【摘要】：IPTV業(yè)務(wù)的特性和新的商業(yè)模式一直是電信運(yùn)營(yíng)商研究的方向。IPTV業(yè)務(wù)能否進(jìn)入規(guī)模發(fā)展期,影響其的關(guān)鍵因素是增值業(yè)務(wù)的實(shí)用性。本文通過利用智能圖像尋址廣告技術(shù)來改變傳統(tǒng)的IPTVEPG的非實(shí)時(shí)交互模式,實(shí)現(xiàn)IPTV幀內(nèi)對(duì)象提取,使用戶與感興趣的視頻對(duì)象能進(jìn)行即時(shí)的交互;通過視頻對(duì)象對(duì)應(yīng)的詳細(xì)內(nèi)容提示、彈出的購(gòu)買界面、超鏈接等,實(shí)現(xiàn)實(shí)時(shí)的交互式購(gòu)買支付,滿足沖動(dòng)消費(fèi)。文中提出的尋址廣告技術(shù)是未來IPTV一種較好的業(yè)務(wù),充分體現(xiàn)了IPTV的交互性。本文對(duì)尋址系統(tǒng)進(jìn)行了電信級(jí)的系統(tǒng)設(shè)計(jì)與實(shí)現(xiàn),并提出了實(shí)現(xiàn)的難點(diǎn)與建議。
[Abstract]:The characteristics of IPTV service and the new business model have been the research direction of telecom operators. Whether the IPTV service can enter the period of scale development is the key factor that affects the practicability of value-added service. In this paper, we use intelligent image addressable advertising technology to change the traditional non-real-time interaction mode of IPTVEPG, realize IPTV intra-frame object extraction, so that users can interact with interested video objects in real time. Through the video object corresponding detailed content prompt, the pop-up purchase interface, the hyperlink and so on, realizes the real-time interactive purchase payment, satisfies the impulse consumption. The addressable advertising technology proposed in this paper is a better service for IPTV in the future, which fully reflects the interactivity of IPTV. In this paper, the design and implementation of the address system at telecommunication level are presented, and the difficulties and suggestions are put forward.
【作者單位】： 中國(guó)電信股份有限公司上海研究院 中國(guó)電信股份有限公司上海研究院 中國(guó)電信股份有限公司上海研究院
【分類號(hào)】：TN949.2

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 袁煒,朱光喜;視頻對(duì)象編碼中初始搜索點(diǎn)的預(yù)測(cè)算法研究[J];華中科技大學(xué)學(xué)報(bào);2001年11期

2 張曉燕;趙榮椿;聶p，

本文編號(hào)：2354423