【摘要】：正一、重慶廣告教育的現(xiàn)狀隨著改革開放以來經(jīng)濟(jì)的進(jìn)步,我國(guó)廣告業(yè)逐漸發(fā)展起來。廣告業(yè)的發(fā)展對(duì)廣告人才的培養(yǎng)提出了客觀要求。地處西部的重慶,由于經(jīng)濟(jì)發(fā)展相對(duì)滯后,廣告教育起步較晚,最初僅有藝術(shù)類專業(yè)中開設(shè)的廣告設(shè)計(jì)課程,鮮有專門的廣告設(shè)計(jì)方向甚至專業(yè),也缺乏營(yíng)銷和策略的相關(guān)理念。
[Abstract]:First, the current situation of Chongqing advertising education with the economic progress since the reform and opening up, China's advertising industry gradually developed. The development of advertising industry puts forward objective requirements for the cultivation of advertising talents. Located in the west of Chongqing, because of the lag in economic development, advertising education started relatively late. At first, there were only advertising design courses offered in art majors, but few had special advertising design directions or even specialties. There is also a lack of marketing and strategy related concepts.
【作者單位】： 四川外語學(xué)院新聞傳播學(xué)院;
【分類號(hào)】：F713.8
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本文編號(hào)：2452590