【摘要】：伴隨著經(jīng)濟(jì)全球化的浪潮,積極實(shí)施國(guó)際化戰(zhàn)略已漸成各國(guó)優(yōu)秀企業(yè)的共識(shí)。在這一實(shí)施過(guò)程中,企業(yè)面向全球的自我宣傳與推廣顯得尤為重要。而作為此類推廣的重要媒介之一,常見(jiàn)于企業(yè)門戶網(wǎng)站上的公司簡(jiǎn)介更是扮演著企業(yè)展示窗口的作用。對(duì)于具有代表性的優(yōu)秀企業(yè)簡(jiǎn)介的深入研究,有助于人們更好地了解及撰寫此類推廣性文本。銀行業(yè)一直是經(jīng)濟(jì)全球化的先鋒產(chǎn)業(yè),一些銀行業(yè)巨頭的推廣策略和經(jīng)驗(yàn)對(duì)于許多發(fā)展中的銀行及其他企業(yè)的國(guó)際化推廣具有重要的借鑒意義。 本研究基于現(xiàn)代文體學(xué)的理論,運(yùn)用語(yǔ)料庫(kù)語(yǔ)言學(xué)的研究方法,以真實(shí)數(shù)據(jù)為基礎(chǔ),分別從書寫,詞匯和語(yǔ)法層面,對(duì)大規(guī)模語(yǔ)料庫(kù)(BCP)中的著名銀行企業(yè)簡(jiǎn)介文本進(jìn)行定量定性分析。通過(guò)與普通英語(yǔ)語(yǔ)料庫(kù)的對(duì)比研究,較全面地揭示的銀行企業(yè)簡(jiǎn)介這一特殊語(yǔ)體的文體特點(diǎn)。 研究結(jié)果表明,銀行企業(yè)簡(jiǎn)介文本具有與普通英語(yǔ)不同的文體特征,綜合表現(xiàn)出宣傳性文本與專業(yè)性文本的特點(diǎn),具體表現(xiàn)在以下方面：1.銀行簡(jiǎn)介結(jié)構(gòu)清晰,常以主次欄目的形式呈現(xiàn)；2.常使用圖片,圖表等輔助或加強(qiáng)文字表述；3.標(biāo)點(diǎn)符號(hào)數(shù)量相對(duì)較少,并且在使用上具有明顯特點(diǎn)；4.銀行簡(jiǎn)介的詞匯密度低于普通英語(yǔ),高頻詞匯相對(duì)集中,如頻繁使用縮略詞,頻繁使用術(shù)語(yǔ),頻繁使用積極性評(píng)價(jià)詞；5.名詞化現(xiàn)象明顯；6.人稱代詞及所有格使用稀少且十分集中；7.高頻使用具有積極感情色彩的比較級(jí)和最高級(jí)；8.頻繁使用長(zhǎng)句及被動(dòng)態(tài)。進(jìn)一步的研究表明,這些特點(diǎn)有助于實(shí)現(xiàn)此類文本的宣傳意圖。 以上研究結(jié)果對(duì)于揭示銀行企業(yè)簡(jiǎn)介這一特殊語(yǔ)域的文體特點(diǎn)具有重要意義,并對(duì)人們更好地理解,研究及撰寫此類文本有所裨益。
[Abstract]:With the tide of economic globalization, the active implementation of the internationalization strategy has gradually become the consensus of the outstanding enterprises of all countries. In this process, the enterprise's self publicity and promotion of the world is particularly important. As one of the important media of this kind of promotion, the company profile on the enterprise portal is often played by the enterprise. The role of the window. The in-depth study of representative excellent corporate profiles helps people to better understand and write such promotional texts. Banking has been a pioneer of economic globalization. The promotion strategy and experience of some banking giants are for the international promotion of many developing banks and other enterprises. An important reference.
Based on the theory of modern stylistics, based on the research method of corpus linguistics, based on real data, this study makes a quantitative qualitative analysis of the famous bank enterprise introduction in large scale corpus (BCP) from the writing, lexical and grammatical level. The stylistic features of this special style are introduced to the banking enterprises.
The results show that the text of the bank company has different stylistic features from the ordinary English, and shows the characteristics of the propaganda text and the professional text, which is manifested in the following aspects: 1. the structure of the bank is clear, often presented in the form of the main and secondary column, and the 2. often makes the use of pictures, charts and other auxiliary or strengthened words; 3. standard The number of point symbols is relatively small and has obvious characteristics in use; 4. the vocabulary density of the introduction of the bank is lower than that of ordinary English, and the high frequency vocabulary is relatively concentrated, such as the frequent use of abbreviations, frequent use of terminology, frequent use of positive evaluation words, 5. Nominalization, 6. person pronouns and possessive use less and more concentrated; 7. high frequency use of positive emotional color of the comparative and most advanced; 8. frequent use of long sentences and dynamic. Further research shows that these features help to achieve this kind of text propaganda intention.
The above results are of great significance for revealing the stylistic characteristics of the special register of bank enterprises, and are helpful for people to understand better and to study and write such texts.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：H052

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 林慶揚(yáng);石春讓;;基于語(yǔ)料庫(kù)的企業(yè)簡(jiǎn)介文體分析及英譯啟示[J];長(zhǎng)春師范學(xué)院學(xué)報(bào);2011年01期

2 陳丹;;從目的論的角度談企業(yè)對(duì)外推介的英譯[J];中北大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2006年05期

3 趙蘊(yùn)萱;;商務(wù)英語(yǔ)文體特征分析[J];吉林廣播電視大學(xué)學(xué)報(bào);2010年01期

4 趙永建;;現(xiàn)代企業(yè)文化的內(nèi)容、形式與功能[J];社會(huì)心理科學(xué);2011年03期

5 田行宇;梁梅紅;;基于語(yǔ)料庫(kù)的英文審計(jì)報(bào)告文體特征分析[J];商場(chǎng)現(xiàn)代化;2011年09期

6 孟偉根;;試論英語(yǔ)標(biāo)點(diǎn)符號(hào)的文體功能[J];紹興師專學(xué)報(bào);1992年04期

7 申丹;西方現(xiàn)代文體學(xué)百年發(fā)展歷程[J];外語(yǔ)教學(xué)與研究;2000年01期

，

本文編號(hào)：2149234