【摘要】： 工效學(xué)理論中視覺(jué)傳達(dá)設(shè)計(jì)是用形象與色彩將特定意義的內(nèi)容表達(dá)出來(lái)的造型活動(dòng)。現(xiàn)代視覺(jué)傳達(dá)設(shè)計(jì)涵蓋了不斷發(fā)展的內(nèi)容，隨著影像技術(shù)的應(yīng)用，新的信息傳達(dá)媒介的誕生，視覺(jué)和影像已作為獨(dú)立的傳達(dá)手段而存在，由以往形態(tài)上的平面化、靜態(tài)化逐漸向動(dòng)態(tài)化、綜合化方向轉(zhuǎn)變。以Internet為標(biāo)志的信息時(shí)代，為視覺(jué)傳達(dá)設(shè)計(jì)提供了更多的技術(shù)支持，使視覺(jué)傳達(dá)的表現(xiàn)手段和表現(xiàn)范圍得到了擴(kuò)展，這也為論文的研究奠定了堅(jiān)實(shí)的技術(shù)與理論基礎(chǔ)。目前，數(shù)字媒體視覺(jué)傳達(dá)設(shè)計(jì)已經(jīng)成為研究的主流，但是理論界和實(shí)務(wù)界多關(guān)注于網(wǎng)絡(luò)、數(shù)碼藝術(shù)、數(shù)字電影以及電視廣告的設(shè)計(jì)，對(duì)于Power Point版式設(shè)計(jì)未做出專門(mén)系統(tǒng)的研究。這是一項(xiàng)有意義的研究課題。 論文首先進(jìn)行資料采擷與專家意見(jiàn)收集；在對(duì)資料初步遴選的基礎(chǔ)上，擷取具有代表性的視覺(jué)傳達(dá)元素構(gòu)造分析模型進(jìn)行類目分析。 在類目分析的基礎(chǔ)上，基于工效學(xué)理論，結(jié)合視覺(jué)傳達(dá)設(shè)計(jì)、價(jià)值工程、設(shè)計(jì)心理學(xué)、市場(chǎng)學(xué)等理論，運(yùn)用邏輯分析法對(duì)視覺(jué)元素進(jìn)行的分析，把握在Power Point文檔環(huán)境下視覺(jué)傳達(dá)設(shè)計(jì)的表現(xiàn)特征，提出符合工效學(xué)原理的視覺(jué)元素設(shè)計(jì)方案。 最后，應(yīng)用論文的研究結(jié)論，選取了課件類與展示類這兩個(gè)重點(diǎn)研究的類別，對(duì)已有的文檔進(jìn)行視覺(jué)傳達(dá)再設(shè)計(jì)，通過(guò)視覺(jué)效果評(píng)價(jià)，驗(yàn)證成果的可行性。 論文提出的設(shè)計(jì)要點(diǎn)符合信息時(shí)代視覺(jué)傳達(dá)的要求和工效學(xué)的理念，使人-機(jī)-環(huán)境三者有機(jī)地結(jié)合為一個(gè)整體，大大降低了設(shè)計(jì)中的隨意性，，為視覺(jué)傳達(dá)的新媒體應(yīng)用做一些基礎(chǔ)性的工作與理論探索。同時(shí)，通過(guò)工效學(xué)人性化設(shè)計(jì)的推廣，推動(dòng)中我國(guó)信息傳達(dá)科學(xué)理念的傳播和發(fā)展，使更多的設(shè)計(jì)者加入到視覺(jué)傳達(dá)信息設(shè)計(jì)的隊(duì)伍中來(lái)，論文研究言近意遠(yuǎn)。
[Abstract]:Visual communication design in ergonomic theory is a modeling activity which expresses the content of specific meaning with image and color. Modern visual communication design covers the content of continuous development. With the application of image technology and the birth of new information communication media, vision and image have existed as independent means of communication, from the former form of planarization. Static gradually to dynamic, the direction of integration changes. The information age marked by Internet provides more technical support for visual communication design and expands the performance means and scope of visual communication, which also lays a solid technical and theoretical foundation for the research of this paper. At present, the visual communication design of digital media has become the mainstream of research, but the theoretical and practical circles pay more attention to the design of network, digital art, digital film and TV advertisement. There is no systematic research on Power Point layout design. This is a meaningful research topic. On the basis of the preliminary selection of the data, a representative visual transmission element structure analysis model is extracted for category analysis. On the basis of category analysis, based on ergonomics theory, combined with visual communication design, value engineering, design psychology, marketing and other theories, the logical analysis method is used to analyze visual elements. According to the characteristics of visual communication design in Power Point document environment, a visual element design scheme which accords with ergonomics principle is put forward. Finally, applying the research conclusion of the thesis, this paper selects the courseware class and the display class as the two key research categories, and redesigns the existing documents by visual communication. Through the visual effect evaluation, the feasibility of the results is verified. The design points put forward in this paper accord with the requirements of visual communication and ergonomics in the information age, and make the human-machine-environment organic integration, which greatly reduces the arbitrariness of the design. For visual communication of new media applications to do some basic work and theoretical exploration. At the same time, through the promotion of ergonomics humanized design, to promote the dissemination and development of the scientific concept of information communication in China and our country, so that more designers join the team of visual communication information design.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：TP317.4

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