【摘要】：正《廣告美學》課程于2008年被列入閩江學院校級精品課程。在廣告學、廣告設計、漢語言文學等專業(yè)中開設必修課,為考查科目。這是一門廣告美學理論與廣告創(chuàng)作實踐相結(jié)合的新興課程。學生在掌握廣告學、傳播學基礎知識后,運用美學尤其是廣告美學指導自己對廣告作品的審美價值進行評判,辨析其優(yōu)劣,在今后的廣告文案寫作、廣告策劃創(chuàng)意中有美感、美學的尺度,提升審美欣賞水平。
[Abstract]:In 2008, the course of Advertising Aesthetics was included in the excellent course of Minjiang University. In advertising, advertising design, Chinese language and literature and other majors set up compulsory courses for examination subjects. This is a new course combining advertising aesthetic theory with advertising creation practice. After mastering the basic knowledge of advertising and communication, the students apply aesthetics, especially advertising aesthetics, to judge the aesthetic value of advertising works, distinguish their merits and demerits, and have a sense of beauty in the future advertising copywriting and advertising planning creativity. The scale of aesthetics, enhance the level of aesthetic appreciation.
【作者單位】： 閩江學院中文系;
【分類號】：G712;F713.8-4
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本文編號：2368827