【摘要】： 工效學理論中視覺傳達設計是用形象與色彩將特定意義的內(nèi)容表達出來的造型活動�，F(xiàn)代視覺傳達設計涵蓋了不斷發(fā)展的內(nèi)容，隨著影像技術(shù)的應用，新的信息傳達媒介的誕生，視覺和影像已作為獨立的傳達手段而存在，由以往形態(tài)上的平面化、靜態(tài)化逐漸向動態(tài)化、綜合化方向轉(zhuǎn)變。以Internet為標志的信息時代，為視覺傳達設計提供了更多的技術(shù)支持，使視覺傳達的表現(xiàn)手段和表現(xiàn)范圍得到了擴展，這也為論文的研究奠定了堅實的技術(shù)與理論基礎。目前，數(shù)字媒體視覺傳達設計已經(jīng)成為研究的主流，但是理論界和實務界多關(guān)注于網(wǎng)絡、數(shù)碼藝術(shù)、數(shù)字電影以及電視廣告的設計，對于Power Point版式設計未做出專門系統(tǒng)的研究。這是一項有意義的研究課題。 論文首先進行資料采擷與專家意見收集；在對資料初步遴選的基礎上，擷取具有代表性的視覺傳達元素構(gòu)造分析模型進行類目分析。 在類目分析的基礎上，基于工效學理論，結(jié)合視覺傳達設計、價值工程、設計心理學、市場學等理論，運用邏輯分析法對視覺元素進行的分析，把握在Power Point文檔環(huán)境下視覺傳達設計的表現(xiàn)特征，提出符合工效學原理的視覺元素設計方案。 最后，應用論文的研究結(jié)論，選取了課件類與展示類這兩個重點研究的類別，對已有的文檔進行視覺傳達再設計，通過視覺效果評價，驗證成果的可行性。 論文提出的設計要點符合信息時代視覺傳達的要求和工效學的理念，使人-機-環(huán)境三者有機地結(jié)合為一個整體，大大降低了設計中的隨意性，，為視覺傳達的新媒體應用做一些基礎性的工作與理論探索。同時，通過工效學人性化設計的推廣，推動中我國信息傳達科學理念的傳播和發(fā)展，使更多的設計者加入到視覺傳達信息設計的隊伍中來，論文研究言近意遠。
[Abstract]:Visual communication design in ergonomic theory is a modeling activity which expresses the content of specific meaning with image and color. Modern visual communication design covers the content of continuous development. With the application of image technology and the birth of new information communication media, vision and image have existed as independent means of communication, from the former form of planarization. Static gradually to dynamic, the direction of integration changes. The information age marked by Internet provides more technical support for visual communication design and expands the performance means and scope of visual communication, which also lays a solid technical and theoretical foundation for the research of this paper. At present, the visual communication design of digital media has become the mainstream of research, but the theoretical and practical circles pay more attention to the design of network, digital art, digital film and TV advertisement. There is no systematic research on Power Point layout design. This is a meaningful research topic. On the basis of the preliminary selection of the data, a representative visual transmission element structure analysis model is extracted for category analysis. On the basis of category analysis, based on ergonomics theory, combined with visual communication design, value engineering, design psychology, marketing and other theories, the logical analysis method is used to analyze visual elements. According to the characteristics of visual communication design in Power Point document environment, a visual element design scheme which accords with ergonomics principle is put forward. Finally, applying the research conclusion of the thesis, this paper selects the courseware class and the display class as the two key research categories, and redesigns the existing documents by visual communication. Through the visual effect evaluation, the feasibility of the results is verified. The design points put forward in this paper accord with the requirements of visual communication and ergonomics in the information age, and make the human-machine-environment organic integration, which greatly reduces the arbitrariness of the design. For visual communication of new media applications to do some basic work and theoretical exploration. At the same time, through the promotion of ergonomics humanized design, to promote the dissemination and development of the scientific concept of information communication in China and our country, so that more designers join the team of visual communication information design.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2007
【分類號】：TP317.4

【參考文獻】

相關(guān)期刊論文 前4條

1 唐良瑞,蔡安妮,孫景鰲;從認知心理及人機界面談網(wǎng)頁設計[J];工程圖學學報;2000年02期

2 鬲波飛;網(wǎng)頁設計之視覺信息傳達分析[J];湖南大學學報(社會科學版);2001年S2期

3 王敏;;簡議書籍裝幀中的文字版式設計[J];科技創(chuàng)業(yè)月刊;2006年08期

4 羅堅;人機工程學在工業(yè)產(chǎn)品設計中的應用[J];機電工程技術(shù);2004年03期

相關(guān)博士學位論文 前1條

1 陳雪奇;整合版面視覺語言研究[D];四川大學;2004年

相關(guān)碩士學位論文 前1條

1 秦媛媛;從價值論看視覺傳達設計的價值體現(xiàn)[D];湖南大學;2003年

本文編號：2432832