平面廣告中情景互動式創(chuàng)意新思維
發(fā)布時間：2019-03-12 13:42
【摘要】： 平面媒體作為傳統(tǒng)的廣告載體一直被眾多設計者所重視,但在新時代市場要求下,隨著科技技術(shù)的發(fā)展以及數(shù)字新媒體的崛起,傳統(tǒng)的平面廣告設計思維已經(jīng)很難滿足廣告發(fā)起人及受眾新的需求。而新型廣告媒體有著傳統(tǒng)平面媒體無法比擬的優(yōu)越性,面對新時代的需求和眾多新媒體廣告的出現(xiàn),情景互動式廣告創(chuàng)意目前風行于海外平面廣告設計之中,在我國平面廣告設計中也開始日益受到重視,并開始逐漸的應用起來。情景互動式廣告創(chuàng)意以巧妙的構(gòu)思和精湛的表現(xiàn)手法大大彌補了平面廣告媒體的先天缺陷,并吸引了大量的廣告受眾。本篇論文從互動廣告產(chǎn)生的背景、互動理論的含義、以及情景互動廣告的基本概念入手,通過對情景互動平面廣告案例的分類以及分析,全面的闡述情景互動式創(chuàng)意在平面廣告設計中的實踐意義、核心內(nèi)涵、以及情景互動廣告的基本特點、分類等等。
[Abstract]:As a traditional advertising carrier, print media has always been attached importance to by many designers. However, with the development of science and technology and the rise of digital new media, under the requirements of the market in the new era, Traditional graphic advertising design thinking has been difficult to meet the new needs of advertising promoters and audiences. In the face of the demand of the new era and the appearance of many new media advertisements, the situation interactive advertising creativity is now popular in overseas graphic advertising design, and the new advertising media has unparalleled advantages over the traditional print media. In our country graphic advertisement design also begins to receive the attention day by day, and begins to apply gradually. The creative ideas of scenario interactive advertising make up for the innate defects of print advertising media and attract a large number of advertising audiences with ingenious ideas and exquisite performance techniques. This thesis starts with the background of interactive advertising, the meaning of interactive theory, and the basic concept of situational interactive advertising, through the classification and analysis of the case of interactive advertising. This paper comprehensively expounds the practical significance, core connotation, basic characteristics, classification and so on of situational interactive creativity in graphic advertising design.
【學位授予單位】：首都師范大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F713.8
本文編號：2438835
[Abstract]:As a traditional advertising carrier, print media has always been attached importance to by many designers. However, with the development of science and technology and the rise of digital new media, under the requirements of the market in the new era, Traditional graphic advertising design thinking has been difficult to meet the new needs of advertising promoters and audiences. In the face of the demand of the new era and the appearance of many new media advertisements, the situation interactive advertising creativity is now popular in overseas graphic advertising design, and the new advertising media has unparalleled advantages over the traditional print media. In our country graphic advertisement design also begins to receive the attention day by day, and begins to apply gradually. The creative ideas of scenario interactive advertising make up for the innate defects of print advertising media and attract a large number of advertising audiences with ingenious ideas and exquisite performance techniques. This thesis starts with the background of interactive advertising, the meaning of interactive theory, and the basic concept of situational interactive advertising, through the classification and analysis of the case of interactive advertising. This paper comprehensively expounds the practical significance, core connotation, basic characteristics, classification and so on of situational interactive creativity in graphic advertising design.
【學位授予單位】：首都師范大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F713.8
【引證文獻】
相關(guān)碩士學位論文 前2條
1 廖冬莉;招貼設計的互動性研究[D];西南交通大學;2011年
2 楊佳興;海報設計中創(chuàng)新性表現(xiàn)形式的應用研究[D];西南交通大學;2013年
，本文編號：2438835
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