【摘要】： 隨著無線通訊技術(shù)的快速發(fā)展以及手機(jī)的廣泛使用,手機(jī)廣告市場(chǎng)正日趨成熟。在分眾性、定向性、互動(dòng)性、定量化等方面手機(jī)廣告都有著它自身的優(yōu)勢(shì)。為了更好地發(fā)揮手機(jī)廣告的這些優(yōu)勢(shì),構(gòu)建專業(yè)的手機(jī)廣告投放平臺(tái)勢(shì)在必行。通過專業(yè)手機(jī)廣告投放平臺(tái)的構(gòu)建,從操作的流程上更好地支持手機(jī)廣告?zhèn)�性化和互動(dòng)性的需求,充分地發(fā)揮手機(jī)廣告分眾性和定向性的特點(diǎn)。 根據(jù)手機(jī)廣告的特征和系統(tǒng)需求的特點(diǎn)設(shè)計(jì)了由多個(gè)功能組件組成的Green手機(jī)廣告投放系統(tǒng),并介紹該系統(tǒng)的整體架構(gòu)及部分模塊的具體設(shè)計(jì)和實(shí)現(xiàn)。本文主要工作如下： 1、首先,分析了手機(jī)廣告的特點(diǎn)和優(yōu)勢(shì),以及現(xiàn)存的問題,提出Green手機(jī)廣告投放系統(tǒng)的需求和特點(diǎn)。 2、通過對(duì)Green手機(jī)廣告投放系統(tǒng)需求的分析,提出了以CMS(Campaign Manager System)為核心的手機(jī)廣告投放系統(tǒng)的整體結(jié)構(gòu)。介紹了該框架的各組成部分的作用和關(guān)聯(lián)關(guān)系。 3、對(duì)Green手機(jī)廣告投放平臺(tái)進(jìn)行詳細(xì)設(shè)計(jì),并介紹核心組件的詳細(xì)設(shè)計(jì)和實(shí)現(xiàn)方法。 4、詳細(xì)介紹Green廣告投放系統(tǒng)針對(duì)手機(jī)廣告的優(yōu)勢(shì)和缺陷進(jìn)行的特別的設(shè)計(jì)和實(shí)現(xiàn)。 5、對(duì)整個(gè)系統(tǒng)的性能和實(shí)際應(yīng)用效果進(jìn)行分析。 最后對(duì)該系統(tǒng)進(jìn)行總結(jié)和展望,通過該廣告投放平臺(tái)的使用在運(yùn)營(yíng)可以大大提升手機(jī)廣告投放的效率,規(guī)范工作流程,降低投放錯(cuò)誤率。在系統(tǒng)的維護(hù)上可以提供快速靈活地功能擴(kuò)展,顯著減少開發(fā)工作量,提高開發(fā)速度,規(guī)范開發(fā)工作,降低維護(hù)成本。
[Abstract]:With the rapid development of wireless communication technology and the wide use of mobile phones, mobile advertising market is becoming more and more mature. In the focus, orientation, interactivity, quantification and other aspects of mobile advertising has its own advantages. In order to give full play to these advantages of mobile advertising, it is imperative to build a professional mobile advertising platform. Through the construction of professional mobile advertising platform, it can better support the personalized and interactive demand of mobile advertising from the operation process, and give full play to the characteristics of mobile phone advertising focus and orientation. According to the characteristics of mobile phone advertisement and the characteristics of system requirements, this paper designs a mobile phone advertising delivery system composed of multiple functional components, and introduces the overall structure of the system and the specific design and implementation of some modules. The main work of this paper is as follows: 1. Firstly, this paper analyzes the characteristics and advantages of mobile advertising, as well as the existing problems, and puts forward the requirements and characteristics of Green mobile advertising delivery system. 2. By analyzing the requirement of Green mobile advertising system, the whole structure of mobile advertising delivery system based on CMS (Campaign Manager System) is put forward. The function and relation of each component of the framework are introduced. 3. The Green mobile advertising platform is designed in detail, and the design and implementation of the core components are introduced. 4. The special design and implementation of Green advertising system aiming at the advantages and disadvantages of mobile advertising are introduced in detail. 5. The performance and practical application effect of the whole system are analyzed. Finally, the system is summarized and prospected, through the use of the advertising platform in operation can greatly improve the efficiency of mobile advertising delivery, standardize the workflow, and reduce the error rate. In the maintenance of the system, it can provide rapid and flexible function expansion, significantly reduce the development workload, improve the development speed, standardize the development work, and reduce the maintenance cost.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：F713.8

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 楊芮;基于Struts2/Android的手機(jī)廣告平臺(tái)設(shè)計(jì)與實(shí)現(xiàn)[D];西南交通大學(xué);2011年

，

本文編號(hào)：2399796