【摘要】：作為廣告重要表達(dá)方式的語(yǔ)言 ,在傳播信息的過(guò)程中起著舉足輕重的作用。但在語(yǔ)言藝術(shù)方面 ,存在不少問(wèn)題。一、廣告語(yǔ)不能很好地突出主題 ;二、廣告語(yǔ)陳詞濫調(diào)多 ,缺乏新穎性 ;三、廣告語(yǔ)不實(shí)之詞多 ,缺乏真實(shí)性 ;四、廣告語(yǔ)詞意隱晦 ,不通俗。目前廣告語(yǔ)中存在的這些弊端 ,應(yīng)引起我們的高度重視
[Abstract]:As an important form of advertising expression, language plays an important role in the dissemination of information. But in the language art aspect, there are many problems. First, advertising language can not highlight the theme very well; second, advertising language has a lot of cliche and lack of novelty; third, advertising language is a lot of false words, lack of authenticity; fourth, advertising words are obscure and unpopular. At present, we should attach great importance to these disadvantages in advertising language.
【作者單位】： 湘潭機(jī)電專科學(xué)�；A(chǔ)課部!湖南湘潭411105
【分類號(hào)】：H136

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