【摘要】：數(shù)字技術(shù)的出現(xiàn)改變我我們的生活，也給動(dòng)畫(huà)制作帶來(lái)的革新的局面。短短幾十年新的動(dòng)畫(huà)技術(shù)層出不窮，二維和三維動(dòng)畫(huà)技術(shù)成為了主力軍。在動(dòng)畫(huà)大國(guó)美國(guó)和日本已經(jīng)出現(xiàn)了無(wú)紙動(dòng)畫(huà)的數(shù)字動(dòng)畫(huà)技術(shù)的創(chuàng)作。數(shù)字動(dòng)畫(huà)技術(shù)的應(yīng)用大大的提高了動(dòng)畫(huà)制作的效率。動(dòng)畫(huà)是門(mén)綜合性的藝術(shù)學(xué)科，它要有故事內(nèi)容、視覺(jué)語(yǔ)言及聲畫(huà)特效。過(guò)去的傳統(tǒng)制作費(fèi)時(shí)費(fèi)力，數(shù)字科技的今天出現(xiàn)了無(wú)紙動(dòng)畫(huà)，在電腦中便可輕松全完成。動(dòng)畫(huà)技術(shù)是一個(gè)藝術(shù)與技術(shù)結(jié)合甚密的藝術(shù)形式，，在實(shí)現(xiàn)廣告要求的同時(shí)還要體現(xiàn)實(shí)物并進(jìn)行藝術(shù)的再創(chuàng)造。三維動(dòng)畫(huà)技術(shù)在影視廣告應(yīng)用中的優(yōu)點(diǎn)是能夠形象的按照創(chuàng)意去表達(dá)，數(shù)字動(dòng)畫(huà)技術(shù)在影視廣告中的應(yīng)用大大提高了人們的視覺(jué)欣賞水平，增強(qiáng)了藝術(shù)感染力。因而數(shù)字動(dòng)畫(huà)技術(shù)在影視廣告中的應(yīng)用起到了很大的作用，豐富了人們的生活，帶來(lái)了無(wú)限的樂(lè)趣，看廣告也瘋狂。數(shù)字動(dòng)畫(huà)技術(shù)在影視廣告中的應(yīng)用為創(chuàng)意的展現(xiàn)提供了有力的技術(shù)保障和視覺(jué)要求，使影視廣告的展現(xiàn)更加豐富活躍，廣告風(fēng)格更加有趣。
[Abstract]:The emergence of digital technology changes our lives, but also to animation production brought innovation. In a few decades, new animation technology emerged in endlessly, two-dimensional and three-dimensional animation technology has become the main force. In the animation powers of the United States and Japan has emerged paperless animation digital animation technology creation. The application of digital animation technology greatly improves the efficiency of animation production. Animation is a comprehensive art subject, it must have story content, visual language and sound painting special effects. Traditional production used to take time and effort, digital technology today, paperless animation, can easily complete in the computer. Animation technology is an art form which combines art and technology closely. The advantage of 3D animation technology in the application of film and television advertising is that it can be expressed vividly in accordance with creativity. The application of digital animation technology in film and television advertising has greatly improved the level of people's visual appreciation and enhanced the artistic appeal. Therefore, the application of digital animation technology in film and television advertising has played a great role, enriched people's lives, brought unlimited fun, watching advertising is crazy. The application of digital animation technology in film and television advertising provides strong technical support and visual requirements for the display of creativity, which makes the display of film and television advertisements more abundant and active, and the advertising style more interesting.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：TP391.41;J524.3

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