發(fā)布時(shí)間：2018-04-03 17:16

  本文選題：溫州“印象南塘”　切入點(diǎn)：商業(yè)文化旅游景區(qū)　出處：《廣西師范大學(xué)》2017年碩士論文

【摘要】：隨著經(jīng)濟(jì)發(fā)展,人們對(duì)旅游方面的需求日益高漲,且?guī)砹藢?duì)旅游的要求逐漸提高。溫州于2016年被評(píng)為國(guó)家歷史文化名城,且“印象南塘”作為溫州市主要旅游景區(qū)之一,是溫州的一個(gè)會(huì)客廳,然而如何更好開發(fā)和拓展景區(qū)各項(xiàng)目的項(xiàng)目成為刻不容緩的關(guān)鍵性問題。溫州市計(jì)劃創(chuàng)建或提升20個(gè)A級(jí)景區(qū),重點(diǎn)打造的旅游品牌包括雁山楠水、一江兩岸夜溫州、五馬街女人街和印象南塘。據(jù)統(tǒng)計(jì),目前我市擁有國(guó)家級(jí)景區(qū)25個(gè),其中AAAA級(jí)景區(qū)11個(gè),5A級(jí)景區(qū)1個(gè),而市區(qū)AAAA級(jí)景區(qū)僅江心嶼和“印象南塘”兩處�！坝∠竽咸痢笔菧刂菔袇^(qū)市中心范圍內(nèi)的首個(gè)AAAA級(jí)旅游景區(qū)�！坝∠竽咸痢北蛔u(yù)為溫州的“城市客廳”,代表的是溫州的城市品位。2014年底,南塘以千年城市文脈、百里塘河風(fēng)韻的獨(dú)特風(fēng)情,正式獲批國(guó)家AAAA級(jí)旅游景區(qū)。南塘街至今已歷經(jīng)千年滄桑。為重現(xiàn)南塘街昔日的繁華景象,2006年我市開始對(duì)南塘街進(jìn)行改造。改建一新的南塘街在建筑風(fēng)格上保留了江南古居特有的婉約,這種婉約是白墻黛瓦上的點(diǎn)點(diǎn)夕陽(yáng),是倒影河面的盈盈月光,是跨河而過的彎彎小橋,抑或是安靜佇立的牌坊。景區(qū)位于鹿城區(qū)中心地帶,主要景點(diǎn)包括南塘河、南塘風(fēng)貌街、白鹿洲公園、文化村、莊頭濱水公園。南塘河及南塘街均有千年歷史,有豐富的文化底蘊(yùn),且文化村內(nèi)擁有谷超豪故居,全面展示了溫州“數(shù)學(xué)之鄉(xiāng)”的特點(diǎn)和風(fēng)采。溫州“印象南塘”景區(qū)資源豐富,文商旅等特色產(chǎn)業(yè)勃勃興起,但“印象南塘”景區(qū)文化旅游資源的開發(fā)則相對(duì)滯后。“印象南塘”是溫州新一批精品景區(qū)的杰出代表,它所承載的歷史文化成為極具溫州地方特色的文化流派,它將自然與人文、文化與旅游、居住與游憩、時(shí)尚與記憶完美融合,既是溫州人城市記憶的生活片區(qū),又是外來游客游憩休閑的度假勝地�！坝∠竽咸痢本皡^(qū)已先后投入25億元用于景區(qū)資源保護(hù)和景觀提升。景區(qū)保護(hù)制度健全,執(zhí)行到位,景區(qū)的建設(shè)與管理嚴(yán)格按照溫州市文物保護(hù)管理、生態(tài)保護(hù)及文化保護(hù)相關(guān)法律法規(guī)及政策執(zhí)行,確保了自然生態(tài)與文化保護(hù)到位。“印象南塘”景區(qū)所在區(qū)域是溫州歷史文化精華區(qū),也曾是現(xiàn)代文明城市的瘡疤區(qū),通過大量保護(hù)利用工程建設(shè)和社會(huì)投入,現(xiàn)在的“印象南塘”已成為綜合性、多樣化的文化休閑旅游區(qū)。本文通過對(duì)“印象南塘”景區(qū)文化旅游資源開發(fā)的研究,對(duì)文化旅游產(chǎn)品的開發(fā)有重要的理論意義和實(shí)踐意義。本文采用體驗(yàn)及觀察、文獻(xiàn)研究、調(diào)查、訪問等方法對(duì)景區(qū)進(jìn)行研究。本文的成果如下:一、分析自然環(huán)境、景區(qū)內(nèi)各項(xiàng)目的歷史及現(xiàn)狀等因素對(duì)溫州“印象南塘”的影響。依據(jù)“印象南塘”發(fā)展的特點(diǎn),推出景區(qū)的發(fā)展目標(biāo)及功能定位理念。二、通過對(duì)資源開發(fā)中景區(qū)管理體制問題、景區(qū)管理缺失、和不到位、旅游交通問題、游覽方面問題、旅游安全方面問題、衛(wèi)生方面問題、智能WiFi上網(wǎng)方面等出現(xiàn)的問題,做出對(duì)景區(qū)發(fā)展的建議。三、通過實(shí)地調(diào)研、案例實(shí)證分析,對(duì)景區(qū)內(nèi)商業(yè)性質(zhì)店鋪進(jìn)行現(xiàn)狀分析,并得出景區(qū)內(nèi)商業(yè)店鋪發(fā)展不足的原因。與溫州市區(qū)其他幾個(gè)商圈進(jìn)行對(duì)比得出對(duì)策建議。四、通過實(shí)地調(diào)研、案例實(shí)證分析,分析景區(qū)內(nèi)蘊(yùn)含的溫州歷史的文化特點(diǎn),并對(duì)景區(qū)內(nèi)文化亮點(diǎn)進(jìn)行分析得出結(jié)論。五、對(duì)景區(qū)內(nèi)部、外部交通方面分析及景區(qū)設(shè)施設(shè)備及網(wǎng)站服務(wù)方面分析,結(jié)合實(shí)踐項(xiàng)目探討其對(duì)景區(qū)建設(shè)的影響。六、對(duì)景區(qū)旅游發(fā)展的SWOT分析,分析其優(yōu)勢(shì)、劣勢(shì)、機(jī)遇、挑戰(zhàn),并給景區(qū)將來的發(fā)展提出建議。
[Abstract]:With the development of economy, people's growing demand for tourism, and brings the requirements of tourism gradually increased. Wenzhou in 2016 was named the national historical and cultural city, and the "impression of Nantang" as one of the main scenic spots in Wenzhou City, is a living room in Wenzhou, but how to better develop and expand the area of the project the project is a key problem urgently. Wenzhou city plans to create or enhance the 20 A-level scenic spots, focusing on creating tourism brand including Yanshan Nan River and both sides of water, the night of Wenzhou, Wuma Street woman street and impression. Nantang according to statistics, currently the city has 25 state-level scenic spots, including AAAA level scenic spots 11, 1 5A level scenic spots, and urban AAAA level scenic spots only Jiangxin Island "impression Nan Tang two." impression of Nantang "is the Wenzhou city center within the scope of the first AAAA class tourist attractions." impression of Nantang "is regarded as the temperature The "city living room", on behalf of the city of Wenzhou at the end of the.2014 grade, Nantang in thousands of years of city culture, the unique style of Bai Li Tang River charm, formally approved the national AAAA level scenic spots. Nantang street has experienced thousands of years of vicissitudes. To reproduce the old downtown scene of Nantang street in 2006, I started to the transformation of a new reconstruction of Nantang street. Nantang street in the architectural style of Jiangnan ancient residence retains the unique graceful, the graceful is white walls and black tiles on little sunset, a reflection of the river is graceful moonlight, across the river and over the curved bridge, or quiet standing in the center of Lucheng district is located in the scenic arch. Area, the main attractions include the South River, Nantang street style, Bai Lu Zhou Park, cultural village, the Village waterfront park. The South River and Nantang street has thousands of years of history, rich cultural heritage, and cultural village has the Gu Chaohao residence, a comprehensive display of the The characteristics and style of "Xiang" Mathematics in Wenzhou. "Wenzhou impression Nantang" area is rich in resources, the travel industry vigorously springing up, but the development of cultural tourism resources of scenic impression Nantang "is lagging behind." impression of Nantang "is an outstanding representative of Wenzhou a new batch of scenic spots, the history and culture it bears Wenzhou became the very local characteristics of the cultural school, it will be natural and human, culture and tourism, living and recreation, fashion and memory of perfect fusion, both Wenzhou city memory living area, and foreign tourists leisure vacation resort." impression of Nantang "scenic has invested 2 billion 500 million yuan for resource conservation and landscape enhance the scenic spot protection. The sound system, implementation in place, the construction and management of scenic area in strict accordance with the Wenzhou municipal cultural relics protection management, ecological protection and cultural protection laws and regulations and policies. OK, to ensure that the natural ecological and cultural protection in place. "The impression of Nantang" scenic area is the essence of history and culture of Wenzhou area, also is the modern civilization of exposing the city area, through a large number of protection and utilization of engineering construction and social investment, now the "impression of Nantang" has become a comprehensive, diverse cultural leisure tourism area. In this paper, through the research on the development of the cultural tourism resources of scenic spots, impression Nan Tang has important theoretical significance and practical significance for the development of cultural tourism products. The experience and observation, literature research, investigation, interview method to study area. The results of this paper are as follows: first, analysis of the natural environment, history and effects the status quo and other factors of each project in the area of Wenzhou ". On the basis of the" impression of Nantang "impression characteristic development, introduce the concept of Nantang" development target and function positioning of scenic spots. Two, based on the resource The scenic area management system development, lack of management area, and is not in place, the traffic problems of tourism, tour, travel safety problems, health problems, such as intelligent WiFi Internet problems, make suggestions for the development of scenic spots. Three, through field research, case analysis, analyzes the current situation of commercial properties scenic spots in the shops, and commercial shops within the scenic area that causes of underdevelopment. Compared the countermeasures with the Wenzhou urban district. The other four, through field research, case analysis, analysis of Wenzhou historical and cultural characteristics of the scenic area contains, and get the conclusion on the cultural highlight area. Five of the scenic area the internal, external traffic analysis and analysis of scenic facilities and site services, combined with the practical project to study its influence on the construction of scenic spot. In six, for the development of tourism scenic spots SWO T analysis, analysis of its advantages, disadvantages, opportunities, challenges, and give suggestions for future development of the scenic area.

【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7

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