發(fā)布時間：2018-12-11 15:27

【摘要】：工業(yè)社會的機器生產(chǎn)方式是人類文明的一個重要轉(zhuǎn)折點,晚清社會的急遽變化帶來了中國廣告包裝業(yè)的現(xiàn)代轉(zhuǎn)變,從探求西方科技的"格物"之學(xué)到尋繹中國文化的"經(jīng)世致用"之途,中國民眾逐漸看到了西方工業(yè)技術(shù)的先進(jìn)性和巨大能量,從而產(chǎn)生了變革生產(chǎn)方式的渴望。近代的工業(yè)化促進(jìn)了工商業(yè)的發(fā)展,也使設(shè)計領(lǐng)域不斷地拓寬,商戰(zhàn)思想使人們對機器工業(yè)的商業(yè)價值有了新的認(rèn)識,在新工業(yè)技術(shù)的刺激下,晚清的廣告包裝業(yè)開始形成,并呈現(xiàn)出與傳統(tǒng)不同的新面貌。
[Abstract]:The machine production mode of industrial society is an important turning point of human civilization. The rapid changes in the society of the late Qing Dynasty have brought about the modern transformation of China's advertising packaging industry. From the study of the "character" of western science and technology to the "practical application" of Chinese culture, the Chinese people have gradually seen the advanced nature and enormous energy of western industrial technology, thus producing a desire to change the mode of production. The industrialization of modern times promoted the development of industry and commerce, and also made the field of design widen continuously. The commercial war thought made people have a new understanding of the commercial value of the machine industry. Under the stimulation of the new industrial technology, the advertising and packaging industry of the late Qing Dynasty began to form. And presents a new look different from the tradition.
【作者單位】： 西安美術(shù)學(xué)院;陜西師范大學(xué)美術(shù)學(xué)院;
【分類號】：F713.8;F426.8

【共引文獻(xiàn)】

相關(guān)博士學(xué)位論文 前1條

1 石莉;清末民初上海畫派與民間贊助[D];中國人民大學(xué);2008年

相關(guān)碩士學(xué)位論文 前1條

1 時璇;“五四”前后月份牌中“女學(xué)生”圖像的功能研究[D];中央美術(shù)學(xué)院;2008年

，

本文編號：2372788