【摘要】：電視對(duì)于現(xiàn)代的人們而言,不僅僅是一件電子設(shè)備,更是一種生活方式,也是一種生活態(tài)度。電視擁有全世界最大的受眾群體,而承載這一平臺(tái)的是電視臺(tái),電視欄目包裝正是對(duì)電視臺(tái)進(jìn)行廣告宣傳的途徑。欄目片頭包裝是電視媒體自身發(fā)展的需要,是電視欄目成熟穩(wěn)定的一個(gè)標(biāo)志。欄目片頭對(duì)于電視欄目的形象起著畫龍點(diǎn)睛的作用,極富震撼力的畫面和音效能首先引起觀眾的注意。通過欄目片頭,觀眾能夠直接了解和透視欄目的定位、主題的設(shè)置、風(fēng)格的形成以及思想的內(nèi)涵。 目前,電視欄目包裝的重視程度與日俱增,制作水平也有了大幅提高。隨著現(xiàn)代電視技術(shù)的發(fā)展,電視欄目片頭的策劃、創(chuàng)意、構(gòu)思得到了有力的支持。欄目片頭包裝所涉及的知識(shí)非常廣泛,從技術(shù)方面而言,它既要求對(duì)已有技術(shù)的掌握和熟練,又要求對(duì)新技術(shù)的了解；除了技術(shù),還要求具有一定的設(shè)計(jì)創(chuàng)意能力并有寬闊的專業(yè)視野。作為影視制作者,要充分掌握市場(chǎng)所認(rèn)可的從業(yè)標(biāo)準(zhǔn)以及創(chuàng)作思路,并能根據(jù)欄目片頭的構(gòu)成元素,結(jié)合欄目片頭創(chuàng)作的技術(shù)要求,通過技術(shù)手段使創(chuàng)意與構(gòu)思、色彩與光效、構(gòu)圖與造型、音樂及藝術(shù)等元素互相融合,構(gòu)成和諧統(tǒng)一的整體,創(chuàng)作出能被市場(chǎng)所認(rèn)可的優(yōu)秀作品。 本課題以《時(shí)尚音樂在線》欄目片頭為電視欄目片頭的創(chuàng)意設(shè)計(jì)與實(shí)現(xiàn)的工作內(nèi)容,研究了現(xiàn)代電視技術(shù)在電視欄目片頭的創(chuàng)作過程中的應(yīng)用。結(jié)合當(dāng)前電視欄目建設(shè)的現(xiàn)狀,研究分析出電視欄目片頭制作基本流程,并在此基礎(chǔ)上形成了電視欄目片頭制作的一系列方式方法,在本文中一一形成具體操作并予以實(shí)現(xiàn),進(jìn)一步給出操作步驟和結(jié)論。希望此課題的研究能對(duì)影視制作行業(yè)起到一定的促進(jìn)作用。
[Abstract]:TV is not only an electronic device, but also a way of life, but also an attitude to life for modern people. TV has the largest audience in the world, and the platform is carried out by TV stations. TV column packaging is the way to advertise TV stations. The packaging of the beginning of the column is the need of the development of the TV media itself, and it is a symbol of the maturity and stability of the TV column. The beginning of the column plays a finishing role in the image of the TV column, and the powerful picture and sound efficiency first attract the attention of the audience. Through the beginning of the column, the audience can directly understand and perspective the positioning of the column, the setting of the theme, the formation of style and the connotation of thought. At present, the importance of TV column packaging is increasing day by day, and the production level has also been greatly improved. With the development of modern television technology, the planning, creativity and conception of TV column title have been strongly supported. The knowledge involved in the head packaging of the column is very extensive, from the technical point of view, it requires not only the mastery and proficiency of the existing technology, but also the understanding of the new technology. In addition to technology, it is also required to have a certain degree of creative design skills and a wide range of professional horizons. As a film and television producer, we should fully master the professional standards and creative ideas recognized by the market, and can make creativity and conception, color and light effect through technical means according to the constituent elements of the beginning of the column, combined with the technical requirements of the creation of the beginning of the column. Composition and modeling, music and art and other elements merge with each other to form a harmonious and unified whole, creating excellent works that can be recognized by the market. In this paper, the creative design and realization of TV column head is taken as the beginning of Fashion Music online column, and the application of modern TV technology in the creation process of TV column title is studied. Combined with the present situation of TV column construction, this paper studies and analyzes the basic flow of TV column title production, and on this basis, forms a series of ways and means of TV column title production, and forms a concrete operation one by one in this paper and realizes it. The operation steps and conclusions are given further. It is hoped that the research of this subject can play a certain role in promoting the film and television production industry.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：TN948.13;G222

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