【摘要】：正故事性廣告的定義與特點(diǎn)在信息膨脹的今天,如何讓消費(fèi)者對其廣告感興趣并有所期待?研究發(fā)現(xiàn),通過對遺忘與記憶的原理分析,往往是有故事情節(jié)的廣告更能被人們所記牢。~①故事性廣告就是借用文學(xué)創(chuàng)作的手法,將商品和服務(wù)的信息通過新穎、獨(dú)特的情節(jié)設(shè)計(jì)展現(xiàn)給受眾。~②深化受眾對信息主體的感受認(rèn)同,從而達(dá)到廣而告之的目的。研究發(fā)現(xiàn),優(yōu)秀的故事性廣告容易給受眾留下深刻的印象,并且贏得相當(dāng)高的
[Abstract]:The definition and characteristic of positive story advertisement in the information expansion today, how to make consumers interested in its advertising and have expectations? The study found that through the analysis of the principle of forgetting and memory, it is often true that advertisements with storylines can be remembered more firmly. The unique plot design shows the audience. The study found that good story ads tend to impress the audience and win fairly high
【作者單位】： 江西師范大學(xué)傳播學(xué)院;
【分類號】：G206-F
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本文編號：2410325