【摘要】：現(xiàn)代商業(yè)對于廣告的應(yīng)用越來越重視�；ヂ�(lián)網(wǎng)技術(shù)的不斷發(fā)展使網(wǎng)絡(luò)廣告發(fā)展迅速。目前在網(wǎng)絡(luò)廣告發(fā)布系統(tǒng)的研究中出現(xiàn)了一些產(chǎn)品,但這些系統(tǒng)大多是以完成功能為目的,在軟件各功能模塊的設(shè)計(jì)方面缺少對可維護(hù)性和可擴(kuò)展性的支持能力。 為了解決網(wǎng)絡(luò)廣告發(fā)布過程中的此類問題,為企業(yè)廣告部門的人員提供一個(gè)高效、靈活、功能強(qiáng)大的廣告發(fā)布平臺(tái),本文以設(shè)計(jì)模式相關(guān)技術(shù)為核心,設(shè)計(jì)開發(fā)了網(wǎng)絡(luò)廣告發(fā)布系統(tǒng)。針對網(wǎng)絡(luò)廣告發(fā)布系統(tǒng)用戶實(shí)際的應(yīng)用需求,采用基于瀏覽器/服務(wù)器的開發(fā)架構(gòu),提高用戶對系統(tǒng)使用的靈活性,同時(shí),為了提高系統(tǒng)的可維護(hù)性,采用分層架構(gòu)的設(shè)計(jì)方案,提高了系統(tǒng)功能的可擴(kuò)展性；研究的重點(diǎn)是針對網(wǎng)絡(luò)廣告發(fā)布系統(tǒng)中的主要功能模塊,引入GoF設(shè)計(jì)模式技術(shù),提高各功能模塊的軟件質(zhì)量。系統(tǒng)主要的功能模塊劃分為廣告投放管理模塊、受眾分析模塊、電子結(jié)算模塊、用戶訂閱模塊、系統(tǒng)管理模塊。最后,利用軟件工程中的軟件測試方法,對系統(tǒng)的功能進(jìn)行測試,并對測試結(jié)果進(jìn)行分析。 在功能模塊的具體設(shè)計(jì)中,將抽象工廠模式應(yīng)用于持久化存儲(chǔ)過程中,使系統(tǒng)能夠靈活地支持多個(gè)異構(gòu)數(shù)據(jù)源；將觀察者模式應(yīng)用于目標(biāo)受眾信息分析功能的實(shí)現(xiàn)中,使對同一數(shù)據(jù)的不同表現(xiàn)界面實(shí)現(xiàn)同步更新；將命令模式應(yīng)用于廣告投放功能模塊中,實(shí)現(xiàn)了命令發(fā)布者與命令接收者之間相互獨(dú)立；將模板方法模式應(yīng)用于廣告信息的生產(chǎn)中,提高廣告信息的制作效率；將策略模式應(yīng)用于廣告的計(jì)費(fèi)功能模塊中,實(shí)現(xiàn)計(jì)費(fèi)策略的靈活擴(kuò)展。 本文的網(wǎng)絡(luò)廣告發(fā)布系統(tǒng)的設(shè)計(jì)與開發(fā)能夠進(jìn)一步提高企業(yè)廣告管理的工作效率,提升企業(yè)的核心競爭力。
[Abstract]:Modern commerce pays more and more attention to the application of advertising. With the continuous development of Internet technology, network advertising develops rapidly. At present, some products have appeared in the research of network advertising publishing system, but most of these systems are aimed at completing the function, and lack the ability to support the maintenance and expansibility in the design of each functional module of the software. In order to solve this kind of problem in the process of online advertising publishing, and to provide an efficient, flexible and powerful advertising publishing platform for the personnel of enterprise advertising department, this paper takes the design pattern related technology as the core. The network advertisement publishing system is designed and developed. According to the actual application requirements of the users of the network advertising publishing system, the development architecture based on browser / server is adopted to improve the flexibility of the users to the system. At the same time, in order to improve the maintenability of the system, The design scheme of hierarchical architecture is adopted to improve the expansibility of the system function. The focus of the research is to introduce GoF design pattern technology to improve the software quality of each functional module for the main functional modules of the network advertising publishing system. The main functional modules of the system are divided into advertising management module, audience analysis module, electronic settlement module, user subscription module, system management module. Finally, the function of the system is tested by using the software testing method in software engineering, and the test results are analyzed. In the specific design of the functional module, the abstract factory pattern is applied to the persistent stored procedure, so that the system can flexibly support multiple heterogeneous data sources. The observer pattern is applied to the realization of the information analysis function of the target audience, so that the different presentation interfaces of the same data can be updated synchronously. The command mode is applied to the advertising function module, which realizes the independence between the command publisher and the command receiver, and the template method mode is applied to the production of advertising information to improve the efficiency of advertising information production. The policy mode is applied to the billing function module of advertising, and the flexible expansion of charging strategy is realized. The design and development of the network advertising publishing system in this paper can further improve the efficiency of enterprise advertising management and enhance the core competitiveness of enterprises.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52

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