中國平面廣告國際化進程趨勢研究
發(fā)布時間：2018-11-15 12:48
【摘要】： 隨著全球經(jīng)濟一體化進程的加快,國際化發(fā)展呈現(xiàn)出多元化的趨勢。全世界經(jīng)濟、文化等領域的交流與合作不僅加深了國家之間的友情,而且積極的促進了世界文化藝術的融合,同時國際化的進程趨勢也影響了中國平面廣告的發(fā)展。 基于中國平面廣告呈現(xiàn)出向國際化設計風格轉變并與世界設計舞臺接軌的現(xiàn)實性和時代性,本文針對中國平面廣告的國際化進程發(fā)展進行系統(tǒng)的分析與研究。首先對平面廣告國際化進程趨勢的相關概念進行比較性的闡釋和說明,并總結歸納出中國平面廣告國際化進程發(fā)展的必要性及可能性,同時對國際化進程給中國平面廣告帶來的影響以及民族化發(fā)展等問題加以分析。 文章在宏觀闡釋國際化進程發(fā)展問題的同時,深入細致的分析了目前我國平面廣告國際化進程發(fā)展的整體狀況,分別從平面商業(yè)廣告和平面公益廣告兩方面針對不同的發(fā)展現(xiàn)狀進行了研究,并在總結了中國平面廣告國際化發(fā)展途徑的基礎上,提出平面廣告設計要素在國際化設計應用中的基礎地位和重要意義。通過對平面廣告國際化優(yōu)秀案例的分析以及基于國際化的發(fā)展理念對中國平面廣告發(fā)展的思考與啟示,以課題設計來進一步表明對國際化設計的理解。 本文以中國平面廣告為研究對象,通過分析列舉和歸納總結,指出了中國平面廣告國際化發(fā)展的諸多影響因素,其中對企業(yè)品牌國際化的要求和對國際文化認識的提升都有助于中國平面廣告向國際化趨勢發(fā)展,最終提出繼承發(fā)揚民族化和發(fā)展創(chuàng)新國際化的現(xiàn)實意義,只有用中國特色的設計來打動世界的目光,將民族傳統(tǒng)中的文化精髓與當今世界流行發(fā)展中的時代理念完美的結合,才能真正實現(xiàn)中國平面廣告的國際化。
[Abstract]:With the acceleration of the process of global economic integration, the development of internationalization presents a trend of diversification. The exchanges and cooperation in the fields of world economy and culture have not only deepened the friendship among countries, but also actively promoted the integration of world culture and art. At the same time, the trend of internationalization has also affected the development of Chinese print advertising. Based on the reality and times of Chinese print advertising changing to international design style and connecting with the world design stage, this paper makes a systematic analysis and research on the internationalization process of Chinese print advertising. First of all, the paper gives a comparative explanation and explanation of the related concepts of the internationalization process of print advertising, and sums up the necessity and possibility of the development of the internationalization process of print advertising in China. At the same time, the influence of internationalization on Chinese print advertising and the development of nationalization are analyzed. At the same time of macroscopically explaining the development of internationalization process, the article deeply and meticulously analyzes the overall situation of the development of the internationalization process of print advertising in our country. This paper studies the different development situation from two aspects of print commercial advertisement and print public service advertisement, and summarizes the international development way of Chinese print advertisement. This paper puts forward the basic position and significance of graphic advertising design elements in the application of international design. Through the analysis of the outstanding cases of print advertisement internationalization and the reflection and inspiration of the development of Chinese print advertising based on the internationalized development concept, this paper further demonstrates the understanding of the international design by the subject design. This paper takes the Chinese print advertisement as the research object, through the analysis enumerates and summarizes, has pointed out the Chinese print advertisement internationalization development many influence factors, Among them, the requirements of enterprise brand internationalization and the promotion of international cultural understanding are helpful to the development of Chinese print advertising towards the trend of internationalization. Finally, the author puts forward the realistic significance of inheriting and carrying forward the nationalization and developing the internationalization of innovation. Only by using the design of Chinese characteristics to impress the eyes of the world and perfectly combine the cultural essence of the national tradition with the idea of the times in the current popular development of the world can we truly realize the internationalization of Chinese print advertising.
【學位授予單位】：東北林業(yè)大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F713.8
本文編號：2333345
[Abstract]:With the acceleration of the process of global economic integration, the development of internationalization presents a trend of diversification. The exchanges and cooperation in the fields of world economy and culture have not only deepened the friendship among countries, but also actively promoted the integration of world culture and art. At the same time, the trend of internationalization has also affected the development of Chinese print advertising. Based on the reality and times of Chinese print advertising changing to international design style and connecting with the world design stage, this paper makes a systematic analysis and research on the internationalization process of Chinese print advertising. First of all, the paper gives a comparative explanation and explanation of the related concepts of the internationalization process of print advertising, and sums up the necessity and possibility of the development of the internationalization process of print advertising in China. At the same time, the influence of internationalization on Chinese print advertising and the development of nationalization are analyzed. At the same time of macroscopically explaining the development of internationalization process, the article deeply and meticulously analyzes the overall situation of the development of the internationalization process of print advertising in our country. This paper studies the different development situation from two aspects of print commercial advertisement and print public service advertisement, and summarizes the international development way of Chinese print advertisement. This paper puts forward the basic position and significance of graphic advertising design elements in the application of international design. Through the analysis of the outstanding cases of print advertisement internationalization and the reflection and inspiration of the development of Chinese print advertising based on the internationalized development concept, this paper further demonstrates the understanding of the international design by the subject design. This paper takes the Chinese print advertisement as the research object, through the analysis enumerates and summarizes, has pointed out the Chinese print advertisement internationalization development many influence factors, Among them, the requirements of enterprise brand internationalization and the promotion of international cultural understanding are helpful to the development of Chinese print advertising towards the trend of internationalization. Finally, the author puts forward the realistic significance of inheriting and carrying forward the nationalization and developing the internationalization of innovation. Only by using the design of Chinese characteristics to impress the eyes of the world and perfectly combine the cultural essence of the national tradition with the idea of the times in the current popular development of the world can we truly realize the internationalization of Chinese print advertising.
【學位授予單位】：東北林業(yè)大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F713.8
【引證文獻】
相關碩士學位論文 前1條
1 孔文思;西方平面廣告藝術符號應用分析[D];中國海洋大學;2012年
，本文編號：2333345
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