手機(jī)廣告定向發(fā)布系統(tǒng)的設(shè)計與實現(xiàn)
發(fā)布時間：2019-01-07 16:08
【摘要】：企業(yè)在實現(xiàn)信息化的過程中，需要采用最低的成本、最低的風(fēng)險管理方法與產(chǎn)品，來保證其在市場競爭中具有充分的競爭力。從這個意義上講，高效率、低風(fēng)險、更能體現(xiàn)企業(yè)管理思想內(nèi)涵的“互動管理”下的移動營銷戰(zhàn)略將成為中國企業(yè)實現(xiàn)信息化的最佳選擇。與此同時，中國移動通信技術(shù)和互聯(lián)網(wǎng)技術(shù)日趨成熟,手機(jī)的基本通話和發(fā)短信功能已經(jīng)成為用戶日常生活和工作的必不可少的需要。從信息平臺到手機(jī)用戶的短信信息服務(wù)業(yè)務(wù)已經(jīng)成為廣大用戶及時方便地獲取信息的一種手段。以手機(jī)短信為支持的移動營銷戰(zhàn)略是“互動管理”思想得以體現(xiàn)的最佳途徑。 目前，隨著我國手機(jī)用戶普及率的逐漸提高，手機(jī)作為一種新型媒體的應(yīng)用價值也日益凸現(xiàn)。手機(jī)媒體擁有其它媒體無法比擬的優(yōu)勢，例如覆蓋人群最廣、傳播成本比較低廉、可以最方便地把人們的零碎時間利用起來，，并且能夠極為快捷地傳播信息。隨著3G時代的日益臨近，各種多媒體形式也將充分體現(xiàn)在手機(jī)上，這將給廣告主更大的發(fā)揮空間�？蓪⑹謾C(jī)廣告(Mobile telephone advertising)定義為：通過移動媒體傳播的付費信息，旨在通過這些商業(yè)信息影響受傳者的態(tài)度、意圖和行為。移動廣告實際上就是一種互動式的網(wǎng)絡(luò)廣告，它由移動通信網(wǎng)承載，具有網(wǎng)絡(luò)媒體的一切特征，同時比互聯(lián)網(wǎng)更具優(yōu)勢，因為移動性使用戶能夠隨時隨地接受信息。 手機(jī)廣告定向發(fā)布系統(tǒng)以書店為背景，對基于傳統(tǒng)客戶資源管理信息系統(tǒng)進(jìn)行功能性擴(kuò)充，在保持客戶資源管理信息系統(tǒng)原有功能的基礎(chǔ)上，加入手機(jī)廣告發(fā)布模塊，初步實現(xiàn)移動營銷的基本目的。 本文圍繞如何實現(xiàn)基于B/S結(jié)構(gòu)的手機(jī)廣告定向發(fā)布系統(tǒng)的具體實現(xiàn)展開了詳細(xì)論述，包括手機(jī)廣告發(fā)布系統(tǒng)的可行性分析、需求分析、功能模塊設(shè)計與分析、數(shù)據(jù)庫的設(shè)計、以及系統(tǒng)具體的實現(xiàn)機(jī)制與系統(tǒng)測試。并且描述在“互動管理”思想的層面上對未來移動營銷戰(zhàn)略的認(rèn)識以及在開發(fā)過程中一些技術(shù)性的總結(jié)。最后對手機(jī)廣告定向發(fā)布系統(tǒng)的后期功能拓展做了展望。
[Abstract]:In the process of realizing informatization, enterprises need to adopt the lowest cost and the lowest risk management methods and products to ensure their full competitiveness in the market competition. In this sense, the mobile marketing strategy under "interactive management", which has high efficiency, low risk and can reflect the connotation of enterprise management, will become the best choice for Chinese enterprises to realize informatization. At the same time, the mobile communication technology and Internet technology are becoming more and more mature in China. The basic calling and texting functions of mobile phones have become the essential needs of users' daily life and work. Short message service from information platform to mobile phone users has become a timely and convenient way for users to obtain information. Mobile marketing strategy supported by SMS is the best way to embody the idea of interactive management. At present, with the increasing popularity of mobile phone users in China, the application value of mobile phone as a new media is becoming increasingly prominent. Mobile media has the advantages that other media can not compare, such as the widest coverage of the population, relatively low transmission costs, can be the most convenient to use people's spare time, and can spread information very quickly. With the 3G era approaching, various multimedia forms will be fully reflected in mobile phones, which will give advertisers more space. Mobile advertising (Mobile telephone advertising) can be defined as paid information disseminated through mobile media, which is designed to influence the attitude, intention and behavior of the transferee. In fact, mobile advertising is an interactive network advertisement, which is carried by mobile communication network and has all the characteristics of network media. At the same time, it has more advantages than the Internet, because mobility enables users to accept information anytime and anywhere. Based on the background of bookshop, the mobile advertising oriented publishing system expands the function of the traditional customer resource management information system, and adds the mobile phone advertisement publishing module on the basis of maintaining the original function of the customer resource management information system. Realize the basic purpose of mobile marketing. This paper discusses in detail how to realize the mobile advertising directional publishing system based on B / S structure, including the feasibility analysis, requirement analysis, function module design and analysis of the mobile advertising publishing system. Database design, system implementation mechanism and system testing. It also describes the understanding of the future mobile marketing strategy at the level of "interactive management" and some technical summaries in the development process. At last, the paper looks forward to the later function expansion of mobile advertising oriented publishing system.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52
本文編號：2403855
[Abstract]:In the process of realizing informatization, enterprises need to adopt the lowest cost and the lowest risk management methods and products to ensure their full competitiveness in the market competition. In this sense, the mobile marketing strategy under "interactive management", which has high efficiency, low risk and can reflect the connotation of enterprise management, will become the best choice for Chinese enterprises to realize informatization. At the same time, the mobile communication technology and Internet technology are becoming more and more mature in China. The basic calling and texting functions of mobile phones have become the essential needs of users' daily life and work. Short message service from information platform to mobile phone users has become a timely and convenient way for users to obtain information. Mobile marketing strategy supported by SMS is the best way to embody the idea of interactive management. At present, with the increasing popularity of mobile phone users in China, the application value of mobile phone as a new media is becoming increasingly prominent. Mobile media has the advantages that other media can not compare, such as the widest coverage of the population, relatively low transmission costs, can be the most convenient to use people's spare time, and can spread information very quickly. With the 3G era approaching, various multimedia forms will be fully reflected in mobile phones, which will give advertisers more space. Mobile advertising (Mobile telephone advertising) can be defined as paid information disseminated through mobile media, which is designed to influence the attitude, intention and behavior of the transferee. In fact, mobile advertising is an interactive network advertisement, which is carried by mobile communication network and has all the characteristics of network media. At the same time, it has more advantages than the Internet, because mobility enables users to accept information anytime and anywhere. Based on the background of bookshop, the mobile advertising oriented publishing system expands the function of the traditional customer resource management information system, and adds the mobile phone advertisement publishing module on the basis of maintaining the original function of the customer resource management information system. Realize the basic purpose of mobile marketing. This paper discusses in detail how to realize the mobile advertising directional publishing system based on B / S structure, including the feasibility analysis, requirement analysis, function module design and analysis of the mobile advertising publishing system. Database design, system implementation mechanism and system testing. It also describes the understanding of the future mobile marketing strategy at the level of "interactive management" and some technical summaries in the development process. At last, the paper looks forward to the later function expansion of mobile advertising oriented publishing system.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52
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相關(guān)期刊論文 前2條
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2 李長樹;辦公自動化系統(tǒng)的設(shè)計方法與實施策略[J];計算機(jī)應(yīng)用研究;2000年07期
本文編號：2403855
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