【摘要】：正在當下設計界、廣告界、文化創(chuàng)意產業(yè)的蓬勃發(fā)展中,創(chuàng)意成了社會上的熱門詞匯。但什么才是創(chuàng)意?可能很多人都說不清楚。從本義來說,創(chuàng)意是被設計師用來強化傳播效果的某種富有理念性和創(chuàng)造力的洞見。但在各級政府大舉建設文化創(chuàng)意產業(yè)的今天,對創(chuàng)意的濫用也進入白熱化狀態(tài),創(chuàng)意成為媒體和商業(yè)宣傳中慣用的"法寶"。在言必稱創(chuàng)意的時代,也就不可避免地走向創(chuàng)意的反面了。君不見,在當今各種場合,濫用創(chuàng)意的現(xiàn)象比比皆是:創(chuàng)意一詞甚至成為企業(yè)和地方
[Abstract]:With the rapid development of design, advertising and cultural and creative industries, creativity has become a hot word in society. But what is creativity? Maybe a lot of people don't know. From the original meaning, creativity is a kind of conceptual and creative insight used by designers to enhance the effect of communication. However, with the massive construction of cultural and creative industries by governments at all levels, the abuse of creativity has also entered a state of white heat, and creativity has become a common "magic weapon" in media and commercial propaganda. In the era of creativity, it is inevitable that it will go to the opposite side of creativity. Don't you see that on all kinds of occasions today, there is a lot of abuse of creativity: the word creativity even becomes a business and a place.
【分類號】：G124

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