【摘要】： 網(wǎng)絡(luò)廣告視覺概念的界定是以數(shù)字網(wǎng)絡(luò)技術(shù)為媒介并在現(xiàn)實(shí)過程中運(yùn)用數(shù)字技術(shù)進(jìn)行視覺化交互流轉(zhuǎn)的媒體藝術(shù)。隨著網(wǎng)絡(luò)技術(shù)的進(jìn)步,網(wǎng)絡(luò)廣告設(shè)計在文化內(nèi)涵與視覺語言的表現(xiàn)形式上也在不斷發(fā)生變化。本文從視覺語言設(shè)計的角度,通過對網(wǎng)絡(luò)廣告視覺藝術(shù)獨(dú)特的設(shè)計語言進(jìn)行歸納和整理,得出網(wǎng)絡(luò)廣告不同于一般的大眾媒體,是具有網(wǎng)絡(luò)媒體特征的廣告形式。既有傳統(tǒng)媒體廣告特征,又有別于傳統(tǒng)廣告,既是意義上傳統(tǒng)廣告的延續(xù),又具有大眾媒體所不具備的形式和特點(diǎn)。是傳統(tǒng)的廣告形式與網(wǎng)絡(luò)技術(shù)相結(jié)合的一種全新的藝術(shù)表現(xiàn)形式與視覺藝術(shù)空間。 本文通過對網(wǎng)絡(luò)廣告視覺設(shè)計基本原則與基本特點(diǎn)分析,總結(jié)出網(wǎng)絡(luò)廣告信息能夠被正確的理解和接受,并快速傳播的視覺設(shè)計技巧方法。并深入系統(tǒng)的分析了視覺信息分別在網(wǎng)絡(luò)廣告用戶界面視覺設(shè)計、互動設(shè)計及版面設(shè)計中的表現(xiàn)形式,并通過對現(xiàn)有優(yōu)秀的網(wǎng)絡(luò)廣告設(shè)計作品分析,總結(jié)出視覺信息在用戶界面不同的表現(xiàn)形式中體現(xiàn)出不同的視覺設(shè)計內(nèi)容與原則。
[Abstract]:The definition of the concept of network advertising vision is a media art in which the digital network technology is used as the medium and the digital technology is used to visualize the interactive circulation in the process of reality. With the development of network technology, the design of network advertisement is changing constantly in terms of cultural connotation and visual language. From the perspective of visual language design, this paper summarizes and arranges the unique design language of the visual art of network advertising, and concludes that network advertising is different from the general mass media and is the advertising form with the characteristics of network media. It is not only the continuation of the traditional advertisement, but also the form and characteristic which the mass media does not have. It is a new form of artistic expression and visual art space which combines the traditional advertising form with the network technology. Based on the analysis of the basic principles and characteristics of the visual design of online advertising, this paper summarizes the visual design techniques that can be correctly understood and accepted and spread rapidly. And deeply and systematically analyzed the visual information in the network advertisement user interface visual design, the interactive design and the layout design expression form, and through to the existing outstanding network advertisement design work analysis, This paper summarizes that visual information embodies different visual design contents and principles in different forms of user interface.
【學(xué)位授予單位】：東北林業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J524.3;F713.8

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 汪田明;段建;;由獨(dú)白轉(zhuǎn)向?qū)υ挕獢?shù)字多媒體廣告的交互體驗(yàn)設(shè)計論析[J];湖南工業(yè)大學(xué)學(xué)報(社會科學(xué)版);2012年01期

相關(guān)碩士學(xué)位論文 前1條

1 成淑芬;論網(wǎng)絡(luò)廣告中的視覺傳達(dá)設(shè)計[D];中南民族大學(xué);2012年

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本文編號：2366430