人體形象在平面廣告中的應(yīng)用研究
發(fā)布時間：2018-11-20 18:55
【摘要】： 人體形象從古至今都是藝術(shù)創(chuàng)作的題材,今天它被越來越廣泛地運(yùn)用于平面廣告之中。針對這一設(shè)計現(xiàn)象以及人體形象這一視覺對象進(jìn)行研究是十分必要的。本文通過搜集整理、歸納總結(jié)、比較分析、舉例論證等研究方法對平面廣告中人體形象的應(yīng)用進(jìn)行了深入細(xì)致地研究。首先對平面廣告中的人體形象表現(xiàn)類型進(jìn)行了闡述;其次以廣告創(chuàng)意思維及表現(xiàn)手法為理論依據(jù),對創(chuàng)意優(yōu)秀的人體形象平面廣告進(jìn)行了深入地分析,為今后的廣告創(chuàng)作者提供了一定地借鑒與參考;再次從藝術(shù)表現(xiàn)的角度進(jìn)一步剖析了優(yōu)秀的人體形象平面廣告體現(xiàn)出的獨(dú)特藝術(shù)魅力;最后對女性人體形象在平面廣告中的運(yùn)用進(jìn)行了探討,分析了女性人體形象在平面廣告中被大量運(yùn)用的原因及其功能價值,以及由此反映出在男權(quán)社會下女性被看、被欣賞的視覺文化事實。
[Abstract]:Human body image has been the subject of art creation since ancient times. Today, it is more and more widely used in print advertising. It is necessary to study this design phenomenon and the visual object of human body image. In this paper, the application of human body image in print advertising is studied in detail by collecting, summarizing, comparing and analyzing, examples and so on. First of all, the expression types of human body image in print advertising are expounded. Secondly, based on the theory of advertising creative thinking and expression techniques, this paper makes a deep analysis of the creative and excellent human body image print advertising, which provides a certain reference and reference for the future advertising creators. Thirdly, from the angle of artistic expression, it further analyzes the unique artistic charm embodied in the excellent human body image plane advertisement; Finally, the paper discusses the application of female body image in print advertisement, analyzes the reason why female body image is used in print advertisement and its function value, and reflects the female being seen in the patriarchal society. A visual cultural fact that is appreciated.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J524.3
本文編號：2345698
[Abstract]:Human body image has been the subject of art creation since ancient times. Today, it is more and more widely used in print advertising. It is necessary to study this design phenomenon and the visual object of human body image. In this paper, the application of human body image in print advertising is studied in detail by collecting, summarizing, comparing and analyzing, examples and so on. First of all, the expression types of human body image in print advertising are expounded. Secondly, based on the theory of advertising creative thinking and expression techniques, this paper makes a deep analysis of the creative and excellent human body image print advertising, which provides a certain reference and reference for the future advertising creators. Thirdly, from the angle of artistic expression, it further analyzes the unique artistic charm embodied in the excellent human body image plane advertisement; Finally, the paper discusses the application of female body image in print advertisement, analyzes the reason why female body image is used in print advertisement and its function value, and reflects the female being seen in the patriarchal society. A visual cultural fact that is appreciated.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J524.3
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相關(guān)期刊論文 前3條
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2 馬中紅;視覺文化:廣告女性形象的看與被看[J];深圳大學(xué)學(xué)報(人文社會科學(xué)版);2004年06期
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相關(guān)碩士學(xué)位論文 前1條
1 莊融;當(dāng)代平面廣告中男性形象的設(shè)計表現(xiàn)[D];蘇州大學(xué);2006年
，本文編號：2345698
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