【摘要】： 從發(fā)現(xiàn)平面廣告設(shè)計(jì)中的異化經(jīng)典形象圖形創(chuàng)意入手,對(duì)異化經(jīng)典形象圖形創(chuàng)意相關(guān)的概念和理論進(jìn)行梳理,提出本課題的研究方向。結(jié)合當(dāng)代藝術(shù)流派發(fā)展及平面廣告設(shè)計(jì)發(fā)展,進(jìn)行相關(guān)課題的回顧及溯源研究,認(rèn)定異化經(jīng)典形象圖形創(chuàng)意課題研究的價(jià)值。對(duì)異化經(jīng)典形象圖形創(chuàng)意類(lèi)型進(jìn)行分類(lèi)細(xì)化整理;對(duì)異化經(jīng)典形象圖形創(chuàng)意的創(chuàng)作方法進(jìn)行理論歸納;對(duì)異化經(jīng)典形象圖形創(chuàng)意的文化意義結(jié)合典型案例進(jìn)行分析。
[Abstract]:Starting with the discovery of the graphic creativity of the dissimilated classical image in the graphic advertising design, this paper combs the concepts and theories related to the graphic creativity of the dissimilated classical image, and puts forward the research direction of this subject. Combined with the development of contemporary art schools and graphic advertising design, the review and traceability of related topics are carried out, and the value of the research on graphic creativity of dissimilated classical images is determined. This paper classifies and refines the creative types of alienation classical image graphics, sums up the creative methods of alienation classical image graphics creativity theoretically, and analyzes the cultural significance of alienation classical image graphic creativity combined with typical cases.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類(lèi)號(hào)】：J524.3

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