【摘要】：經(jīng)濟(jì)快速發(fā)展的今天，戶外媒體廣告已經(jīng)成為了企業(yè)打造自身品牌和制定企業(yè)發(fā)展策略不可或缺的手段。正因如此，各種形式的戶外媒體廣告應(yīng)運(yùn)而生，并且已經(jīng)占據(jù)了企業(yè)和公眾的生活。如何獲得這些媒體廣告信息并對(duì)這些信息進(jìn)行挖掘進(jìn)而為企業(yè)的決策提供強(qiáng)有力的支持？戶外媒體廣告信息系統(tǒng)的研究解決了這個(gè)問題。 本文研究的基于WebGIS的戶外媒體信息訂閱發(fā)布系統(tǒng)則是城市戶外廣告媒體信息系統(tǒng)構(gòu)建的一種較好的方案，是國(guó)內(nèi)首個(gè)實(shí)現(xiàn)對(duì)廣大中小城市戶外媒體監(jiān)測(cè)服務(wù)的系統(tǒng)。通過本系統(tǒng)不僅可以幫助企業(yè)廣告主了解自己品牌產(chǎn)品的廣告投放情況、行業(yè)動(dòng)態(tài)以及宏觀經(jīng)濟(jì)傳播情況。而且還能夠分析相關(guān)品牌行業(yè)的媒體廣告投放情況、競(jìng)爭(zhēng)品牌的廣告投放策略，為自身品牌營(yíng)銷決策提供分析信息，進(jìn)而能夠有效的降低在現(xiàn)在企業(yè)媒體廣告投放中出現(xiàn)的“打水漂”現(xiàn)象，使企業(yè)品牌和經(jīng)濟(jì)效應(yīng)最大化。 本文將WebGIS引入到商業(yè)媒體管理領(lǐng)域，設(shè)計(jì)過程的創(chuàng)新點(diǎn)就是WebGIS技術(shù)與LBS應(yīng)用服務(wù)技術(shù)的相結(jié)合，將戶外媒體信息、位置信息、地圖信息、圖片信息與本系統(tǒng)相互整合，實(shí)現(xiàn)了對(duì)戶外廣告媒體信息的采集、發(fā)布、管理以及共享。首先對(duì)系統(tǒng)的可行性和用戶的需求進(jìn)行了詳細(xì)的分析，在系統(tǒng)總體設(shè)計(jì)之后確定了戶外媒體信息訂閱與發(fā)布系統(tǒng)的功能和業(yè)務(wù)流程。在此基礎(chǔ)上重點(diǎn)介紹了戶外媒體信息訂閱發(fā)布系統(tǒng)的設(shè)計(jì)和實(shí)現(xiàn)。論文的研究創(chuàng)新點(diǎn)和成果如下： 1有效的將WebGIS技術(shù)與LBS應(yīng)用服務(wù)技術(shù)相結(jié)合，設(shè)計(jì)實(shí)現(xiàn)了基于WebGIS的戶外媒體信息訂閱發(fā)布系統(tǒng)； 2本文采用的B/S架構(gòu)，實(shí)現(xiàn)系統(tǒng)的操作簡(jiǎn)單、管理方便，數(shù)據(jù)共享，在本系統(tǒng)開發(fā)過程中采用的Ajax技術(shù)，能夠有效的降低網(wǎng)絡(luò)流量和提高用戶的體驗(yàn)； 3實(shí)現(xiàn)了對(duì)媒體、廣告、圖片等信息的訂閱與發(fā)布，并利用Mapabc的顯示、搜索服務(wù)功能，使信息形象的在Web地圖上展現(xiàn)出來； 4實(shí)現(xiàn)了對(duì)媒體位置進(jìn)行GPS定位，對(duì)已記錄媒體進(jìn)行深度挖掘，，包括記錄的變遷與拆除等，對(duì)已記錄媒體信息進(jìn)行不定期內(nèi)容發(fā)布和監(jiān)測(cè)；
[Abstract]:With the rapid development of economy, outdoor media advertising has become an indispensable means for enterprises to build their own brands and formulate enterprise development strategies. Because of this, various forms of outdoor media advertising emerge as the times require, and have occupied the lives of enterprises and the public. How to obtain these media advertising information and mine this information to provide strong support for enterprise decision-making? The research of outdoor media advertising information system solves this problem. The outdoor media information subscription and publishing system based on WebGIS is a good scheme for the construction of urban outdoor advertising media information system, and it is the first system to realize outdoor media monitoring service in small and medium-sized cities in China. Through this system, we can not only help enterprise advertisers to understand the advertising situation of their own brand products, industry dynamics and macroeconomic communication. And can also analyze the media advertising situation of the relevant brand industry, the advertising strategy of the competitive brand, and provide analytical information for their own brand marketing decisions. Thus, it can effectively reduce the phenomenon of "drifting" in the current enterprise media advertising, and maximize the brand and economic effects of the enterprise. In this paper, WebGIS is introduced into the field of commercial media management. The innovation of the design process is the combination of WebGIS technology and LBS application service technology, which integrates outdoor media information, location information, map information, picture information and the system. The collection, release, management and sharing of outdoor advertising media information are realized. Firstly, the feasibility of the system and the needs of users are analyzed in detail, and the functions and business processes of the outdoor media information subscription and publishing system are determined after the overall design of the system. On this basis, the design and implementation of outdoor media information subscription and publishing system are introduced in detail. The research innovations and achievements of this paper are as follows: (1) the outdoor media information subscription and publishing system based on WebGIS is designed and implemented by effectively combining WebGIS technology with LBS application service technology; (2) the B / S architecture adopted in this paper realizes the simple operation, convenient management and data sharing of the system. The Ajax technology used in the development of the system can effectively reduce the network traffic and improve the user experience. (3) the subscription and publication of media, advertisement, picture and other information are realized, and the display and search service function of Mapabc is used to display the information image on Web map. (4) the GPS location of the media is realized, the deep mining of the recorded media is carried out, including the change and dismantling of the records, and the irregular content release and monitoring of the recorded media information is carried out.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP311.52

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