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非言語交際在跨文化商務(wù)談判中的應(yīng)用研究

發(fā)布時間:2018-05-11 00:09

  本文選題:非言語交際 + 文化 ; 參考:《東北林業(yè)大學》2012年碩士論文


【摘要】:受國際貿(mào)易和經(jīng)濟發(fā)展全球化的影響,不同文化背景的人們之間的商務(wù)活動日益頻繁。其中最值得我們注意和關(guān)注的便是跨文化談判中的文化交流障礙問題。人們逐漸意識到,在談判過程中談判雙方忽略對方文化背景以及文化差異是導致跨文化商務(wù)談判失敗的主要原因。交際分為語言交際和非語言交際。非語言交際作為傳遞信息和表達某種情感或姿態(tài)的手段正引起越來越廣泛的關(guān)注。由于不同的文化背景和文化差異,非語言行為的表達也大不相同。在跨文化談判過程中,來自不同國家和不同文化背景的談判者就共同的沖突和利益問題進行協(xié)商。文化因素是影響談判順利進行的重要因素,文化差異必然會引起跨文化談判中的沖突,導致談判無法進行,甚至產(chǎn)生失敗的談判結(jié)果。因此,在跨文化商務(wù)談判中,根據(jù)不同談判者的文化背景優(yōu)化談判方案,對提高談判效率至關(guān)重要。 本文基于跨文化背景,充分考慮到非語言行為的文化差異對其產(chǎn)生的影響,即影響談判心理活動特征的深層次原因,消除地域偏見和種族偏見。在綜合前人研究成果的基礎(chǔ)之上提出非言語交際在跨文化商務(wù)談判中應(yīng)用方式,從一個特殊的角度,即非言語交際的角度,來研究跨文化商務(wù)談判。非語言溝通是一個復雜的過程,涉及到人、身體的動作、以及當時的時間和環(huán)境等因素。為便于分析,本文把非語言交際的各個組成部分分隔開來,單獨討論。全面而系統(tǒng)的研究非語言行為在跨文化背景下的談判中的應(yīng)用。通過對由文化不同而引起的非語言交際的不同,結(jié)合實例,具體分析非語言交際在跨文化商務(wù)談判過程中的應(yīng)用。由此總結(jié)出非言語交際是商務(wù)談判中不可或缺的手段,是探索對方動機,并且能夠提高語言信息傳播效果。同時,作者也提出非語言交際在跨文化商務(wù)談判使用中應(yīng)注意的問題。 在國際商務(wù)談判中,非言語行為與言語行為相輔相成、密不可分,是人們有效交際的重要工具,在交流中提供的言語以外信息內(nèi)容是不可忽視的。非言語行為在跨文化商務(wù)談判中的研究十分有意義,本文旨在幫助人們更好地了解談判中非語言信息交流的重要作用,從而最終達到提高談判效率的目的。
[Abstract]:Influenced by the globalization of international trade and economic development, business activities between people from different cultural backgrounds are becoming more and more frequent. One of the most worthy of our attention and concern is the problem of cultural communication barriers in cross-cultural negotiations. People have come to realize that neglecting the cultural background of each other and cultural differences in the negotiation process are the main reasons for the failure of cross-cultural business negotiation. Communication is divided into verbal communication and non-verbal communication. Nonverbal communication as a means of conveying information and expressing certain emotions or gestures is attracting more and more attention. Due to different cultural backgrounds and cultural differences, the expression of non-verbal behavior is very different. In the process of cross-cultural negotiation, negotiators from different countries and different cultural backgrounds negotiate on common conflicts and interests. Cultural factors are important factors that affect the smooth progress of negotiations. Cultural differences will inevitably lead to conflicts in cross-cultural negotiations, which will lead to the failure of negotiations and even the failure of negotiations. Therefore, in cross-cultural business negotiation, it is very important to optimize the negotiation scheme according to the cultural background of different negotiators. Based on the cross-cultural background, this paper fully takes into account the influence of the cultural differences of non-linguistic behaviors on them, that is, the deep-seated reasons that affect the characteristics of psychological activities of negotiation, and the elimination of regional and racial biases. Based on the results of previous studies, this paper puts forward the application of non-verbal communication in cross-cultural business negotiation, and studies cross-cultural business negotiation from a special perspective, that is, non-verbal communication. Non-verbal communication is a complex process involving people, body movements, and time and environment. In order to facilitate analysis, this paper separates the components of non-verbal communication and discusses them separately. A comprehensive and systematic study of the application of non-verbal behavior in cross-cultural negotiation. This paper analyzes the application of nonverbal communication in the process of cross-cultural business negotiation by analyzing the differences of non-verbal communication caused by different cultures and examples. It is concluded that nonverbal communication is an indispensable means in business negotiation and can improve the communication effect of language information. At the same time, the author also points out the problems that should be paid attention to in the use of non-verbal communication in cross-cultural business negotiation. In international business negotiations, non-verbal acts and speech acts complement each other and are inseparable, and they are important tools for effective communication. The information provided in communication other than speech can not be ignored. The study of non-verbal behavior in cross-cultural business negotiation is of great significance. This paper aims to help people better understand the important role of non-verbal information exchange in negotiation, so as to achieve the goal of improving the efficiency of negotiation.
【學位授予單位】:東北林業(yè)大學
【學位級別】:碩士
【學位授予年份】:2012
【分類號】:H030

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