīng)找準(zhǔn)自身定位,明確面臨的問題。對(duì)此,文章針對(duì)性地提出企業(yè)的發(fā)展應(yīng)提高自身的核心競(jìng)爭(zhēng)力,保持戰(zhàn)略上的靈活性,實(shí)現(xiàn)企業(yè)生態(tài)系統(tǒng)中的進(jìn)化升級(jí),成為企業(yè)生態(tài)系統(tǒng)中的領(lǐng)導(dǎo)者。本文結(jié)合浙江中用市政園林設(shè)計(jì)公司的發(fā)展實(shí)際,運(yùn)用PEST分析法和SWOT分析法,力圖通過對(duì)浙江中用市政園林設(shè)計(jì)公司發(fā)展戰(zhàn)略的分析,為國內(nèi)其它園林設(shè)計(jì)公司的未來發(fā)展前景提供借鑒,幫助中小園林設(shè)計(jì)企業(yè)突破發(fā)展掣肘,實(shí)現(xiàn)可持續(xù)發(fā)展。
[Abstract]:With the rapid development of the 21st century, the level of society, economy, information technology and so on has been improved, followed by the pursuit of better quality of life by the public, and the ecology of garden design. Environmental protection has been paid more and more attention by the relevant government departments and people. Landscape design and construction greatly affect and change people's living and working environment, especially after China's entry into WTO, it puts forward higher requirements for landscape design industry. This paper makes a comprehensive analysis of the municipal garden design enterprises in Zhejiang Province, combines the achievements of the enterprises in the field of municipal garden design, engineering consulting and construction, and applies the related theories of management, such as strategic management, etc. In this paper, the competitive environment and pattern of enterprises are analyzed in detail from the macro and micro perspectives. At the same time, the industry structure of enterprises and some problems existing at present are analyzed. Finally, according to the analysis of the internal and external environment of the enterprise and the SWOT analysis of the enterprise, the strategic goal of the future development of the enterprise is put forward, which is to grow into a comprehensive landscape design and landscape company with core competitive ability. The development of any enterprise is faced with challenges and threats. In order to realize the strategic goal of future development, enterprises should first find their own position and make clear the problems they face. In this paper, it is pointed out that the development of enterprises should improve their core competitiveness, maintain strategic flexibility, realize the evolution and upgrade of the enterprise ecosystem, and become the leader of the enterprise ecosystem. Combined with the development practice of Zhejiang Zhongyue Municipal Garden Design Company, this paper tries to analyze the development strategy of Zhejiang Zhongyue Municipal Garden Design Company by using PEST analysis and SWOT analysis. It provides reference for the future development prospects of other garden design companies in China, and helps small and medium-sized garden design enterprises break through the development constraints and realize sustainable development.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F299.24

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 李世華;景觀設(shè)計(jì)公司企業(yè)發(fā)展戰(zhàn)略研究[D];華中師范大學(xué);2017年

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本文編號(hào)：2379943