【摘要】：本文以本土化包裝設(shè)計(jì)為出發(fā)點(diǎn)，結(jié)合民族品牌構(gòu)建中的包裝文化策略，闡述了本土化包裝設(shè)計(jì)和民族品牌構(gòu)建的關(guān)系。進(jìn)而通過對(duì)品牌差異化的形成、品牌資產(chǎn)的積累和品牌形象的提升幾個(gè)方面引入比較典型的實(shí)例進(jìn)行論證，探索分析本土化包裝設(shè)計(jì)的理念在民族品牌構(gòu)建中存在的價(jià)值以及實(shí)施的必要性和可行性。實(shí)踐證明，本土化包裝設(shè)計(jì)經(jīng)過整合、吸收、變化與適應(yīng)，融合現(xiàn)代社會(huì)需要的設(shè)計(jì)模式，符合商業(yè)運(yùn)作中視覺傳達(dá)的有效識(shí)別和廣告效應(yīng)的需求。本文的結(jié)論是：把本土化包裝設(shè)計(jì)運(yùn)用于民族品牌構(gòu)建中，使之成為提升民族品牌形象、提高民族企業(yè)產(chǎn)品競(jìng)爭(zhēng)力、引導(dǎo)消費(fèi)的重要手段與媒介，具有十分重要的作用。
[Abstract]:Based on the localization of packaging design and the strategy of packaging culture in the construction of national brand, this paper expounds the relationship between the localization of packaging design and the construction of national brand. Then, through the formation of brand differentiation, the accumulation of brand equity and the promotion of brand image, some typical examples are introduced to demonstrate it. Explore and analyze the value of the concept of localization packaging design in the construction of national brand and the necessity and feasibility of its implementation. It has been proved in practice that the local packaging design has been integrated, absorbed, changed, adapted and integrated with the needs of modern society, which accords with the needs of visual communication and advertising effect in commercial operation. The conclusion of this paper is that it is very important to apply the localization packaging design to the construction of national brand, to promote the national brand image, to improve the competitiveness of the products of national enterprises and to guide the consumption of the important means and media.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J524.2

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本文編號(hào)：2437907