【摘要】：21世紀(jì)是科技和信息飛速發(fā)展的一個時代,隨著城市建設(shè)的日新月異,戶外廣告的表現(xiàn)形式正發(fā)生著巨大的變化,從平面到立體、從無聲到有聲、從靜態(tài)到動態(tài)、從手工繪制、電腦噴繪到今天戶外LED廣告的廣泛應(yīng)用,戶外廣告形式與內(nèi)容都有了長足的發(fā)展與進步；特別是隨著2008年北京奧運會、2009年中國國慶60周年大閱兵和2010年上海世博會的成功舉辦,LED廣告作為新媒體環(huán)境下的一個全新的戶外廣告形式,正被越來越多的中國城市管理者和設(shè)計師所關(guān)注和認(rèn)識。 在科技、文化、經(jīng)濟高速增長的現(xiàn)代社會,作為設(shè)計者來說,重視其作品的視覺設(shè)計與城市環(huán)境的相互關(guān)系,是對戶外廣告自身環(huán)境定位的考慮,也是對未來城市建設(shè)發(fā)展不可推卸的一種社會責(zé)任。戶外LED廣告不僅僅是為廣告主發(fā)布廣告,它也肩負(fù)著傳播城市文化的社會責(zé)任。作為美化城市的一種藝術(shù)品,戶外LED廣告是反映城市經(jīng)濟發(fā)達程度以及人們的精神面貌和文化素養(yǎng)的標(biāo)志；作為一個城市的標(biāo)志性設(shè)施,戶外LED廣告更應(yīng)注重社會責(zé)任感和城市公共意識。本課題的研究目的在于如何充分認(rèn)識和發(fā)揮戶外LED廣告在城市中的視覺表現(xiàn)形式,對哈爾濱城市發(fā)展建設(shè)的影響,從而達到提升城市形象和美化城市環(huán)境的目的。本文運用理論研究和調(diào)查分析的方法,探討城市建設(shè)發(fā)展對戶外LED廣告視覺設(shè)計的導(dǎo)向作用,總結(jié)出如何使戶外LED廣告在視覺設(shè)計上滿足城市發(fā)展建設(shè)對實用、審美、情感等方面的需求。
[Abstract]:The 21st century is an era of rapid development of science and technology and information. With the rapid development of urban construction, the manifestation of outdoor advertising is undergoing tremendous changes, from plane to stereo, from silence to sound, from static to dynamic, from manual drawing. With the wide application of outdoor LED advertisement, the form and content of outdoor advertisement have made great progress. In particular, with the 2008 Beijing Olympic Games, the Chinese National Day 60th anniversary parade in 2009 and the successful holding of the 2010 Shanghai World Expo, LED advertising as a new form of outdoor advertising under the new media environment, More and more Chinese city managers and designers are paying attention and understanding. In the modern society with the rapid growth of science and technology, culture and economy, as a designer, it is the consideration of the orientation of outdoor advertisement to attach importance to the relationship between the visual design of its works and the urban environment. It is also an unshirkable social responsibility for the future urban construction and development. Outdoor LED advertising is not only advertising for advertisers, it also shoulders the social responsibility of spreading urban culture. As a kind of art to beautify the city, outdoor LED advertisement is a symbol of the city's economic development, people's spiritual outlook and cultural accomplishment, as a landmark facility of a city. Outdoor LED advertising should pay more attention to social responsibility and urban public consciousness. The purpose of this research is to fully understand and give full play to the visual expression of outdoor LED advertising in the city and its influence on the development and construction of Harbin, so as to improve the city image and beautify the city environment. Using the methods of theoretical research and investigation and analysis, this paper discusses the guiding effect of urban construction development on the visual design of outdoor LED advertisements, and summarizes how to make outdoor LED advertisements meet the practical and aesthetic requirements of urban development and construction in terms of visual design. A need for emotion, etc.
【學(xué)位授予單位】：哈爾濱師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J524;F713.8

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