【摘要】：本文以本土化包裝設計為出發(fā)點，結合民族品牌構建中的包裝文化策略，闡述了本土化包裝設計和民族品牌構建的關系。進而通過對品牌差異化的形成、品牌資產(chǎn)的積累和品牌形象的提升幾個方面引入比較典型的實例進行論證，探索分析本土化包裝設計的理念在民族品牌構建中存在的價值以及實施的必要性和可行性。實踐證明，本土化包裝設計經(jīng)過整合、吸收、變化與適應，融合現(xiàn)代社會需要的設計模式，符合商業(yè)運作中視覺傳達的有效識別和廣告效應的需求。本文的結論是：把本土化包裝設計運用于民族品牌構建中，使之成為提升民族品牌形象、提高民族企業(yè)產(chǎn)品競爭力、引導消費的重要手段與媒介，具有十分重要的作用。
[Abstract]:Based on the localization of packaging design and the strategy of packaging culture in the construction of national brand, this paper expounds the relationship between the localization of packaging design and the construction of national brand. Then, through the formation of brand differentiation, the accumulation of brand equity and the promotion of brand image, some typical examples are introduced to demonstrate it. Explore and analyze the value of the concept of localization packaging design in the construction of national brand and the necessity and feasibility of its implementation. It has been proved in practice that the local packaging design has been integrated, absorbed, changed, adapted and integrated with the needs of modern society, which accords with the needs of visual communication and advertising effect in commercial operation. The conclusion of this paper is that it is very important to apply the localization packaging design to the construction of national brand, to promote the national brand image, to improve the competitiveness of the products of national enterprises and to guide the consumption of the important means and media.
【學位授予單位】：內(nèi)蒙古師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：J524.2

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相關碩士學位論文 前2條

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