【摘要】：幽默電視廣告以其獨特的藝術(shù)表現(xiàn)手法,具有感性訴求、敘事故事化、戲劇化、具有較強的娛樂性、趣味性、感染力深等特性,創(chuàng)作者必須遵循沖擊力要強、創(chuàng)意要新奇、興趣感要濃、關(guān)聯(lián)要巧妙、信息傳達(dá)要準(zhǔn)的原則。
[Abstract]:The humorous TV advertisement has its unique artistic expression technique, has the perceptual appeal, the narrative story, the dramatization, has the strong entertainment, the interest, the appeal and so on characteristic, creator must follow the impact to be strong, the creativity must be novel, Interest should be strong, relevance should be clever, and information should be conveyed correctly.
【作者單位】： 湖南工業(yè)大學(xué)文學(xué)與新聞傳播學(xué)院;
【分類號】：F713.8

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