本文選題：園林行業(yè) + 贛東園林��； 參考：《江西財(cái)經(jīng)大學(xué)》2015年碩士論文

【摘要】：園林景觀行業(yè)已被公認(rèn)為“永遠(yuǎn)的朝陽(yáng)產(chǎn)業(yè)”,其獨(dú)特的綠色環(huán)保和生態(tài)的概念已經(jīng)獲得愈來(lái)愈多的認(rèn)同,展現(xiàn)出越來(lái)越廣闊的市場(chǎng)前景。近年來(lái),隨著我國(guó)經(jīng)濟(jì)的快速發(fā)展,我國(guó)園林行業(yè)也得到了長(zhǎng)足的發(fā)展,但就發(fā)展現(xiàn)狀來(lái)看,存在很多問(wèn)題,并與國(guó)際水平相差很大距離。同時(shí),我國(guó)國(guó)內(nèi)園林行業(yè)內(nèi)部的競(jìng)爭(zhēng)越來(lái)越激烈。因此,如何在激烈的園林行業(yè)競(jìng)爭(zhēng)中獲勝并實(shí)現(xiàn)可持續(xù)發(fā)展,成為園林企業(yè)密切關(guān)注的重要事項(xiàng)。本文以贛東園林發(fā)展戰(zhàn)略為研究對(duì)象,通過(guò)分析贛東園林內(nèi)外部發(fā)展環(huán)境,明確贛東園林的戰(zhàn)略定位與目標(biāo),以及發(fā)展措施。經(jīng)過(guò)本文研究發(fā)現(xiàn)：贛東園林擁有多年的園林施工經(jīng)驗(yàn)、在行業(yè)內(nèi)擁有良好的口碑、客戶忠誠(chéng)度高、較強(qiáng)的園林工程施工隊(duì)伍等優(yōu)勢(shì)。同時(shí),贛東園林也存在品牌缺乏國(guó)內(nèi)知名度、市場(chǎng)營(yíng)銷能力不足、內(nèi)部管理能力較弱等劣勢(shì)。贛東園林在發(fā)展過(guò)程中也面臨一定的機(jī)會(huì)和威脅。其中,贛東園林發(fā)展的機(jī)會(huì)包括國(guó)內(nèi)城鎮(zhèn)化水平不斷提高,對(duì)園林綠化的需求不斷擴(kuò)大、人們環(huán)保意識(shí)的增強(qiáng),更加關(guān)注園林的綠化、房地產(chǎn)行業(yè),市政綠化和基建建設(shè)的發(fā)展為園林行業(yè)的發(fā)展提供了機(jī)會(huì)。其面臨的威脅包括壞賬多和資金周轉(zhuǎn)慢、企業(yè)橫向重組意愿不高、低端競(jìng)爭(zhēng)非常激烈等。依據(jù)贛東園林內(nèi)外部發(fā)展環(huán)境的分析,本文將贛東園林的發(fā)展戰(zhàn)略定位為“將贛東園林打造為以園林建筑為主業(yè)的平臺(tái)型園林建筑類公司”,其發(fā)展目標(biāo)是成為“國(guó)內(nèi)一流的園林建筑供應(yīng)商”。為了滿足贛東園林的發(fā)展戰(zhàn)略定位與目標(biāo),本文建議其實(shí)施的措施包括：第一,平臺(tái)化發(fā)展戰(zhàn)略,構(gòu)建以園林建筑為主業(yè)的建筑平臺(tái)；第二,引入資本戰(zhàn)略合作伙伴,加強(qiáng)公司綜合開發(fā)能力；第三,加強(qiáng)公司內(nèi)部基礎(chǔ)管理,提升公司軟實(shí)力；第四,提升市場(chǎng)拓展能力,走出國(guó)門開拓海外市場(chǎng)。為了保障贛東園林發(fā)展戰(zhàn)略,本文建議構(gòu)建實(shí)施保障體系,具體包含實(shí)施領(lǐng)導(dǎo)戰(zhàn)略,提升高層管理人員的素質(zhì)；合理配置人力資源和資金資源,發(fā)揮資源的最大效用、建立支持戰(zhàn)略的控制和激勵(lì)制度,提升員工的工作積極性；發(fā)揮信息和溝通的作用,加強(qiáng)公司內(nèi)部員工戰(zhàn)略溝通；加強(qiáng)公司戰(zhàn)略實(shí)施風(fēng)險(xiǎn)的控制,防范戰(zhàn)略實(shí)施風(fēng)險(xiǎn)。
[Abstract]:Landscape industry has been recognized as "eternal sunrise industry", its unique concept of green environmental protection and ecology has been more and more recognized, showing more and more broad market prospects. In recent years, with the rapid development of our country's economy, the garden industry of our country has also got considerable development, but from the point of view of the present situation, there are many problems, and it is far from the international level. At the same time, the competition within the domestic garden industry is becoming more and more fierce. Therefore, how to win in the fierce competition of landscape industry and achieve sustainable development has become an important matter of close concern for garden enterprises. This paper takes the development strategy of the garden of east Jiangxi as the research object, through the analysis of the internal and external development environment of the garden in the east of Jiangxi, clear the strategic orientation, the goal and the development measure of the garden in the east of Jiangxi. Through the research of this paper, it is found that the garden in east Jiangxi has many years of garden construction experience, good reputation in the industry, high customer loyalty, strong garden engineering construction team and other advantages. At the same time, there are some disadvantages such as lack of domestic popularity, insufficient marketing ability and weak internal management ability. The garden of east Jiangxi also faces certain opportunities and threats in the process of development. Among them, the opportunities for the development of gardens in East Jiangxi include the increasing level of urbanization in China, the expanding demand for landscaping, the enhancement of people's awareness of environmental protection, more attention to the greening of gardens and the real estate industry. The development of municipal greening and infrastructure construction provides an opportunity for the development of garden industry. The threats include bad debts and slow turnover of funds, low willingness of horizontal reorganization, fierce competition at the low end and so on. Based on the analysis of the internal and external development environment of the garden in the east of Jiangxi, the development strategy of the garden in the east of Jiangxi is "to make the garden in the east of Jiangxi into a platform type garden architecture company with garden architecture as its main business". Its development goal is to become the first-class landscape architecture supplier in China. In order to meet the strategic orientation and goal of garden development in East Jiangxi, this paper suggests that the measures should be as follows: first, the development strategy of platform, the construction of landscape architecture as the main building platform; second, the introduction of capital strategic partners. Strengthen the comprehensive development ability of the company; third, strengthen the internal management of the company, enhance the soft power of the company; fourth, enhance the ability to expand the market, go abroad to open up the overseas market. In order to ensure the development strategy of landscape architecture in east Jiangxi, this paper proposes to construct the implementation guarantee system, which includes the implementation of leadership strategy, the promotion of the quality of senior management personnel, the rational allocation of human and financial resources, and the maximum utility of resources. Establish the control and incentive system to support the strategy, promote the enthusiasm of the staff; give play to the role of information and communication, strengthen the strategic communication within the company; strengthen the control of the risk of the implementation of the company strategy, prevent the risk of the implementation of strategy.
【學(xué)位授予單位】：江西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.92;F272

【相似文獻(xiàn)】

相關(guān)期刊論文 前1條

1 陳林云;;撫州贛東大橋結(jié)構(gòu)健康監(jiān)測(cè)系統(tǒng)的設(shè)計(jì)[J];電子制作;2013年12期

相關(guān)重要報(bào)紙文章 前10條

1 王新平邋本報(bào)記者 謝婧;市政協(xié)召開“贛東大橋及南北延伸段規(guī)劃與建設(shè)”咨政建言會(huì)[N];撫州日?qǐng)?bào);2008年

2 本報(bào)記者 傅金和;贛東大橋工程激戰(zhàn)正酣[N];撫州日?qǐng)?bào);2010年

3 本報(bào)記者 徐敏　丁維肖;贛東大橋建設(shè)者節(jié)日加班趕進(jìn)度[N];撫州日?qǐng)?bào);2010年

4 張建輝　本報(bào)記者 傅金和;扎實(shí)做好開工前期準(zhǔn)備工作[N];撫州日?qǐng)?bào);2009年

5 本報(bào)記者 謝婧;贛東大橋建設(shè)工作調(diào)度會(huì)召開[N];撫州日?qǐng)?bào);2009年

6 本報(bào)記者 付文彬;贛東大橋進(jìn)入橋塔施工階段[N];撫州日?qǐng)?bào);2010年

7 王千傳邋本報(bào)記者 余志華;明確任務(wù) 精心實(shí)施 確保項(xiàng)目如期開工建設(shè)[N];撫州日?qǐng)?bào);2008年

8 陳強(qiáng);確保贛東大堤建設(shè)質(zhì)量 扎實(shí)完成防汛工作任務(wù)[N];宜春日?qǐng)?bào);2006年

9 本報(bào)記者 張瑾 鄭大中;千年的“串堂”還能流傳多久？[N];上饒日?qǐng)?bào);2007年

10 本報(bào)記者 鄧美容;贛東大橋開工準(zhǔn)備調(diào)度會(huì)召開[N];撫州日?qǐng)?bào);2009年

相關(guān)碩士學(xué)位論文 前1條

1 徐鵬;江西贛東園林集團(tuán)有限公司發(fā)展戰(zhàn)略研究[D];江西財(cái)經(jīng)大學(xué);2015年

，

本文編號(hào)：1849106