【摘要】： 隨著網(wǎng)絡(luò)與個(gè)人電腦使用的普及,網(wǎng)絡(luò)視頻媒體作為新興的媒體越來越受到人們的關(guān)注。然而網(wǎng)絡(luò)視頻媒體仍然沿用傳統(tǒng)媒體的集中式節(jié)目播放,用戶無法自主發(fā)布自己的節(jié)目。因而,產(chǎn)生了“播客”的概念,即用戶可以自主發(fā)布自己的視頻節(jié)目給他人觀看。但是,目前的網(wǎng)絡(luò)視頻,特別是對(duì)于“播客”發(fā)布的非“官方”視頻,收看依然是用戶點(diǎn)播式的。針對(duì)這樣的情況,本文介紹了一個(gè)新的系統(tǒng)平臺(tái),可以滿足用戶自主發(fā)布節(jié)目的需求,又可以通過客戶端自動(dòng)接收用戶定制的相關(guān)的視頻列表,并自動(dòng)下載播放,極大的提高用戶在媒體中的參與性,并提出了網(wǎng)絡(luò)視頻媒體與桌面應(yīng)用集成的一種解決方案。 通過對(duì)一個(gè)特定廣告媒體平臺(tái)的應(yīng)用分析,我們從商業(yè)邏輯出發(fā),以用戶體驗(yàn)為結(jié)合點(diǎn),設(shè)計(jì)實(shí)現(xiàn)了一個(gè)完整網(wǎng)絡(luò)廣告媒體系統(tǒng),為網(wǎng)絡(luò)媒體的發(fā)展提供了一種新的方向。在選擇用戶發(fā)布廣告環(huán)節(jié)上,通過真實(shí)用戶資料達(dá)到廣告的精準(zhǔn)發(fā)布,提高了廣告商廣告效果。同時(shí),在該系統(tǒng)中,將廣告受眾收看廣告行為本身直接與受眾用戶收益掛鉤,實(shí)現(xiàn)了廣告商,廣告受眾,系統(tǒng)運(yùn)營(yíng)三贏得局面。 完成了特定的廣告媒體平臺(tái)的分析,可以把當(dāng)前的系統(tǒng)作為一般的媒體發(fā)布平臺(tái)理解,發(fā)布方可以是任意的聯(lián)網(wǎng)的用戶,這樣通過該系統(tǒng),可以容易的建立互聯(lián)網(wǎng)用戶之間簡(jiǎn)單便捷的視頻媒體發(fā)布收看平臺(tái)。這樣的系統(tǒng)設(shè)計(jì)使一般用戶直接到達(dá)媒體傳播的上游,不再是被動(dòng)的媒體節(jié)目受眾。同時(shí)該系統(tǒng)使得用戶可以方便準(zhǔn)確的獲得相關(guān)媒體節(jié)目,且可以方便快捷的發(fā)布視頻給選定條件的人群。
[Abstract]:With the popularity of network and personal computer, network video media as a new media has attracted more and more attention. However, the network video media still use the traditional media centralized program broadcast, users can not release their own programs. Thus, the concept of "podcast" emerged, that is, users can publish their own video programs for others to watch. However, current online videos, especially for unofficial Podcast videos, remain on demand. In view of this situation, this paper introduces a new system platform, which can meet the needs of the user to publish the program independently, and can automatically receive the relevant video list customized by the user through the client, and download and play automatically. The participation of users in media is greatly improved, and a solution to integrate network video media with desktop applications is proposed. By analyzing the application of a specific advertising media platform, we design and implement a complete network advertising media system based on commercial logic and user experience, which provides a new direction for the development of network media. In the process of choosing users to publish advertisements, the advertising effect is improved by the accurate publication of real user information. At the same time, in this system, the advertising behavior of the advertising audience is directly linked to the income of the audience, thus the advertisers, the advertising audience and the operation of the system win the situation. The analysis of a specific advertising media platform is completed, and the current system can be understood as a general media publishing platform, and the publisher can be an arbitrary online user, so that through the system, You can easily set up a simple and convenient video media distribution and viewing platform between Internet users. Such a system design enables the average user to reach the upstream of media communication directly, and is no longer a passive audience of media programs. At the same time, the system enables users to obtain relevant media programs conveniently and accurately, and can quickly and conveniently release video to people with selected conditions.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：TN919.8;TP391.41

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