【摘要】： 圖形是構(gòu)成廣告畫面的非文字語言要素的主要表現(xiàn)形式,是視覺藝術(shù)的基礎(chǔ),是最被人關(guān)注的審美視覺焦點。創(chuàng)意是設(shè)計中永不干涸的生命源泉,是設(shè)計的核心內(nèi)涵與靈魂。好的圖形離不開好的創(chuàng)意,好的創(chuàng)意離不開創(chuàng)造性思維,好的圖形創(chuàng)意充滿靈性與美感,能夠表達(dá)設(shè)計者作品的所思所想,能夠感染觀眾與視者產(chǎn)生積極的對話和交流。然而,在現(xiàn)代高校藝術(shù)設(shè)計專業(yè)里,對于平面廣告設(shè)計的學(xué)生來說,他們的很多作品缺乏新意,讓受眾感到視覺疲勞,很難迎合現(xiàn)代市場的需求。尋根溯源,創(chuàng)意性的思維能力的匱乏是導(dǎo)致這一后果的重要原因。 現(xiàn)代平面廣告設(shè)計教學(xué)中,一張平面廣告的視覺傳達(dá),最關(guān)鍵的要素是在圖形創(chuàng)意上,這是關(guān)系到廣告成敗的中心環(huán)節(jié)。廣告圖形的傳播縮短了時空距離,打破了國與國、人與人,不同民族之間語言的隔閡,使人與人的交流顯得更為方便快捷。圖形成了人類最為直觀的一種視覺傳播形式。面對當(dāng)今激烈競爭的市場,圖形設(shè)計如何在雜亂的信息環(huán)境當(dāng)中脫穎而出,取決于圖形形態(tài)的準(zhǔn)確、生動、過目不忘的視覺效果和心理感應(yīng)。通俗的講就是讓人們看過就不再忘記,被深深的印在腦海里。 因此,在高校藝術(shù)設(shè)計專業(yè)里,培養(yǎng)學(xué)生的創(chuàng)意性的思維能力就顯得尤為的重要。在這一基礎(chǔ)上還要掌握專業(yè)的理論知識和增加藝術(shù)修養(yǎng),不斷的完善發(fā)展設(shè)計的思維模式。要善于觀察和積累,積極拓寬自身的知識面,通過學(xué)習(xí)和訓(xùn)練選擇行之有效的思維方法來指導(dǎo)自己的思維活動,提高學(xué)生的創(chuàng)意性思維的能力,從而使我們的設(shè)計眼光變得獨特而敏銳,創(chuàng)造出更多更好的設(shè)計作品。那么,如何培養(yǎng)這種創(chuàng)意性的思維能力并應(yīng)用到平面廣告教學(xué)中就是本篇論文要探討的課題。
[Abstract]:Graphics is the main form of expression of non-verbal language elements that constitute advertising pictures, the basis of visual art, and the most concerned aesthetic visual focus. Creativity is the source of life that never dries up in design. It is the core connotation and soul of design. Good graphics can not do without good ideas, good ideas can not do without creative thinking, good graphic ideas full of spirituality and aesthetic sense, can express the ideas of designers, can infect the audience and viewers to produce positive dialogue and communication. However, in the art design major of modern colleges and universities, for the students of graphic advertising design, many of their works lack of new ideas, which makes the audience feel visual fatigue, and it is difficult to meet the needs of the modern market. The lack of creative thinking is an important reason for this consequence. In the teaching of modern graphic advertisement design, the key element of visual communication of a print advertisement is the graphic creativity, which is the central link of the success or failure of the advertisement. The spread of advertising graphics shortens the distance between time and space, breaks the language gap between countries, people and nationalities, and makes communication between people more convenient and quick. The picture forms one of the most intuitive forms of visual communication. In the face of the fierce competition in the market, how the graphic design stands out in the chaotic information environment depends on the accurate, vivid, vivid visual effect and psychological induction of the graphic form. Popular saying is to let people see no longer forget, is deeply imprinted in the mind. Therefore, it is very important to cultivate students' creative thinking ability in college art design major. On this basis, we should master professional theoretical knowledge and increase artistic accomplishment, and constantly improve the design mode of thinking. We should be good at observing and accumulating, actively broaden our knowledge, choose effective thinking methods through study and training to guide our own thinking activities, and improve students' ability of creative thinking. So that our design vision becomes unique and sharp, creating more and better design works. Therefore, how to cultivate this creative thinking ability and apply it to print advertising teaching is the topic to be discussed in this paper.
【學(xué)位授予單位】：延邊大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J524.3-4

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