【摘要】： 在我們的現(xiàn)實(shí)生活中,幾乎每天都與平面廣告時(shí)刻不在的相接處,享受著平面廣告給如報(bào)紙、DM、海報(bào)、招貼等給我們帶來(lái)的功利性與樂趣,。倉(cāng)儲(chǔ)超市中各種各樣的商品都在平面廣告的宣傳與告知下把其內(nèi)在的信息傳達(dá)給我們。如何更好的把商品信息或一則事件信息更直觀、更準(zhǔn)確、更快捷的通過(guò)平面廣告?zhèn)鬟_(dá)給受眾——招貼便是首選之一 一幅招貼,一個(gè)包裝,一頁(yè)DM,一個(gè)標(biāo)識(shí)(LOGO)都是有著生命的,有著無(wú)限力量的。而在招貼設(shè)計(jì)中版式設(shè)計(jì)表現(xiàn)的更為突出。如何將一幅招貼廣告設(shè)計(jì)得可以通過(guò)視覺傳達(dá)作用于受眾的心理、打動(dòng)人們的情感、感染人們的思想、給人以美得享受,同時(shí)受到其主題思想的信息傳達(dá)影響,那么形態(tài)構(gòu)成中版式就是其重要的主導(dǎo)部分。 一幅好的招貼版式設(shè)計(jì)在招貼設(shè)計(jì)中起著至關(guān)重要的作用,無(wú)論是點(diǎn)、線、面、色彩等各個(gè)因素都應(yīng)該仔細(xì)的推敲與研究,這樣才能設(shè)計(jì)出更好的作品。 在招貼版式的設(shè)計(jì)中,我們更應(yīng)該“立足中華,面向世界”,既要尊重民族藝術(shù)的獨(dú)特性,體現(xiàn)中華民族的審美心理,又要反映現(xiàn)代人的內(nèi)在精神追求的設(shè)計(jì)觀。相信如果每一個(gè)設(shè)計(jì)者都能秉承“承先啟后,破舊立新”的創(chuàng)新精神,樹立“融合傳統(tǒng)與現(xiàn)代”的設(shè)計(jì)觀念,必將創(chuàng)作出更具文化性與社會(huì)性的具有中國(guó)特色的現(xiàn)代招貼作品。 將各種平面形態(tài)中的文字、圖形、色彩、符號(hào)等視覺元素根據(jù)特定內(nèi)容的需要,在一定的版面上進(jìn)行有機(jī)的排列組合,將理性的思維以視覺傳遞方式個(gè)性化地編排與表達(dá)即為版式設(shè)計(jì)。 在進(jìn)行招貼版式設(shè)計(jì)時(shí),應(yīng)該緊緊圍繞創(chuàng)意主題的內(nèi)容這一實(shí)際功利的需要,運(yùn)用形式美的法則,進(jìn)行版式設(shè)計(jì)的操作。實(shí)用與審美并重,構(gòu)思、設(shè)計(jì)出無(wú)窮無(wú)盡的版式變化 學(xué)習(xí)研究版面設(shè)計(jì)、視覺傳達(dá)設(shè)計(jì)必須了解視覺生理特點(diǎn),研究了解視覺的基本規(guī)律,對(duì)招貼版式設(shè)計(jì)有很重要的作用。
[Abstract]:In our real life, almost every day with print advertising away from the place, enjoy the print advertising to such as newspapers, DM, posters, and so on to bring us utilitarian and fun. All kinds of goods in warehouse supermarket are propagated and informed by print advertisement to convey its intrinsic information to us. How to better convey the product information or an event information to the audience more intuitively, more accurately and more quickly through the print advertisement-one of the first choices is a poster, a package, a page of DM, A logo (LOGO) has life and infinite power. And in the poster design the layout design performance is more prominent. How to design a poster advertisement that can act on the audience's psychology through visual communication, move people's emotions, infect people's thoughts, give people the enjoyment of beauty, and be influenced by the message of their theme thoughts. Then the form constitutes the form is its important dominant part. A good poster layout design plays a vital role in the poster design, no matter point, line, surface, color and other factors should be carefully scrutinized and studied, so as to design better works. In the design of poster layout, we should "base on China and face the world". We should not only respect the uniqueness of national art, embody the aesthetic psychology of the Chinese nation, but also reflect the design view of modern people's inner spiritual pursuit. It is believed that if every designer can adhere to the innovative spirit of "connecting the past with the future, breaking the old and establishing the new" and set up the design concept of "integrating tradition and modernity", it will certainly create a more cultural and social modern poster work with Chinese characteristics. The text, graphics, colors, symbols and other visual elements in all kinds of plane forms are arranged and combined organically in a certain layout according to the needs of the specific content. The rational thinking is arranged and expressed individually in the way of visual transmission, that is to say, the layout design. In the design of poster layout, we should focus on the practical utilitarian demand of creative theme, and apply the law of formal beauty to the operation of layout design. Practical and aesthetic importance, conception, design endless layout change study layout design, visual communication design must understand the physiological characteristics of vision, research and understanding of the basic laws of vision, It plays an important role in poster layout design.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J524

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