本文選題：多模態(tài)話語分析 + 對比分析　； 參考：《華中科技大學(xué)》2012年碩士論文

【摘要】：隨著多媒體的快速發(fā)展，人們交流的方式出現(xiàn)多元化趨勢，越來越多地利用多模態(tài)話語來構(gòu)建意義、傳遞信息。多模態(tài)話語是指采用兩種或多種感覺，通過語言、圖像、聲音、動作等多種手段進(jìn)行溝通交流的現(xiàn)象。視頻作為一種新興的交際、通訊工具，集多種模態(tài)于一身并能夠準(zhǔn)確表達(dá)出其中的藝術(shù)訴求和思想內(nèi)涵。自上世紀(jì)90年代以來，對多模態(tài)話語的研究層出不窮，但大多只集中在靜態(tài)圖像上，如海報、電影語篇等。對動態(tài)圖像，特別是視頻的研究是少之又少，將不同語言的視頻進(jìn)行對比分析則更為少見，而對預(yù)防艾滋病視頻則沒有研究過。 本研究是對中英預(yù)防艾滋病視頻進(jìn)行多模態(tài)話語對比分析，語料來源為2006年到2012年八個政府及非政府組織所拍攝的預(yù)防艾滋病視頻。作者基于Kress和van Leeuwen建立的第一個系統(tǒng)全面的視覺語法分析框架以及O’Halloran建立的電影語篇分析體系，提出了一個改進(jìn)的適合視頻的分析模型。從再現(xiàn)意義、互動意義以及構(gòu)圖意義對所搜集的中英文預(yù)防艾滋病視頻進(jìn)行對比分析，以期發(fā)現(xiàn)它們在采用多模態(tài)話語構(gòu)建意義時存在的差異。 首先，作者將所選取的視頻根據(jù)攝像機(jī)移動，意義構(gòu)建及時間順序分割成100個中文視頻片段和100個英文視頻片段。其次，應(yīng)用上述模型對所選取的視頻分別從再現(xiàn)意義、互動意義及構(gòu)圖意義三個方面進(jìn)行定量對比分析。最后，我們從中英文語料中各選取一個視頻,舉例說明所分析的變量以及分析過程。 通過對比研究，，本文得出以下結(jié)論。第一，再現(xiàn)意義層面上：中文預(yù)防艾滋病視頻比英文視頻采用了更多的意義再現(xiàn)而英文預(yù)防艾滋病視頻則多采用敘事再現(xiàn)。第二，互動意義層面上：中文視頻多采用提供類圖像，長、中、特寫鏡頭相結(jié)合，側(cè)面視角，柔和的背景音樂或不使用音樂，短小且富有號召力的臺詞，以及較高的情態(tài)來構(gòu)建再現(xiàn)意義。但同時，研究結(jié)果也顯示，中文視頻在使用索取類圖像上有所增多。英文視頻則多采用索取類圖像，特寫鏡頭，正面視角，低沉嚴(yán)肅的背景音樂，較長且富有感召力的臺詞以及中等和較低的情態(tài)來構(gòu)建互動意義。第三，構(gòu)圖意義層面上，中文視頻多將主要信息或事物置于圖像右邊，多采用置于前景或增強(qiáng)顏色對比度來凸顯其重要性。而英文視頻則多將主要事情或信息置于圖像中間，多采用放大主要事物或置于前景來突出其重要性。 本研究旨在發(fā)現(xiàn)對中英預(yù)防艾滋病視頻進(jìn)行多模態(tài)話語對比分析時，再現(xiàn)意義、互動意義、以及構(gòu)圖意義三方面存在的差異。這不僅對人們提高多模態(tài)話語分析能力有一定的幫助，而且為欣賞視頻提供了一個新的視角。另外，在原有分析框架的基礎(chǔ)上，本文提出了一個綜合的且適用于對視頻進(jìn)行多模態(tài)話語分析的模型，這一模型對人們進(jìn)一步研究多模態(tài)話語分析這一領(lǐng)域有著一定的借鑒意義。
[Abstract]:With the rapid development of multimedia, there is a trend of diversity in the way of communication, and more multi-modal discourse is used to construct meaning and transmit information. Multimodal discourse refers to the phenomenon that two or more senses are used to communicate with each other through language, image, sound, action and so on. As a new communication and communication tool, video can accurately express its artistic appeal and connotation. Since the 1990s, there have been many studies on multimodal discourse, but most of them focus on static images, such as posters, film texts and so on. There are very few researches on dynamic images, especially video, and it is rare to compare and analyze the video of different languages, but there is no research on the prevention of HIV / AIDS. The present study is a multi-modal discourse comparative analysis of HIV / AIDS prevention videos in China and Britain from 2006 to 2012 by eight government and non-governmental organizations (NGOs). Based on Kress and van Leeuwen's first systematic framework of visual grammar analysis and Ohn Halloran's system of film discourse analysis, an improved video analysis model is proposed. This paper makes a comparative analysis of the collected Chinese and English AIDS prevention videos from the aspects of reproduction meaning, interactive meaning and composition meaning, in order to find out the differences between them when using multi-modal discourse to construct meaning. Firstly, the selected video is divided into 100 Chinese video clips and 100 English video clips according to camera motion, meaning construction and time order. Secondly, the model is used to compare and analyze the selected video from three aspects: reproduction meaning, interactive meaning and composition meaning. Finally, we choose a video from the Chinese and English corpus to illustrate the variables analyzed and the analysis process. Through comparative study, this paper draws the following conclusions. Firstly, in the aspect of reproduction, Chinese HIV / AIDS prevention video is more meaningful than English video, while English HIV / AIDS prevention video is more narrative reproduction. Second, on the interactive level: Chinese video mostly uses short, short and powerful lines with short, medium, close-up shots, side view, soft background music or no use of music. And higher modality to construct the meaning of reproduction. But at the same time, the results also show that Chinese video in the use of request-class images have increased. In English video, the interactive meaning is constructed by taking pictures, close-up shots, positive perspective, low and serious background music, long and inspiring lines and medium and low moods. Thirdly, in the sense of composition, Chinese video mostly puts the main information or things on the right side of the image, and puts them on the foreground or enhances the contrast of color to highlight their importance. In English video, the main thing or information is placed in the middle of the image, and the importance is highlighted by magnifying the main thing or placing it in the foreground. The purpose of this study is to find out the differences in reproduction meaning, interactive meaning and composition meaning in the multimodal discourse contrastive analysis of HIV / AIDS prevention videos between China and Britain. This is not only helpful to improve the ability of multimodal discourse analysis, but also provides a new perspective for watching video. In addition, on the basis of the original analysis framework, this paper proposes a comprehensive and suitable multi-modal discourse analysis model for video. This model can be used for reference in the field of multimodal discourse analysis.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：H030

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