本文關鍵詞：現(xiàn)代戶外廣告設計中創(chuàng)意的多維化途徑，由筆耕文化傳播整理發(fā)布。

論文編號：

BZGC201014-26

現(xiàn)代戶外廣告設計中創(chuàng)意的多維化途徑

秦歲明，王榮，郭霖蓉

（陜西科技大學，西安710021）

摘要：分析了現(xiàn)代戶外廣告發(fā)展變化中設計創(chuàng)意的多維化趨向，結合典型案例探索出實物再現(xiàn)法、和諧趣味法、動態(tài)展示法和環(huán)境互動法的現(xiàn)代戶外廣告設計創(chuàng)意的多維化途徑。提出通過這些多維化途徑，，不僅能使戶外廣告不斷適應社會的發(fā)展變化，滿足經濟建設和城市建設的需要，還使自身走上了一條可持續(xù)發(fā)展的正確道路。

關鍵詞：戶外廣告；創(chuàng)意；多維化趨向；多維化途徑

Multi-Dimensional Ways of Modern Outdoors Advertising Creative Design

QIN Sui一ming , WANG Rong , GUO Lin-rong

( Shaanxi University of Science & Technology , Xi'an 710021 , China)

Abstract: By analyzing the multidimensional trend of design creativity in modern outdoor advertisements, combined with typical cases, it explored a multidimensional way of designing which consists of several methods, including actual objects reproduction , pleasing designing , dynamical exposition and environmental mutual action. These multidimensional methods for modern outdoor advertisement design innovations can not only adapt the outdoor advertisements to the developing social situation, but also satisfy the need of economic and urbanization proceeding. What's more, these methods enable themselves to head onto a proper way of sustainable development.

Key words : outdoor advertising; creativity; multidimensional trend; multidimensional path

  本文關鍵詞：現(xiàn)代戶外廣告設計中創(chuàng)意的多維化途徑，由筆耕文化傳播整理發(fā)布。