【摘要】： 在傳播科技的迅速發(fā)展、媒介競(jìng)爭(zhēng)的不斷加劇、傳統(tǒng)電影急需尋求和拓展生存空間的大背景下,基于手機(jī)和電影兩種媒介技術(shù)的交叉和互補(bǔ)而產(chǎn)生的手機(jī)電影,不僅拓展了電影的發(fā)展空間,滿足了觀眾隨時(shí)隨地欣賞電影的需求,還賦予了普通人以真正意義上影像創(chuàng)作的權(quán)利,同時(shí)為電影產(chǎn)業(yè)和手機(jī)通信行業(yè)帶來(lái)了融合契機(jī)和發(fā)展機(jī)遇。然而目前手機(jī)電影這一新生事物在國(guó)內(nèi)尚缺乏系統(tǒng)的理論研究和產(chǎn)業(yè)發(fā)展引導(dǎo),限制了手機(jī)電影的快速發(fā)展。 本文綜合運(yùn)用傳播學(xué)、社會(huì)學(xué)、藝術(shù)學(xué)等相關(guān)原理和方法,旨在對(duì)新興的手機(jī)電影的發(fā)展及其新媒介特征進(jìn)行探索和研究。首先,以2006年11月首屆手機(jī)電影年度盛典中發(fā)出的《西安宣言》為依據(jù),并根據(jù)目前手機(jī)電影的創(chuàng)作與播放實(shí)踐對(duì)手機(jī)電影的概念進(jìn)行了界定:手機(jī)電影是為手機(jī)載體制作,時(shí)長(zhǎng)一般在10分鐘以內(nèi),通過網(wǎng)絡(luò)付費(fèi)的方式以無(wú)線或有線傳輸?shù)绞謾C(jī)中進(jìn)行播放的電影作品。其次,分別從手機(jī)電影的創(chuàng)作特性、媒介特性、傳播特性三個(gè)方面研究了手機(jī)電影創(chuàng)作主體多樣化、視角平民化、移動(dòng)接收、媒體個(gè)人化、交互傳播、傳播速度快等的新媒介特征。再次,揭示并研究了制約手機(jī)電影快速發(fā)展的瓶頸問題,諸如監(jiān)管政策混亂、傳輸技術(shù)不成熟、內(nèi)容良莠不齊、資費(fèi)標(biāo)準(zhǔn)偏高、產(chǎn)業(yè)鏈沒有形成等問題。最后,針對(duì)以上問題,本文提出了解決的實(shí)用對(duì)策,如制定政策推進(jìn)融合監(jiān)管、改進(jìn)手機(jī)電影的傳輸技術(shù)、打造“內(nèi)容為王”的手機(jī)電影、完善產(chǎn)業(yè)鏈和探索可行的盈利渠道等,尤其在探索可行性的盈利模式上,提出了“免費(fèi)內(nèi)容+低流量費(fèi)+廣告”的混合盈利模式。 本文通過對(duì)手機(jī)電影進(jìn)行系統(tǒng)的研究,為其健康快速發(fā)展提供了有益的參考和借鑒,對(duì)于電影和手機(jī)業(yè)的發(fā)展以及人們的日常生活都有著極其重要的價(jià)值和社會(huì)意義。
[Abstract]:With the rapid development of communication technology and the aggravation of media competition, the traditional film needs to seek and expand the living space urgently. It not only expands the development space of the film, meets the needs of the audience to enjoy the film anytime and anywhere, but also gives ordinary people the right to create images in the real sense. At the same time for the film industry and mobile phone communication industry to bring opportunities and development opportunities. However, at present, the mobile phone film is still lack of systematic theoretical research and industry development guidance in China, which limits the rapid development of mobile phone film. Based on the relevant principles and methods of communication, sociology and art, this paper aims to explore and study the development of the new mobile film and its new media features. First of all, based on the Xi'an Manifesto, which was issued in the first annual festival of mobile film in November 2006, and according to the current creation and broadcasting practice of mobile film, the paper defines the concept of mobile film: mobile film is made for mobile phone carrier. A movie that is broadcast wirelessly or wired to a mobile phone for payment over the internet within 10 minutes. Secondly, from three aspects of the characteristics of mobile film creation, media and communication, this paper studies the diversification of the subject of mobile film creation, the popularizing perspective, the mobile reception, the individualization of the media, and the interactive communication. A new medium characteristic of rapid propagation. Thirdly, this paper reveals and studies the bottleneck problems that restrict the rapid development of mobile film, such as the confusion of regulatory policy, immature transmission technology, mixed content, high tariff standards, no formation of industrial chain and so on. Finally, in view of the above problems, this paper puts forward some practical countermeasures, such as making policies to promote the integration and supervision, improving the transmission technology of mobile film, and creating "content is king" mobile phone film. In order to perfect the industry chain and explore feasible profit channels, this paper puts forward the mixed profit model of "free content and low flow advertising", especially on the profitable mode of exploring feasibility. Through the systematic research on mobile phone film, this paper provides a useful reference for its healthy and rapid development, which is of great value and social significance to the development of film and mobile phone industry as well as people's daily life.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：G206-F

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本文編號(hào)：2420318